Rice Cooker Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rice Cooker sales on Amazon US totaled 108,750 units in July 2026 (▼ 31.9% vs. the prior month), generating an estimated $6,818,738 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.8% of unit volume and 58.5% of revenue, while a typical listing is priced at $106.94. The keyword itself pulled 987,948 Amazon queries over the same period (▲ 7.6% MoM).
Zooming out to the 12-month window ending July 2026, the rice cooker Top 50 moved 1,296,350 units and $92,720,492 in cumulative sales — an average of 108,029 units and $7,726,708 per month. Monthly throughput topped out at 195,450 units in November 2025 and dipped to 48,100 in May 2026, leaving the latest reading 21.8% higher than August 2025.
Rice Cooker Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
108.8K
▼ 31.9% MoM
Monthly Revenue 2026/07
$6.8M
▼ 50.8% MoM
Top 10 Market Share 2026/07
70.8%
Rice Cooker Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rice cooker listing on Amazon US in July 2026 is ASIN B007WQ9YNO (Brand: AROMA), which sold 20,000 units at $36.97 apiece — equal to 18.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 77,000 units and $3,988,090 in July 2026 — 70.8% of unit volume and 58.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rice Cooker' on Amazon
July 2026
Is 70.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007WQ9YNO
AROMA Digital Rice Cooker, 4-Cup (Uncooked) / 8-Cup (Cooked), Steamer, Grain Cooker, Multicooker, 2 Qt, Stainless Steel Exterior, ARC-914SBD
20K
▲ 100.0%vs. prior month
$739.4K
latest month
12-month trend
B01NBKTPTS
Instant Pot Duo Plus 9-in-1 Multicooker, Pressure Cooker, Slow Cook, Rice Maker, Steamer, Sauté, Yogurt, Warmer & Sterilizer, Includes App with Over 800 Recipes, Stainless Steel, 6 Quarts
10K
▼ 80.0%vs. prior month
$1.2M
latest month
12-month trend
B0CXVWZH21
Rice Robot Personal Rice Cooker, PFAS-free, Nonstick. 1 Quart Capacity, with Stainless Steel Steamer Tray, Measuring Cups, Recipe Book with 60 Recipes, and Serving Spoon, As Seen On TV
8K
▲ 60.0%vs. prior month
$300.8K
latest month
12-month trend
B06Y1YD5W7
Instant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
7K
▼ 30.0%vs. prior month
$582.5K
latest month
12-month trend
B0FVZTF34R
Elite Gourmet ERC003BX Rice Cooker, Keep Warm, Black, 6 Cups Cooked | 3 Cups Uncooked - Also Makes Soups, Stews, Grains and Hot Cereals for Versatile One-Pot Meals
7K
▼ 12.5%vs. prior month
$125.9K
latest month
12-month trend
B0G1FVQYH1
Elite Gourmet ERC-003X Rice Cooker, Keep Warm, White, 6 Cups Cooked | 3 Cups Uncooked - Also Makes Soups, Stews, Grains and Hot Cereals for Versatile One-Pot Meals
6K
▲ 500.0%vs. prior month
$107.9K
latest month
12-month trend
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Best Rice Cooker Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AROMA is the best-performing rice cooker brand in July 2026, moving 20,000 units across 1 ASIN for 26.0% of Top 10 volume. Instant Pot follows with 17,000 units (22.1%), ahead of Elite Gourmet on 17,000 units (22.1%).
With 7 brands splitting the Top 10 and 70.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.99 to $94.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AROMA
1 ASIN in Top 10
26.0%
Units
20K
Revenue
$739.4K
Avg. price
$36.97
B007WQ9YNO
$36.97·★4.5·65.1K revsAROMA Digital Rice Cooker, 4-Cup (Uncooked) / 8-Cup (Cooked), Steamer, Grain Cooker, Multicooker, 2 Qt, Stainless Steel Exterior, ARC-914SBD
Units sold20K
Instant Pot
2 ASINs in Top 10
22.1%
Units
17K
Revenue
$1.8M
Avg. price
$94.99
B01NBKTPTS
$99.99·★4.6·48.8K revsInstant Pot Duo Plus 9-in-1 Multicooker, Pressure Cooker, Slow Cook, Rice Maker, Steamer, Sauté, Yogurt, Warmer & Sterilizer, Includes App with Over 800 Recipes, Stainless Steel, 6 Quarts
Units sold10KB06Y1YD5W7
$89.99·★4.7·173.5K revsInstant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
Units sold7K
Elite Gourmet
3 ASINs in Top 10
22.1%
Units
17K
Revenue
$347.6K
Avg. price
$21.99
B0FVZTF34R
$19.99·★4.0·8.5K revsElite Gourmet ERC003BX Rice Cooker, Keep Warm, Black, 6 Cups Cooked | 3 Cups Uncooked - Also Makes Soups, Stews, Grains and Hot Cereals for Versatile One-Pot Meals
Units sold7KB0G1FVQYH1
$17.99·★3.9·603 revsElite Gourmet ERC-003X Rice Cooker, Keep Warm, White, 6 Cups Cooked | 3 Cups Uncooked - Also Makes Soups, Stews, Grains and Hot Cereals for Versatile One-Pot Meals
Units sold6KB0BT61CVHM
$27.99·★4.2·1.8K revsElite Gourmet ERC006SS 6-Cup Electric Rice Cooker with Stainless Steel Inner Pot, Makes Soups, Stews, Porridges, Grains and Cereals, 6 cup (3 cups uncooked), Black
Units sold4K
Trending Rice Cooker Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G1FVQYH1 booked 6K units at $17.99, with ▲ 500.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G1FVQYH1
Elite Gourmet ERC-003X Rice Cooker, Keep Warm, White, 6 Cups Cooked | 3 Cups Uncooked - Also Makes Soups, Stews, Grains and Hot Cereals for Versatile One-Pot Meals
Price
$17.99
Rating
3.9
Reviews
603
Latest month sales
B016Y8JSK4
BLACK+DECKER 6-Cup Rice Cooker with Steaming Basket
Price
$21.99
Rating
4.4
Reviews
36.9K
Latest month sales
B0FT4L6V1C
Dash Mini Rice Cooker, 2-Cup Removable Ceramic Nonstick Pot, Aqua | Small Rice Cooker, Rice Maker for One, Keep Warm Function, Cooks Oatmeal, Quinoa & Grains
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.4
Reviews
47.6K
Latest month sales
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