Rapunzel Dress For Girls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Rapunzel Dress For Girls sales on Amazon US totaled 24,850 units in July 2026 (▲ 24.6% vs. the prior month), generating an estimated $725,226 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.4% of unit volume and 79.7% of revenue, while a typical listing is priced at $24.91. The keyword itself pulled 14,919 Amazon queries over the same period (▼ 8.8% MoM).

Zooming out to the 12-month window ending July 2026, the rapunzel dress for girls Top 50 moved 282,900 units and $8,231,488 in cumulative sales — an average of 23,575 units and $685,957 per month. Monthly throughput topped out at 50,800 units in November 2025 and dipped to 9,000 in May 2026, leaving the latest reading 58.3% higher than August 2025.

282.9KTotal units sold · Last 12 months
$8.2MTotal revenue · Last 12 months
14.9K▼ 8.8% MoM
Monthly search volume
$24.91Avg. price · July 2026

Rapunzel Dress For Girls Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales15.7K
Revenue$451.7K

2025/09

Sales18.4K
Revenue$500.9K

2025/10

Sales39.5K
Revenue$1.1M

2025/11

Sales50.8K
Revenue$1.5M

2025/12

Sales49.8K
Revenue$1.7M

2026/01

Sales10.2K
Revenue$291.3K

2026/02

Sales13.3K
Revenue$370.6K

2026/03

Sales16.2K
Revenue$447.7K

2026/04

Sales15.3K
Revenue$426.5K

2026/05

Sales9K
Revenue$246K

2026/06

Sales19.9K
Revenue$578.3K
24.9K

2026/07

Sales24.9K
Revenue$725.2K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

24.9K

▲ 24.6% MoM

Monthly Revenue 2026/07

$725.2K

▲ 25.4% MoM

Top 10 Market Share 2026/07

74.4%

See the Top 10 ASINs driving 74.4% of sales

Rapunzel Dress For Girls Market Share & Sales Concentration on Amazon US — July 2026

The most-sold rapunzel dress for girls listing on Amazon US in July 2026 is ASIN B0DF2V6NHW (Brand: LIMIROLER), which sold 7,000 units at $33.99 apiece — equal to 28.2% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.

The Top 10 ASINs account for 18,500 units and $578,185 in July 2026 — 74.4% of unit volume and 79.7% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Rapunzel Dress For Girls' on Amazon

July 2026
ASINSIGHT Logo
74.4% Volume Share 18.5K units sold
79.7% Revenue Share $578.2K estimated
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Top 5 Volume Share breakdown

B0DF2V6NHW 28.2%
B0FNML2WT3 12.1%
B0CYZYX81J 8.0%
B0D12SDK15 8.0%
B0CD7MSV7S 4.0%
Others 39.6%
#1
LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls

B0DF2V6NHW

LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls

$33.99·★ 4.1·1.7K reviews
Monthly Sales

7K

▲ 75.0%

vs. prior month

Revenue

$222.5K

latest month

Monthly Trend

12-month trend

#2
Jeowoqao Princess Costumes for Girls, Princess Dress up Clothes for Girl 4-6 | Princess Dresses,Little Girl Dress up Pretend Role Play, Christmas Birthday Gifts for Girl Aged 3-6 Jeowoqao

B0FNML2WT3

Jeowoqao Princess Costumes for Girls, Princess Dress up Clothes for Girl 4-6 | Princess Dresses,Little Girl Dress up Pretend Role Play, Christmas Birthday Gifts for Girl Aged 3-6 Jeowoqao

$32.88·★ 4.4·308 reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$93.2K

latest month

Monthly Trend

12-month trend

#3
Meland Princess Dress Up Trunk for Girls 3-8, Toys Gift Set for Holidays

B0CYZYX81J

Meland Princess Dress Up Trunk for Girls 3-8, Toys Gift Set for Holidays

$36.79·★ 4.6·1.7K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$73.2K

latest month

Monthly Trend

12-month trend

#4
Meland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6

B0D12SDK15

Meland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6

$35.97·★ 4.3·1.1K reviews
Monthly Sales

2K

▲ 100.0%

vs. prior month

Revenue

$71.9K

latest month

Monthly Trend

12-month trend

#5
Meland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set

B0CD7MSV7S

Meland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set

$29.69·★ 4.6·1.3K reviews
Monthly Sales

1K

▲ 11.1%

vs. prior month

Revenue

$30.7K

latest month

Monthly Trend

12-month trend

#6
Meland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set | Designed for party, Christmas Birthday gift, Halloween costume, detailed with sequin bodice, soft lining, comfortable to wear

B0FRMKSGFD

Meland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set | Designed for party, Christmas Birthday gift, Halloween costume, detailed with sequin bodice, soft lining, comfortable to wear

$29.69·★ 4.6·1.4K reviews
Monthly Sales

900

▲ 50.0%

vs. prior month

Revenue

$27.7K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Rapunzel Dress For Girls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

LIMIROLER is the best-performing rapunzel dress for girls brand in July 2026, moving 7,000 units across 1 ASIN for 37.8% of Top 10 volume. Meland follows with 6,500 units (35.1%), ahead of Jeowoqao on 3,000 units (16.2%).

With 6 brands splitting the Top 10 and 89.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.88 to $33.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

37.8%
35.1%
16.2%
10.8%
LIMIROLER
Meland
Jeowoqao
Other brands
1

LIMIROLER

1 ASIN in Top 10

37.8%

Units

7K

Revenue

$222.5K

Avg. price

$33.99

  • LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls

    B0DF2V6NHW

    $33.99·★4.1·1.7K revs

    LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls

    Units sold7K
2

Meland

5 ASINs in Top 10

35.1%

Units

6.5K

Revenue

$223.7K

Avg. price

$33.63

  • Meland Princess Dress Up Trunk for Girls 3-8, Toys Gift Set for Holidays

    B0CYZYX81J

    $36.79·★4.6·1.7K revs

    Meland Princess Dress Up Trunk for Girls 3-8, Toys Gift Set for Holidays

    Units sold2K
  • Meland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6

    B0D12SDK15

    $35.97·★4.3·1.1K revs

    Meland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6

    Units sold2K
  • Meland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set

    B0CD7MSV7S

    $29.69·★4.6·1.3K revs

    Meland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set

    Units sold1K
  • Meland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set | Designed for party, Christmas Birthday gift, Halloween costume, detailed with sequin bodice, soft lining, comfortable to wear

    B0FRMKSGFD

    $29.69·★4.6·1.4K revs

    Meland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set | Designed for party, Christmas Birthday gift, Halloween costume, detailed with sequin bodice, soft lining, comfortable to wear

    Units sold900
  • Meland Princess Dress Up for Girls 3-8, 4 Princess Outfits with Jewelry, Princess Role Play Toy Gift for Birthday & Christmas

    B0D2H6RQGP

    $35.99·★4.6·626 revs

    Meland Princess Dress Up for Girls 3-8, 4 Princess Outfits with Jewelry, Princess Role Play Toy Gift for Birthday & Christmas

    Units sold600
3

Jeowoqao

1 ASIN in Top 10

16.2%

Units

3K

Revenue

$93.2K

Avg. price

$32.88

  • Jeowoqao Princess Costumes for Girls, Princess Dress up Clothes for Girl 4-6 | Princess Dresses,Little Girl Dress up Pretend Role Play, Christmas Birthday Gifts for Girl Aged 3-6 Jeowoqao

    B0FNML2WT3

    $32.88·★4.4·308 revs

    Jeowoqao Princess Costumes for Girls, Princess Dress up Clothes for Girl 4-6 | Princess Dresses,Little Girl Dress up Pretend Role Play, Christmas Birthday Gifts for Girl Aged 3-6 Jeowoqao

    Units sold3K

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