Air Fryer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Air Fryer sales on Amazon US totaled 159,700 units in July 2026 (▼ 46.0% vs. the prior month), generating an estimated $15,430,862 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.0% of unit volume and 58.3% of revenue, while a typical listing is priced at $103.59. The keyword itself pulled 2,372,540 Amazon queries over the same period (▼ 1.9% MoM).
Zooming out to the 12-month window ending July 2026, the air fryer Top 50 moved 2,332,800 units and $236,890,090 in cumulative sales — an average of 194,400 units and $19,740,841 per month. Monthly throughput topped out at 349,150 units in November 2025 and dipped to 83,500 in May 2026, leaving the latest reading 10.6% higher than August 2025.
Air Fryer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
159.7K
▼ 46.0% MoM
Monthly Revenue 2026/07
$15.4M
▼ 49.4% MoM
Top 10 Market Share 2026/07
67.0%
Air Fryer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold air fryer listing on Amazon US in July 2026 is ASIN B0C6Y8NYK1 (Brand: Baker's Signature), which sold 30,000 units at $9.99 apiece — equal to 18.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $8,990,350 in July 2026 — 67.0% of unit volume and 58.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Air Fryer' on Amazon
July 2026
Is 67.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C6Y8NYK1
Air Fryer Paper Liners, 125Pcs Air Fryer Disposable Liners | Non-Stick and Oil Proof for Easy Cleanup, 8" Square for 5-8 qt Basket by Baker's Signature
30K
▼ 25.0%vs. prior month
$307.5K
latest month
12-month trend
B0C33CHG99
Cosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
20K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
10K
▲ 11.1%vs. prior month
$1M
latest month
12-month trend
B0DC11YH4J
Chefman 2 Qt Mini Air Fryer – Digital Space-Saving Compact Air Fryer with Nonstick and Dishwasher Safe Basket, Quick & Easy Meals in Minutes, Features Digital Timer and Shake Reminder – Black
9K
▼ 10.0%vs. prior month
$386.8K
latest month
12-month trend
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
8K
▼ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B09B7SB46R
Emeril Lagasse 26QT French Door Multi-Function Air Fryer Toaster Oven | 26QT air fryer oven with French doors, 24 cooking functions, dual-speed fan and rotisserie for easy family meals.
8K
▼ 20.0%vs. prior month
$1.4M
latest month
12-month trend
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Best Air Fryer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Baker's Signature is the best-performing air fryer brand in July 2026, moving 30,000 units across 1 ASIN for 28.0% of Top 10 volume. Ninja follows with 23,000 units (21.5%), ahead of Cosori on 20,000 units (18.7%).
With 7 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $166.31, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Baker's Signature
1 ASIN in Top 10
28.0%
Units
30K
Revenue
$307.5K
Avg. price
$9.99
B0C6Y8NYK1
$9.99·★4.6·27.2K revsAir Fryer Paper Liners, 125Pcs Air Fryer Disposable Liners | Non-Stick and Oil Proof for Easy Cleanup, 8" Square for 5-8 qt Basket by Baker's Signature
Units sold30K
Ninja
3 ASINs in Top 10
21.5%
Units
23K
Revenue
$3.2M
Avg. price
$166.31
B0CSZ7WBYW
$89.99·★4.7·8.4K revsNinja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
Units sold10KB0D1CXL52G
$249.95·★4.3·1.9K revsNinja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Units sold8KB0DJFBDFZK
$159.00·★4.5·7.1K revsNinja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Units sold5K
Cosori
1 ASIN in Top 10
18.7%
Units
20K
Revenue
$1.9M
Avg. price
$89.99
B0C33CHG99
$89.99·★4.8·21.3K revsCosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
Units sold20K
Trending Air Fryer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CSZ7WBYW booked 10K units at $89.99, with ▲ 11.1% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
Price
$89.99
Rating
4.7
Reviews
8.4K
Latest month sales
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Price
$249.95
Rating
4.3
Reviews
1.9K
Latest month sales
B0DJFBDFZK
Ninja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Unlock to view ASIN details and product titles
Price
$159.00
Rating
4.5
Reviews
7.1K
Latest month sales
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