Quick Oats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Quick Oats sales on Amazon US totaled 246,900 units in July 2026 (▲ 0.4% vs. the prior month), generating an estimated $2,510,723 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.9% of unit volume and 37.0% of revenue, while a typical listing is priced at $11.42. The keyword itself pulled 25,168 Amazon queries over the same period (▲ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the quick oats Top 50 moved 2,916,000 units and $29,591,045 in cumulative sales — an average of 243,000 units and $2,465,920 per month. Monthly throughput topped out at 281,500 units in January 2026 and dipped to 152,600 in May 2026, leaving the latest reading 10.9% higher than August 2025.
Quick Oats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
246.9K
▲ 0.4% MoM
Monthly Revenue 2026/07
$2.5M
▼ 0.2% MoM
Top 10 Market Share 2026/07
42.9%
Quick Oats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold quick oats listing on Amazon US in July 2026 is ASIN B07NSRHMPR (Brand: 365 by Whole Foods Market), which sold 20,000 units at $4.49 apiece — equal to 8.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $928,120 in July 2026 — 42.9% of unit volume and 37.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Quick Oats' on Amazon
July 2026
Is 42.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07NSRHMPR
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
20K
▲ 150.0%vs. prior month
$85.8K
latest month
12-month trend
B0BVT37H4W
Nature Valley Oats & Honey Protein Granola, Family Size, 17 oz | 50% More Than 11 oz Pouch, 13g Protein & 33g Whole Grain per Serving, Good Source of Fiber
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B0055AEZ0G
Honey Bunches of Oats with Almonds Breakfast Cereal, 18 oz Box | Crispy Flakes With Crunchy Granola Bunches, Made With Whole Grains And 6 Essential Vitamins And Minerals
10K
▲ 0.0%vs. prior month
$45.2K
latest month
12-month trend
B01KV4H51G
Quaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)
10K
▲ 0.0%vs. prior month
$168.8K
latest month
12-month trend
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
10K
▲ 25.0%vs. prior month
$109K
latest month
12-month trend
B074PTWHC4
Quaker Instant Oatmeal, Maple & Brown Sugar, Individual Packets, 1.51 Ounce (Pack of 48)
10K
▲ 0.0%vs. prior month
$107.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Quick Oats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Quaker is the best-performing quick oats brand in July 2026, moving 48,000 units across 5 ASINs for 45.3% of Top 10 volume. 365 by Whole Foods Market follows with 20,000 units (18.9%), ahead of Amazon Grocery on 18,000 units (17.0%).
With 5 brands splitting the Top 10 and 81.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.92 to $13.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Quaker
5 ASINs in Top 10
45.3%
Units
48K
Revenue
$682.7K
Avg. price
$13.93
B01KV4H51G
$16.88·★4.8·11.3K revsQuaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)
Units sold10KB01M3RZBFH
$11.88·★4.6·10.6K revsQuaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Units sold10KB074PTWHC4
$10.78·★4.8·23.3K revsQuaker Instant Oatmeal, Maple & Brown Sugar, Individual Packets, 1.51 Ounce (Pack of 48)
Units sold10KB09DRLD79T
$13.72·★4.7·8.1K revsQuaker Instant Oatmeal Fruit & Cream Variety Pack, Single Serve Packets, (44 Pack)
Units sold10KB01KMHY4KM
$16.39·★4.7·25.7K revsQuaker Instant Oatmeal, 4 Flavor Variety Pack, Individual Packets, 48 Count
Units sold8K
365 by Whole Foods Market
1 ASIN in Top 10
18.9%
Units
20K
Revenue
$85.8K
Avg. price
$4.49
B07NSRHMPR
$4.49·★4.6·7K revs365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
Units sold20K
Amazon Grocery
2 ASINs in Top 10
17.0%
Units
18K
Revenue
$54.6K
Avg. price
$2.92
B07TRN4WVY
$2.38·★4.5·8.1K revsAmazon Grocery, Quick Cook Oats, 18 Oz
Units sold10KB08FNGHYL4
$3.45·★4.3·4.8K revsAmazon Grocery, Steel Cut Quick Oats, 25 Oz
Units sold8K
Trending Quick Oats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01M3RZBFH booked 10K units at $11.88, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Price
$11.88
Rating
4.6
Reviews
10.6K
Latest month sales
B07TRN4WVY
Amazon Grocery, Quick Cook Oats, 18 Oz
Price
$2.38
Rating
4.5
Reviews
8.1K
Latest month sales
B09DRLD79T
Quaker Instant Oatmeal Fruit & Cream Variety Pack, Single Serve Packets, (44 Pack)
Unlock to view ASIN details and product titles
Price
$13.72
Rating
4.7
Reviews
8.1K
Latest month sales
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