Purple Hair Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purple Hair Mask sales on Amazon US totaled 138,100 units in July 2026 (▼ 20.2% vs. the prior month), generating an estimated $2,601,807 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.3% of unit volume and 57.8% of revenue, while a typical listing is priced at $21.63. The keyword itself pulled 22,213 Amazon queries over the same period (▼ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the purple hair mask Top 50 moved 1,428,500 units and $26,166,878 in cumulative sales — an average of 119,042 units and $2,180,573 per month. Monthly throughput topped out at 173,000 units in June 2026 and dipped to 77,500 in May 2026, leaving the latest reading 31.8% higher than August 2025.
Purple Hair Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
138.1K
▼ 20.2% MoM
Monthly Revenue 2026/07
$2.6M
▼ 24.5% MoM
Top 10 Market Share 2026/07
62.3%
Purple Hair Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purple hair mask listing on Amazon US in July 2026 is ASIN B09HN5ZF8C (Brand: L'Oreal Paris), which sold 20,000 units at $9.97 apiece — equal to 14.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 86,000 units and $1,503,600 in July 2026 — 62.3% of unit volume and 57.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purple Hair Mask' on Amazon
July 2026
Is 62.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09HN5ZF8C
L'Oreal Paris EverPure Moisture 21-in-1 Leave In Conditioner, Multi-Benefit Heat Protectant Spray for Hair Up to 450°F, Detangling Frizz Control for Color Treated, Dry, or Damaged Hair, 6.7 Fl Oz
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
B0DKG9CMH8
L'Oreal Paris Sulfate Free Glossing Lamination Hair Mask, 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine, Smoothness & Soft Feel, Color Caring, EverPure, 5.1 Fl Oz
10K
▼ 66.7%vs. prior month
$99.7K
latest month
12-month trend
B07P7L1HFN
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$97.1K
latest month
12-month trend
B0DQXSGCLW
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, Purple
10K
▲ 0.0%vs. prior month
$238.9K
latest month
12-month trend
B0G26HTDHK
Kitsch Moisturizing Coconut Oil Hair Mask for Damaged Hair – 10 oz | Deep Conditioner for Women – Curly Hair Products Friendly – Frizz-Reducing Hair Care for Curly, Coily & All Hair Types
10K
▲ 42.9%vs. prior month
$143.3K
latest month
12-month trend
B00FZSB0Y2
Matrix So Silver Purple Shampoo – For Blonde & Grey Hair
7K
▼ 30.0%vs. prior month
$154K
latest month
12-month trend
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Best Purple Hair Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing purple hair mask brand in July 2026, moving 45,000 units across 4 ASINs for 52.3% of Top 10 volume. MAREE follows with 10,000 units (11.6%), ahead of Kitsch on 10,000 units (11.6%).
With 7 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $24.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
4 ASINs in Top 10
52.3%
Units
45K
Revenue
$445.4K
Avg. price
$9.97
B09HN5ZF8C
$9.97·★4.6·8K revsL'Oreal Paris EverPure Moisture 21-in-1 Leave In Conditioner, Multi-Benefit Heat Protectant Spray for Hair Up to 450°F, Detangling Frizz Control for Color Treated, Dry, or Damaged Hair, 6.7 Fl Oz
Units sold20KB0DKG9CMH8
$9.97·★4.3·5.3K revsL'Oreal Paris Sulfate Free Glossing Lamination Hair Mask, 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine, Smoothness & Soft Feel, Color Caring, EverPure, 5.1 Fl Oz
Units sold10KB07P7L1HFN
$9.97·★4.5·29.2K revsL’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Units sold10KB07P6FXF4N
$9.97·★4.5·9.8K revsL’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Units sold5K
MAREE
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$238.9K
Avg. price
$24.95
B0DQXSGCLW
$24.95·★4.3·11.8K revsMAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, Purple
Units sold10K
Kitsch
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$143.3K
Avg. price
$15.99
B0G26HTDHK
$15.99·★4.6·1K revsKitsch Moisturizing Coconut Oil Hair Mask for Damaged Hair – 10 oz | Deep Conditioner for Women – Curly Hair Products Friendly – Frizz-Reducing Hair Care for Curly, Coily & All Hair Types
Units sold10K
Trending Purple Hair Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GHNJ3P7C leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B07JP7HVHN close behind at ▲ 150.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GHNJ3P7C
MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry, Curly, Blonde, Orange, Brassy, Bleached - Mascarilla para el Cabello
Price
$24.95
Rating
4.1
Reviews
363
Latest month sales
B07JP7HVHN
Fanola No Yellow Hair Mask With Purple Violet Pigments To Eliminate Unwanted Yellow Tones & Brassiness In Platinum, Light Blonde, Gray, Bleached, or Highlighted Hair - 3.38oz
Price
$6.31
Rating
4.2
Reviews
895
Latest month sales
B0GKQDP2QQ
John Frieda Violet Crush Purple Shampoo & Conditioner Set, 2 Pack | Tones Blonde, Bleached, Platinum Hair, Neutralizes Yellow, 2-Piece Bundle, Highlighted & Color-Treated Safe
Unlock to view ASIN details and product titles
Price
$18.32
Rating
4.6
Reviews
1.9K
Latest month sales
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