Blender Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blender sales on Amazon US totaled 171,450 units in July 2026 (▼ 25.6% vs. the prior month), generating an estimated $12,425,347 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.4% of unit volume and 56.3% of revenue, while a typical listing is priced at $111.25. The keyword itself pulled 552,812 Amazon queries over the same period (▼ 10.3% MoM).
Zooming out to the 12-month window ending July 2026, the blender Top 50 moved 2,042,300 units and $153,540,783 in cumulative sales — an average of 170,192 units and $12,795,065 per month. Monthly throughput topped out at 286,350 units in November 2025 and dipped to 96,500 in May 2026, leaving the latest reading 15.9% higher than August 2025.
Blender Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
171.4K
▼ 25.6% MoM
Monthly Revenue 2026/07
$12.4M
▼ 34.6% MoM
Top 10 Market Share 2026/07
62.4%
Blender Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blender listing on Amazon US in July 2026 is ASIN B07CTBHQZK (Brand: NutriBullet), which sold 20,000 units at $49.98 apiece — equal to 11.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $6,997,390 in July 2026 — 62.4% of unit volume and 56.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blender' on Amazon
July 2026
Is 62.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CTBHQZK
Nutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
20K
▲ 100.0%vs. prior month
$1M
latest month
12-month trend
B00EI7DPI0
Hamilton Beach Power Elite Blender For Smoothies With Wave Action System | 40 oz. Glass Jar | 12 Functions Including Puree, Crush Ice | 700 Watts | Black | 58148AG
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B012T634SM
Magic Bullet Blender, Small, Silver, 11 Piece Set
10K
▼ 50.0%vs. prior month
$348.2K
latest month
12-month trend
B01FHOWYA2
Ninja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
10K
▼ 50.0%vs. prior month
$585.4K
latest month
12-month trend
B0855B5Z6F
Ninja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
10K
▲ 25.0%vs. prior month
$1M
latest month
12-month trend
B0CPLVLFK2
Turelar Immersion Blender Handheld Corded, 1100W 5 in 1 Hand Blender Set | Trigger Variable Speed, Emulsion Stick Mixer with Food Processor, Whisk, Frother, for Soup, Puree, Baby Food, Anti-scratch
10K
▲ 0.0%vs. prior month
$359.6K
latest month
12-month trend
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Best Blender Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing blender brand in July 2026, moving 49,000 units across 5 ASINs for 45.8% of Top 10 volume. NutriBullet follows with 20,000 units (18.7%), ahead of Hamilton Beach on 10,000 units (9.3%).
With 6 brands splitting the Top 10 and 73.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $39.94 to $87.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
5 ASINs in Top 10
45.8%
Units
49K
Revenue
$4.6M
Avg. price
$87.19
B01FHOWYA2
$54.99·★4.7·42.2K revsNinja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
Units sold10KB0855B5Z6F
$109.99·★4.7·19.5K revsNinja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
Units sold10KB08QXJ31WR
$79.99·★4.6·11.7K revsNinja Nutri-Blender Pro with Auto iQ, 1100PW, (2) 24oz Cups, BN401 | 1100-peak-watt motor + 2 Auto-iQ programs for smoothies, salsa & dips. (2) 24-oz to-go cups. Dishwasher safe.
Units sold10KB00939I7EK
$110.99·★4.7·42.9K revsNinja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
Units sold10KB0GH8PVFHS
$79.97·★4.6·268 revsNinja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
Units sold9K
NutriBullet
1 ASIN in Top 10
18.7%
Units
20K
Revenue
$1M
Avg. price
$49.98
B07CTBHQZK
$49.98·★4.6·49.7K revsNutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
Units sold20K
Hamilton Beach
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$399.5K
Avg. price
$39.94
B00EI7DPI0
$39.94·★4.2·55.8K revsHamilton Beach Power Elite Blender For Smoothies With Wave Action System | 40 oz. Glass Jar | 12 Functions Including Puree, Crush Ice | 700 Watts | Black | 58148AG
Units sold10K
Trending Blender Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0855B5Z6F booked 10K units at $109.99, with ▲ 25.0% MoM change. On the growth side, B08559K7CN leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0855B5Z6F
Ninja Professional Plus Blender, Auto-iQ, 1400W, 72oz Pitcher, BN701 | 1400 peak-watt motor, 3 Auto-iQ presets for smoothies, frozen drinks & ice cream. Total Crushing blades. Dishwasher safe.
Price
$109.99
Rating
4.7
Reviews
19.5K
Latest month sales
B0GH8PVFHS
Ninja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
Price
$79.97
Rating
4.6
Reviews
268
Latest month sales
B08559K7CN
Ninja Professional Plus Kitchen System, 1400WP, Auto-iQ, Grey, BN801 | 5 functions for smoothies, chopping & dough with Auto-iQ. 72-oz blender pitcher, 64-oz processor, (2) 24-oz cups.
Unlock to view ASIN details and product titles
Price
$191.95
Rating
4.8
Reviews
14.7K
Latest month sales
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