Protein Oatmeal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protein Oatmeal sales on Amazon US totaled 205,200 units in July 2026 (▼ 1.0% vs. the prior month), generating an estimated $3,373,810 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.8% of unit volume and 44.6% of revenue, while a typical listing is priced at $17.63. The keyword itself pulled 29,553 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the protein oatmeal Top 50 moved 2,312,700 units and $35,918,152 in cumulative sales — an average of 192,725 units and $2,993,179 per month. Monthly throughput topped out at 220,000 units in January 2026 and dipped to 127,600 in May 2026, leaving the latest reading 10.6% higher than August 2025.
Protein Oatmeal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
205.2K
▼ 1.0% MoM
Monthly Revenue 2026/07
$3.4M
▼ 0.1% MoM
Top 10 Market Share 2026/07
47.8%
Protein Oatmeal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protein oatmeal listing on Amazon US in July 2026 is ASIN B07C8Y17VT (Brand: Premier Protein), which sold 20,000 units at $24.85 apiece — equal to 9.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 98,000 units and $1,505,620 in July 2026 — 47.8% of unit volume and 44.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protein Oatmeal' on Amazon
July 2026
Is 47.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07C8Y17VT
Premier Protein 30g High Protein Shake, Caramel, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
20K
▲ 0.0%vs. prior month
$485.2K
latest month
12-month trend
B0BVT37H4W
Nature Valley Oats & Honey Protein Granola, Family Size, 17 oz | 50% More Than 11 oz Pouch, 13g Protein & 33g Whole Grain per Serving, Good Source of Fiber
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B01KV4H51G
Quaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)
10K
▲ 0.0%vs. prior month
$168.8K
latest month
12-month trend
B07SQB7GF2
Catalina Crunch Protein Cereal, Dark Chocolate, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
10K
▲ 0.0%vs. prior month
$66.6K
latest month
12-month trend
B07TPYQHS9
GoMacro Nutrition Bar Oatmeal Chocolate Chip Organic 12 Count, 2.3 Ounce
10K
▲ 0.0%vs. prior month
$277.1K
latest month
12-month trend
B01KMHY4KM
Quaker Instant Oatmeal, 4 Flavor Variety Pack, Individual Packets, 48 Count
8K
▼ 20.0%vs. prior month
$159.9K
latest month
12-month trend
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Best Protein Oatmeal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Quaker is the best-performing protein oatmeal brand in July 2026, moving 25,000 units across 3 ASINs for 25.5% of Top 10 volume. Premier Protein follows with 20,000 units (20.4%), ahead of Bob's Red Mill on 15,000 units (15.3%).
With 7 brands splitting the Top 10 and 61.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.47 to $24.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Quaker
3 ASINs in Top 10
25.5%
Units
25K
Revenue
$356.6K
Avg. price
$12.47
B01KV4H51G
$16.88·★4.8·11.3K revsQuaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)
Units sold10KB01KMHY4KM
$16.39·★4.7·25.7K revsQuaker Instant Oatmeal, 4 Flavor Variety Pack, Individual Packets, 48 Count
Units sold8KB00V1OX6F0
$4.14·★4.5·7.5K revsQuaker, Protein Instant Oatmeal, Banana Nut, 12.9 Oz, 6 Count (Pack of 1)
Units sold7K
Premier Protein
1 ASIN in Top 10
20.4%
Units
20K
Revenue
$485.2K
Avg. price
$24.85
B07C8Y17VT
$24.85·★4.7·4.6K revsPremier Protein 30g High Protein Shake, Caramel, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold20K
Bob's Red Mill
2 ASINs in Top 10
15.3%
Units
15K
Revenue
$213.7K
Avg. price
$15.26
B07DD38RVC
$15.00·★4.8·6.1K revsBob's Red Mill Steel Cut Oats, 24oz (4 Pack)
Units sold8KB07ZQNS2FY
$15.52·★4.8·8.5K revsBob's Red Mill Organic Thick Rolled Oats, 32oz (4 Pack)
Units sold7K
Trending Protein Oatmeal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07NSXNWKD booked 8K units at $5.99, with ▲ 60.0% MoM change. On the growth side, B0FM61859F leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07NSXNWKD
365 by Whole Foods Market, Organic Steel Cut Oats, 30 Ounce
Price
$5.99
Rating
4.4
Reviews
2.9K
Latest month sales
B07ZQNS2FY
Bob's Red Mill Organic Thick Rolled Oats, 32oz (4 Pack)
Price
$15.52
Rating
4.8
Reviews
8.5K
Latest month sales
B0FM61859F
Honey Bunches of Oats Honey & Almond Protein Breakfast Cereal, 15 oz Box | Features Crispy Flakes, Crunchy Granola Clusters And Real Honey For Satisfying Texture And Taste, Good Source of Fiber
Unlock to view ASIN details and product titles
Price
$4.97
Rating
4.3
Reviews
140
Latest month sales
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