Refrigerator Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Refrigerator sales on Amazon US totaled 18,000 units in July 2026 (▼ 16.3% vs. the prior month), generating an estimated $3,585,086 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.1% of unit volume and 76.0% of revenue, while a typical listing is priced at $915.05. The keyword itself pulled 217,804 Amazon queries over the same period (▲ 13.6% MoM).
Zooming out to the 12-month window ending July 2026, the refrigerator Top 50 moved 122,350 units and $23,999,747 in cumulative sales — an average of 10,196 units and $1,999,979 per month. Monthly throughput topped out at 21,500 units in June 2026 and dipped to 6,050 in May 2026, leaving the latest reading 68.2% higher than August 2025.
Refrigerator Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18K
▼ 16.3% MoM
Monthly Revenue 2026/07
$3.6M
▼ 9.1% MoM
Top 10 Market Share 2026/07
86.1%
Refrigerator Market Share & Sales Concentration on Amazon US — July 2026
The most-sold refrigerator listing on Amazon US in July 2026 is ASIN B09RWFZTWW (Brand: Upstreman), which sold 3,000 units at $149.99 apiece — equal to 16.7% of every unit tracked in this report.
The Top 10 ASINs account for 15,500 units and $2,723,714 in July 2026 — 86.1% of unit volume and 76.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Refrigerator' on Amazon
July 2026
Is 86.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RWFZTWW
Upstreman 3.2 Cu.Ft Mini Fridge with Freezer, Black-BR321 | Adjustable Thermostat, Energy Saving, Low Noise, Reversible Door, Small Refrigerator for Dorm, Bedroom, Office
3K
▼ 50.0%vs. prior month
$444.2K
latest month
12-month trend
B0GCNN5MYR
EUHOMY 130 Can Mini Fridge, Beverage Refrigerator with Glass Door, Black | 3.2 Cu.ft Capacity, 37°F to 61°F, Compressor Cooling, Digital Temperature Control, Removable Shelves, Home Bar Office Use
3K
▲ 50.0%vs. prior month
$583.4K
latest month
12-month trend
B0GLNPDCHL
3.2 Cu Ft Mini Fridge with Freezer, Single Door Upright Freezer | Energy Efficient, Large Capacity, Reversible Door, ETL Certified, Small Refrigerator for Bedroom, Office & Dorm, Black
2K
▼ 33.3%vs. prior month
$290.3K
latest month
12-month trend
B0GX9JT4BD
DUMOS 3.2 Cu.Ft Mini Fridge with Freezer, Single Door Refrigerator with Adjustable Thermostat, Compact Small Fridge for Bedroom, Office, Dorm, Black, Single Door
2K
▲ 3900.0%vs. prior month
$262.5K
latest month
12-month trend
B0CCF8CY8B
Igloo 3.2 Cu.Ft. Mini Fridge with Freezer - Single Door Compact Refrigerator with Glass Shelves for Homes, Dorms & Offices- Keep Snacks, Drinks & Frozen Foods Cool with Temperature Control Mini Fridge
1K
▼ 75.0%vs. prior month
$161.4K
latest month
12-month trend
B0DHCYHJW4
Electactic Mini Fridge 130 Can Beverage Refrigerator Cooler, 3.2 Cu.Ft Drink Fridge forSoda Wine Beer, Digital Temperature Control Cooler for Home, Dorm, Bar
1K
▲ 11.1%vs. prior month
$197.6K
latest month
12-month trend
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Best Refrigerator Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EUHOMY is the best-performing refrigerator brand in July 2026, moving 4,000 units across 2 ASINs for 25.8% of Top 10 volume. Upstreman follows with 3,000 units (19.4%), ahead of Frostorm on 2,000 units (12.9%).
Volume is spread across 8 brands, with the top three holding 58.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $139.99 to $178.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EUHOMY
2 ASINs in Top 10
25.8%
Units
4K
Revenue
$752.7K
Avg. price
$178.99
B0GCNN5MYR
$188.99·★4.2·4.8K revsEUHOMY 130 Can Mini Fridge, Beverage Refrigerator with Glass Door, Black | 3.2 Cu.ft Capacity, 37°F to 61°F, Compressor Cooling, Digital Temperature Control, Removable Shelves, Home Bar Office Use
Units sold3KB0DCZLC29P
$168.99·★4.3·1.7K revsEUHOMY 3.2 Cu.Ft Mini Fridge with Freezer, Compact Refrigerator for Dorm | LED Light, 32°F to 50°F, Compressor Cooling, 38 dB, Adjustable Shelves, Reversible Door, Bedroom Use, Dorm Use
Units sold1K
Upstreman
1 ASIN in Top 10
19.4%
Units
3K
Revenue
$444.2K
Avg. price
$149.99
B09RWFZTWW
$149.99·★4.4·5.4K revsUpstreman 3.2 Cu.Ft Mini Fridge with Freezer, Black-BR321 | Adjustable Thermostat, Energy Saving, Low Noise, Reversible Door, Small Refrigerator for Dorm, Bedroom, Office
Units sold3K
Frostorm
1 ASIN in Top 10
12.9%
Units
2K
Revenue
$290.3K
Avg. price
$139.99
B0GLNPDCHL
$139.99·★4.4·432 revs3.2 Cu Ft Mini Fridge with Freezer, Single Door Upright Freezer | Energy Efficient, Large Capacity, Reversible Door, ETL Certified, Small Refrigerator for Bedroom, Office & Dorm, Black
Units sold2K
Trending Refrigerator Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GX9JT4BD booked 2K units at $129.93, with ▲ 3900.0% MoM change. On the growth side, B093177FGR leads positive momentum with ▲ 200.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GX9JT4BD
DUMOS 3.2 Cu.Ft Mini Fridge with Freezer, Single Door Refrigerator with Adjustable Thermostat, Compact Small Fridge for Bedroom, Office, Dorm, Black, Single Door
Price
$129.93
Rating
4.2
Reviews
80
Latest month sales
B0G443NKSP
Midea 3.1 Cu.ft Mini Fridge with Freezer, Energy Star Certified, for Dorm | Adjustable Remove Glass Shelves, Reversible Door, Silver
Price
$209.98
Rating
4.5
Reviews
6K
Latest month sales
B093177FGR
Frigidaire EFR753 Retro Apartment Size Refrigerator with Top Freezer - 2 Door Fridge with 7.5 Cu Ft of Storage Capacity, Adjustable Spill-Proof Shelves, Door & Crisper Bins, Mint
Unlock to view ASIN details and product titles
Price
$368.00
Rating
4.1
Reviews
647
Latest month sales
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