Raycon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Raycon sales on Amazon US totaled 93,800 units in July 2026 (▼ 22.5% vs. the prior month), generating an estimated $6,770,945 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.4% of unit volume and 67.4% of revenue, while a typical listing is priced at $72.20. The keyword itself pulled 31,090 Amazon queries over the same period (▼ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the raycon Top 50 moved 1,071,500 units and $75,066,938 in cumulative sales — an average of 89,292 units and $6,255,578 per month. Monthly throughput topped out at 121,750 units in December 2025 and dipped to 58,300 in May 2026, leaving the latest reading 14.3% higher than August 2025.
Raycon Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
93.8K
▼ 22.5% MoM
Monthly Revenue 2026/07
$6.8M
▼ 23.6% MoM
Top 10 Market Share 2026/07
71.4%
Raycon Market Share & Sales Concentration on Amazon US — July 2026
The most-sold raycon listing on Amazon US in July 2026 is ASIN B0CRTYZG5C (Brand: Soundcore), which sold 10,000 units at $29.99 apiece — equal to 10.7% of every unit tracked in this report.
The Top 10 ASINs account for 67,000 units and $4,560,360 in July 2026 — 71.4% of unit volume and 67.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Raycon' on Amazon
July 2026
Is 71.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CRTYZG5C
Soundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
10K
▲ 0.0%vs. prior month
$282.5K
latest month
12-month trend
B0D2HKCMBP
SHOKZ OpenRun Pro 2 Bone Conduction Bluetooth Sport Headphones, Black | Bundle with Reflective Strip；DualPitch premium sound；Open ear awareness; Smart Mic; IP55; 12H battery; Running/Cycling/Hiking
10K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DD41G2NZ
TOZO NC9 Hybrid Active Noise Cancelling Wireless Earbuds, 60H, LED Display | 6 Mic ENC Clear Calls, Deep Bass Sound, IPX8, in Ear Bluetooth 5.3 Headphones,32 EQs via APP, Comfort Fit Ear Buds, Black
10K
▲ 0.0%vs. prior month
$291.7K
latest month
12-month trend
B0BQPNMXQV
JBL Vibe Beam - True Wireless Earbuds - Black | JBL Deep Bass Sound, Comfortable fit, Up to 32 8h 24h total hours of battery life with speed charging
7K
▼ 30.0%vs. prior month
$384.6K
latest month
12-month trend
B0GK9FWDX5
PSIER Bone Conduction Headphones, 2026 Upgrade Open Ear Running Headphones | Bluetooth 6.0, 10Hrs Playtime, 23g Lightweight Comfort, IPX5 Waterproof, Bone Conduction Earbuds with Mic for Gym, Workouts
7K
▲ 75.0%vs. prior month
$259.1K
latest month
12-month trend
B0H455DFMH
GNMN Ear 3
7K
vs. prior month
$594.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Raycon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TOZO is the best-performing raycon brand in July 2026, moving 15,000 units across 2 ASINs for 22.4% of Top 10 volume. Raycon follows with 11,000 units (16.4%), ahead of Soundcore on 10,000 units (14.9%).
Volume is spread across 7 brands, with the top three holding 53.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $29.99 to $68.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TOZO
2 ASINs in Top 10
22.4%
Units
15K
Revenue
$389.1K
Avg. price
$31.27
B0DD41G2NZ
$26.55·★4.3·46K revsTOZO NC9 Hybrid Active Noise Cancelling Wireless Earbuds, 60H, LED Display | 6 Mic ENC Clear Calls, Deep Bass Sound, IPX8, in Ear Bluetooth 5.3 Headphones,32 EQs via APP, Comfort Fit Ear Buds, Black
Units sold10KB07J2Z5DBM
$35.99·★4.3·259.7K revsTOZO T10 Wireless Earbuds Powerful Bass Stereo Wireless Charging, APP, IPX8 | Waterproof, 55H Playtime, Ergonomic Design In Ear buds, App Customize EQ, Bluetooth 5.3 Headphones for Work, Travel, Black
Units sold5K
Raycon
3 ASINs in Top 10
16.4%
Units
11K
Revenue
$850.5K
Avg. price
$68.96
B095T14D4S
$63.99·★4.3·30.7K revsRaycon Everyday Bluetooth Wireless Earbuds with Microphone - Active Noise Cancelling, Sweat & Water-Resistant Earphones, Ear Buds Wireless Bluetooth Up to 32 Hours Playtime (Black)
Units sold5KB0DTRW94T7
$78.90·★4.0·1.6K revsRaycon Bone Conduction Headphones Bluetooth - Open Ear Running Headphones, Sweat & Water-Resistant Earbuds with Mic for Sports & Workouts, 13hr Playtime (Gray)
Units sold3KB0FHJ7G4WF
$63.99·★4.0·2.7K revsRaycon Essential Open Ear Earbuds – Open Ear Headphones, Earbuds Wireless Bluetooth, Sweat & Water-Resistant Earphones, Running Headphones with Ultra-Lightweight Design, 36 Hours Battery Life (Black)
Units sold3K
Soundcore
1 ASIN in Top 10
14.9%
Units
10K
Revenue
$282.5K
Avg. price
$29.99
B0CRTYZG5C
$29.99·★4.3·41.3K revsSoundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
Units sold10K
Trending Raycon Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GK9FWDX5 booked 7K units at $28.49, with ▲ 75.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GK9FWDX5
PSIER Bone Conduction Headphones, 2026 Upgrade Open Ear Running Headphones | Bluetooth 6.0, 10Hrs Playtime, 23g Lightweight Comfort, IPX5 Waterproof, Bone Conduction Earbuds with Mic for Gym, Workouts
Price
$28.49
Rating
4.0
Reviews
3.4K
Latest month sales
B0H455DFMH
GNMN Ear 3
Price
$30.99
Rating
3.1
Reviews
70
Latest month sales
B0DTRW94T7
Raycon Bone Conduction Headphones Bluetooth - Open Ear Running Headphones, Sweat & Water-Resistant Earbuds with Mic for Sports & Workouts, 13hr Playtime (Gray)
Unlock to view ASIN details and product titles
Price
$78.90
Rating
4.0
Reviews
1.6K
Latest month sales
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