Head And Shoulders Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Head And Shoulders Shampoo sales on Amazon US totaled 306,200 units in July 2026 (▼ 11.5% vs. the prior month), generating an estimated $4,579,152 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.5% of unit volume and 64.2% of revenue, while a typical listing is priced at $17.68. The keyword itself pulled 308,403 Amazon queries over the same period (▲ 13.6% MoM).
Zooming out to the 12-month window ending July 2026, the head and shoulders shampoo Top 50 moved 3,505,650 units and $52,981,091 in cumulative sales — an average of 292,138 units and $4,415,091 per month. Monthly throughput topped out at 345,900 units in June 2026 and dipped to 201,200 in May 2026, leaving the latest reading 20.9% higher than August 2025.
Head And Shoulders Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
306.2K
▼ 11.5% MoM
Monthly Revenue 2026/07
$4.6M
▼ 15.5% MoM
Top 10 Market Share 2026/07
71.5%
Head And Shoulders Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold head and shoulders shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 32.7% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 219,000 units and $2,940,880 in July 2026 — 71.5% of unit volume and 64.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Head And Shoulders Shampoo' on Amazon
July 2026
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0DV43L7J8
CeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
B001UGL84U
Selsun Blue Medicated Antidandruff Shampoo, 11 fl. oz. | Maximum strength scalp treatment with 1% selenium sulfide, itchy scalp relief, for soft and silky hair
20K
▲ 0.0%vs. prior month
$158.4K
latest month
12-month trend
B01NAAZEHL
Head & Shoulders Classic Clean 2-in-1 Anti-Dandruff Shampoo and Conditioner, Travel Size, 72-Hour Protection, 8.45 fl oz
20K
▲ 0.0%vs. prior month
$126K
latest month
12-month trend
B0B96LXQ49
Head & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
20K
▲ 100.0%vs. prior month
$249.4K
latest month
12-month trend
B07F38LXDM
Head & Shoulders Classic Clean Anti-Dandruff Shampoo Twin Pack, 32.1 fl oz Each, 72-Hour Dandruff Protection, Safe for Everyday Use on All Hair Types
10K
▼ 50.0%vs. prior month
$265.9K
latest month
12-month trend
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Best Head And Shoulders Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing head and shoulders shampoo brand in July 2026, moving 100,000 units across 1 ASIN for 45.7% of Top 10 volume. Head & Shoulders follows with 69,000 units (31.5%), ahead of CeraVe on 20,000 units (9.1%).
With 5 brands splitting the Top 10 and 86.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $16.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
45.7%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·120.1K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
Units sold100K
Head & Shoulders
6 ASINs in Top 10
31.5%
Units
69K
Revenue
$925.4K
Avg. price
$15.27
B01NAAZEHL
$6.29·★4.7·6.4K revsHead & Shoulders Classic Clean 2-in-1 Anti-Dandruff Shampoo and Conditioner, Travel Size, 72-Hour Protection, 8.45 fl oz
Units sold20KB0B96LXQ49
$12.47·★4.8·1.6K revsHead & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
Units sold20KB07F38LXDM
$25.55·★4.8·23.2K revsHead & Shoulders Classic Clean Anti-Dandruff Shampoo Twin Pack, 32.1 fl oz Each, 72-Hour Dandruff Protection, Safe for Everyday Use on All Hair Types
Units sold10KB0GFY2BHCN
$12.47·★4.8·450 revsHead & Shoulders Tea Tree Oil 2-in-1 Anti-Dandruff Shampoo and Conditioner, 72-Hour Protection, 1% Pyrithione Zinc, 28.2 fl oz
Units sold8KB0FTKCSDJ5
$11.97·★4.6·13.3K revsHead & Shoulders Clinical Strength Advanced Oil Control Anti-Dandruff Shampoo, 1% Selenium Sulfide, Stubborn Dandruff, 13.5 fl oz
Units sold6KB08HP54CVQ
$22.85·★4.6·13.3K revsHead & Shoulders Clinical Strength Advanced Oil Control Anti-Dandruff Shampoo Twin Pack, 1% Selenium Sulfide, 13.5 fl oz Each
Units sold5K
CeraVe
1 ASIN in Top 10
9.1%
Units
20K
Revenue
$199.4K
Avg. price
$9.97
B0DV43L7J8
$9.97·★4.5·6.1K revsCeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
Units sold20K
Trending Head And Shoulders Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FTKCSDJ5 booked 6K units at $11.97, with ▲ 0.0% MoM change. On the growth side, B000Q65XVY leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0GFXS539D close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FTKCSDJ5
Head & Shoulders Clinical Strength Advanced Oil Control Anti-Dandruff Shampoo, 1% Selenium Sulfide, Stubborn Dandruff, 13.5 fl oz
Price
$11.97
Rating
4.6
Reviews
13.3K
Latest month sales
B000Q65XVY
Head & Shoulders Classic Clean Dandruff Shampoo 13.5 Oz
Price
$7.56
Rating
4.7
Reviews
770
Latest month sales
B0GFXS539D
Head & Shoulders Anti-Dandruff Shampoo, Shea Butter, Daily Use, Sulfate-Free, Rich Moisture, Curly & Coily Hair, 28.2oz
Unlock to view ASIN details and product titles
Price
$12.47
Rating
4.8
Reviews
1.6K
Latest month sales
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