Bobbi Brown Primer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bobbi Brown Primer sales on Amazon US totaled 242,500 units in July 2026 (▼ 24.7% vs. the prior month), generating an estimated $3,815,438 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.8% of unit volume and 41.1% of revenue, while a typical listing is priced at $19.98. The keyword itself pulled 9,771 Amazon queries over the same period (▼ 46.3% MoM).
Zooming out to the 12-month window ending July 2026, the bobbi brown primer Top 50 moved 2,913,950 units and $45,129,522 in cumulative sales — an average of 242,829 units and $3,760,794 per month. Monthly throughput topped out at 322,000 units in June 2026 and dipped to 167,300 in May 2026, leaving the latest reading 12.6% higher than August 2025.
Bobbi Brown Primer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
242.5K
▼ 24.7% MoM
Monthly Revenue 2026/07
$3.8M
▼ 30.9% MoM
Top 10 Market Share 2026/07
52.8%
Bobbi Brown Primer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bobbi brown primer listing on Amazon US in July 2026 is ASIN B09XMYFTB7 (Brand: e.l.f.), which sold 30,000 units at $10.00 apiece — equal to 12.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 128,000 units and $1,569,870 in July 2026 — 52.8% of unit volume and 41.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bobbi Brown Primer' on Amazon
July 2026
Is 52.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09XMYFTB7
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B01N9KIKZA
Milani Setting Spray + Primer, Make It Last Original Natural Finish | 3-In-1 Prime + Hydrate + Set. Up To 24 Hour Wear. Nourishing And Long-Wearing With A Natural Finish. Cruelty-Free
20K
▲ 0.0%vs. prior month
$216K
latest month
12-month trend
B08FF2ZH33
Charlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr – Soothes and Blurs Skin, Waterproof, Wedding Makeup
10K
▲ 0.0%vs. prior month
$250K
latest month
12-month trend
B08SXRSYSL
LAURA GELLER Spackle Makeup Primer - Hydrate - Super-Size 2 Fl Oz
10K
▲ 0.0%vs. prior month
$205.9K
latest month
12-month trend
B0BQQS5GBQ
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0BT1D5J52
TIRTIR Mask Fit Make-up Fixer | 24H Transfer-Resistant Lightweight Non-Greasy Makeup Setting Spray 2.7 Fl Oz
10K
▲ 0.0%vs. prior month
$136.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bobbi Brown Primer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing bobbi brown primer brand in July 2026, moving 40,000 units across 2 ASINs for 31.3% of Top 10 volume. Milani follows with 20,000 units (15.6%), ahead of Charlotte Tilbury on 10,000 units (7.8%).
Volume is spread across 9 brands, with the top three holding 54.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
2 ASINs in Top 10
31.3%
Units
40K
Revenue
$399.9K
Avg. price
$10.00
B09XMYFTB7
$10.00·★4.6·43K revse.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Units sold30KB0BQQS5GBQ
$10.00·★4.6·14.8K revse.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz
Units sold10K
Milani
1 ASIN in Top 10
15.6%
Units
20K
Revenue
$216K
Avg. price
$9.99
B01N9KIKZA
$9.99·★4.5·36.3K revsMilani Setting Spray + Primer, Make It Last Original Natural Finish | 3-In-1 Prime + Hydrate + Set. Up To 24 Hour Wear. Nourishing And Long-Wearing With A Natural Finish. Cruelty-Free
Units sold20K
Charlotte Tilbury
1 ASIN in Top 10
7.8%
Units
10K
Revenue
$250K
Avg. price
$25.00
B08FF2ZH33
$25.00·★4.6·5.4K revsCharlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr – Soothes and Blurs Skin, Waterproof, Wedding Makeup
Units sold10K
Trending Bobbi Brown Primer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DMQM25H9 booked 9K units at $9.97, with ▼ 10.0% MoM change. On the growth side, B08HH3BTX9 leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0GDW9HHSC close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DMQM25H9
MAYBELLINE Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count
Price
$9.97
Rating
4.6
Reviews
2.6K
Latest month sales
B08HH3BTX9
Bobbi Brown Vitamin Enriched Face Base | 2-in-1 Moisturizer & Hydrating Primer | With Shea Butter, Hyaluronic Acid, & Vitamins
Price
$25.00
Rating
4.7
Reviews
1.2K
Latest month sales
B0GDW9HHSC
tarte glow wardrobe highlighting eye & cheek palette – Highlighter, Blush, Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow, Vegan & Cruelty Free, full size
Unlock to view ASIN details and product titles
Price
$35.00
Rating
4.4
Reviews
280
Latest month sales
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