Elsa Costume For Girls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elsa Costume For Girls sales on Amazon US totaled 34,550 units in July 2026 (▲ 12.5% vs. the prior month), generating an estimated $893,903 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.2% of unit volume and 75.9% of revenue, while a typical listing is priced at $23.53. The keyword itself pulled 28,020 Amazon queries over the same period (▲ 35.7% MoM).
Zooming out to the 12-month window ending July 2026, the elsa costume for girls Top 50 moved 422,450 units and $10,785,423 in cumulative sales — an average of 35,204 units and $898,785 per month. Monthly throughput topped out at 71,600 units in December 2025 and dipped to 13,350 in May 2026, leaving the latest reading 52.5% higher than August 2025.
Elsa Costume For Girls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
34.5K
▲ 12.5% MoM
Monthly Revenue 2026/07
$893.9K
▲ 15.7% MoM
Top 10 Market Share 2026/07
69.2%
Elsa Costume For Girls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elsa costume for girls listing on Amazon US in July 2026 is ASIN B0DF2V6NHW (Brand: LIMIROLER), which sold 7,000 units at $28.55 apiece — equal to 20.3% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 23,900 units and $678,895 in July 2026 — 69.2% of unit volume and 75.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elsa Costume For Girls' on Amazon
July 2026









Is 69.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0DF2V6NHW
LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls
7K
▲ 75.0%vs. prior month
$222.5K
latest month
12-month trend

B09KXYLWG4
Princess Dress Up & Jewelry Set, Pretend Play Toy, B-day Gift for Girl 3+ | Costumes Set incl Color Skirts, Shoes, Crowns, Accessories, Girls Role Play Gift for Girl Toddler B-Day Party Favors
3K
▲ 0.0%vs. prior month
$87.2K
latest month
12-month trend

B0FNML2WT3
Jeowoqao Princess Costumes for Girls, Princess Dress up Clothes for Girl 4-6 | Princess Dresses,Little Girl Dress up Pretend Role Play, Christmas Birthday Gifts for Girl Aged 3-6 Jeowoqao
3K
▲ 0.0%vs. prior month
$93.2K
latest month
12-month trend

B0CYZYX81J
Meland Princess Dress Up Trunk for Girls 3-8, Toys Gift Set for Holidays
2K
▲ 0.0%vs. prior month
$73.2K
latest month
12-month trend

B0D12SDK15
Meland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6
2K
▲ 100.0%vs. prior month
$71.9K
latest month
12-month trend

B0D5B621K5
DOLNOW Princess Dress Up for Girls, Unicorn Light up Princess Cape Princess Dress
2K
▲ 0.0%vs. prior month
$33K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Elsa Costume For Girls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LIMIROLER is the best-performing elsa costume for girls brand in July 2026, moving 7,000 units across 1 ASIN for 29.3% of Top 10 volume. Meland follows with 5,900 units (24.7%), ahead of LJZJ on 3,000 units (12.6%).
With 7 brands splitting the Top 10 and 66.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.99 to $33.86, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LIMIROLER
1 ASIN in Top 10
29.3%
Units
7K
Revenue
$222.5K
Avg. price
$28.55

B0DF2V6NHW
$28.55·★4.1·1.7K revsLIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls
Units sold7K
Meland
4 ASINs in Top 10
24.7%
Units
5.9K
Revenue
$203.5K
Avg. price
$33.86

B0CYZYX81J
$36.79·★4.6·1.7K revsMeland Princess Dress Up Trunk for Girls 3-8, Toys Gift Set for Holidays
Units sold2K
B0D12SDK15
$35.97·★4.3·1.1K revsMeland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6
Units sold2K
B0CD7MSV7S
$32.99·★4.6·1.3K revsMeland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set
Units sold1K
B0FRMKSGFD
$29.69·★4.6·1.3K revsMeland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set
Units sold900
LJZJ
1 ASIN in Top 10
12.6%
Units
3K
Revenue
$87.2K
Avg. price
$26.99

B09KXYLWG4
$26.99·★4.6·5.8K revsPrincess Dress Up & Jewelry Set, Pretend Play Toy, B-day Gift for Girl 3+ | Costumes Set incl Color Skirts, Shoes, Crowns, Accessories, Girls Role Play Gift for Girl Toddler B-Day Party Favors
Units sold3K
Trending Elsa Costume For Girls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FRMKSGFD booked 900 units at $29.69, with ▲ 50.0% MoM change. On the growth side, B0D12SDK15 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B088P299TZ close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0FRMKSGFD
Meland Light Up Princess Dress for Girls Ages 3-10, Dress Up Toy Gift Set
Price
$29.69
Rating
4.6
Reviews
1.3K
Latest month sales

B0D12SDK15
Meland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6
Price
$35.97
Rating
4.3
Reviews
1.1K
Latest month sales

B088P299TZ
JerrisApparel Girl Princess Costume Snow Party Dress Halloween Cosplay Dress up
Unlock to view ASIN details and product titles
Price
$19.98
Rating
4.9
Reviews
1.3K
Latest month sales
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