Hair Gloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Gloss sales on Amazon US totaled 286,200 units in July 2026 (▼ 36.0% vs. the prior month), generating an estimated $6,008,127 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.0% of unit volume and 63.9% of revenue, while a typical listing is priced at $20.72. The keyword itself pulled 82,982 Amazon queries over the same period (▲ 13.0% MoM).
Zooming out to the 12-month window ending July 2026, the hair gloss Top 50 moved 3,295,200 units and $69,609,742 in cumulative sales — an average of 274,600 units and $5,800,812 per month. Monthly throughput topped out at 446,900 units in June 2026 and dipped to 149,900 in May 2026, leaving the latest reading 26.5% higher than August 2025.
Hair Gloss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
286.2K
▼ 36.0% MoM
Monthly Revenue 2026/07
$6M
▼ 42.8% MoM
Top 10 Market Share 2026/07
65.0%
Hair Gloss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair gloss listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 17.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 186,000 units and $3,839,860 in July 2026 — 65.0% of unit volume and 63.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Gloss' on Amazon
July 2026
Is 65.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
30K
▲ 200.0%vs. prior month
$203.1K
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B0DKG9CMH8
L'Oreal Paris Sulfate Free Glossing Lamination Hair Mask, 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine, Smoothness & Soft Feel, Color Caring, EverPure, 5.1 Fl Oz
10K
▼ 66.7%vs. prior month
$99.7K
latest month
12-month trend
B0DSWK8PV5
OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
10K
▼ 50.0%vs. prior month
$160K
latest month
12-month trend
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Best Hair Gloss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing hair gloss brand in July 2026, moving 50,000 units across 1 ASIN for 26.9% of Top 10 volume. Elizavecca follows with 30,000 units (16.1%), ahead of COLOR WOW on 30,000 units (16.1%).
Volume is spread across 9 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $30.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
26.9%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.5K revsK18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
Units sold50K
Elizavecca
1 ASIN in Top 10
16.1%
Units
30K
Revenue
$203.1K
Avg. price
$6.99
B01I2ZQJSG
$6.99·★4.4·64.4K revsElizavecca cer-100 collagen coating hair protein treatment 100ml
Units sold30K
COLOR WOW
1 ASIN in Top 10
16.1%
Units
30K
Revenue
$888K
Avg. price
$30.00
B073CWSQ51
$30.00·★4.3·110.6K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30K
Trending Hair Gloss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FMKLXTNW booked 8K units at $8.99, with ▲ 100.0% MoM change. On the growth side, B01I2ZQJSG leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0FWKRK48P close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMKLXTNW
MAREE Leave-In Conditioner Hair Gloss for Dry Damaged Hair, Leave-In Conditioner for Curly Hair, Color Treated
Price
$8.99
Rating
4.3
Reviews
1.7K
Latest month sales
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
Price
$6.99
Rating
4.4
Reviews
64.4K
Latest month sales
B0FWKRK48P
L'Oreal Paris Elvive Glycolic + Gloss Shine Boosting Conditioner, Cleanses and Smooths Dull, Porous Hair Into High-Shine, Glossy Hair, 28 Fl Oz
Unlock to view ASIN details and product titles
Price
$9.47
Rating
4.6
Reviews
408
Latest month sales
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