Raw Shea Butter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Raw Shea Butter sales on Amazon US totaled 54,900 units in July 2026 (▼ 14.1% vs. the prior month), generating an estimated $762,419 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.0% of unit volume and 40.9% of revenue, while a typical listing is priced at $16.81. The keyword itself pulled 15,951 Amazon queries over the same period (▼ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the raw shea butter Top 50 moved 725,250 units and $9,936,235 in cumulative sales — an average of 60,438 units and $828,020 per month. Monthly throughput topped out at 74,850 units in February 2026 and dipped to 35,250 in May 2026, leaving the latest reading 1.6% higher than August 2025.
Raw Shea Butter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
54.9K
▼ 14.1% MoM
Monthly Revenue 2026/07
$762.4K
▼ 13.8% MoM
Top 10 Market Share 2026/07
51.0%
Raw Shea Butter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold raw shea butter listing on Amazon US in July 2026 is ASIN B01C4QBXA8 (Brand: Yellow Brick Road), which sold 6,000 units at $14.88 apiece — equal to 10.9% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $312,160 in July 2026 — 51.0% of unit volume and 40.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Raw Shea Butter' on Amazon
July 2026
Is 51.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01C4QBXA8
Yellow Brick Road 100% Raw Unrefined Shea Butter-African Grade a Ivory 1 Pound (16oz)…
6K
▲ 0.0%vs. prior month
$89.3K
latest month
12-month trend
B0013UQQAE
Palmer's Raw African Shea Body Butter, Dry Skin Moisturizer (7.25 Oz) | Soothing and Nourishing Body Moisturizer for Rough Skin, Suitable for Sensitive & Eczema-Prone Skin, 48hr Moisture
5K
▼ 16.7%vs. prior month
$36.4K
latest month
12-month trend
B0B9HV9SCY
Palmer's Shea Formula Raw Shea Body Oil with Vitamin E, Deep Body Moisturizer to Soothe & Nourish Dry, Sensitive & Eczema-Prone Skin, 8.5 oz
5K
▲ 0.0%vs. prior month
$39.4K
latest month
12-month trend
B07Q9RYX5Z
Palmer's Raw Shea Body Lotion for Dry Skin (33.8 Oz) | Soothing & Nourishing Hand & Body Moisturizer, Suitable For Sensitive & Eczema-Prone Skin, Pump Bottle, 48hr Moisture
4K
▼ 20.0%vs. prior month
$52K
latest month
12-month trend
B0DR7SBV9Z
Shea Butter Raw Organic, Natural Raw Unrefined Shea Butter Hand Cream, Moisturizing and Locking Water, Keeps Skin Healthy and Vibrant, 7.8 OZ
2K
▲ 0.0%vs. prior month
$21.7K
latest month
12-month trend
B0DQGZ3BZY
Shea Butter Raw Organic,Pure Shea Butter Unrefined for Skin and Hair Moisturizing - 100% Natural Vitamin A, E & F
2K
▲ 0.0%vs. prior month
$17.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Raw Shea Butter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Palmer's is the best-performing raw shea butter brand in July 2026, moving 14,000 units across 3 ASINs for 50.0% of Top 10 volume. Yellow Brick Road follows with 6,000 units (21.4%), ahead of APUUFYQC on 2,000 units (7.1%).
With 7 brands splitting the Top 10 and 78.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.14 to $14.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Palmer's
3 ASINs in Top 10
50.0%
Units
14K
Revenue
$127.8K
Avg. price
$9.14
B0013UQQAE
$7.16·★4.7·5.8K revsPalmer's Raw African Shea Body Butter, Dry Skin Moisturizer (7.25 Oz) | Soothing and Nourishing Body Moisturizer for Rough Skin, Suitable for Sensitive & Eczema-Prone Skin, 48hr Moisture
Units sold5KB0B9HV9SCY
$7.29·★4.8·2.7K revsPalmer's Shea Formula Raw Shea Body Oil with Vitamin E, Deep Body Moisturizer to Soothe & Nourish Dry, Sensitive & Eczema-Prone Skin, 8.5 oz
Units sold5KB07Q9RYX5Z
$12.98·★4.6·7.5K revsPalmer's Raw Shea Body Lotion for Dry Skin (33.8 Oz) | Soothing & Nourishing Hand & Body Moisturizer, Suitable For Sensitive & Eczema-Prone Skin, Pump Bottle, 48hr Moisture
Units sold4K
Yellow Brick Road
1 ASIN in Top 10
21.4%
Units
6K
Revenue
$89.3K
Avg. price
$14.88
B01C4QBXA8
$14.88·★4.7·30.8K revsYellow Brick Road 100% Raw Unrefined Shea Butter-African Grade a Ivory 1 Pound (16oz)…
Units sold6K
APUUFYQC
1 ASIN in Top 10
7.1%
Units
2K
Revenue
$21.7K
Avg. price
$9.99
B0DR7SBV9Z
$9.99·★4.4·705 revsShea Butter Raw Organic, Natural Raw Unrefined Shea Butter Hand Cream, Moisturizing and Locking Water, Keeps Skin Healthy and Vibrant, 7.8 OZ
Units sold2K
Trending Raw Shea Butter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00YSNB2YS booked 1K units at $8.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00YSNB2YS
Plant Guru Raw African Shea Butter 8 oz. 100% Pure Natural Unrefined IVORY - Ideal Moisturizer For Dry Skin, Body, Face And Hair Growth. Great For DIY Soap and Lip balm Making.
Price
$8.99
Rating
4.6
Reviews
928
Latest month sales
B07KPKYVVV
Raw African Shea Butter 32 oz. Bulk 100% Pure Natural Unrefined IVORY - Imported From Ghana - Ideal Moisturizer For Dry Skin, Body, Face And Hair Growth. Great For DIY Soap and Lip balm Making.
Price
$21.95
Rating
4.6
Reviews
4.3K
Latest month sales
B0F1FFQBRH
Natural Cocoa Butter Chunks - Organic & Raw Unrefined Body Moisturizer for Sensitive Skin, Anti-Aging, Scars & Eczema Relief - Premium Raw Butter From Ghana (4 Oz)
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.6
Reviews
814
Latest month sales
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