Purple Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purple Conditioner sales on Amazon US totaled 131,600 units in July 2026 (▼ 32.4% vs. the prior month), generating an estimated $3,152,658 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.6% of unit volume and 62.9% of revenue, while a typical listing is priced at $21.60. The keyword itself pulled 24,424 Amazon queries over the same period (▲ 5.4% MoM).
Zooming out to the 12-month window ending July 2026, the purple conditioner Top 50 moved 1,430,550 units and $34,271,355 in cumulative sales — an average of 119,213 units and $2,855,946 per month. Monthly throughput topped out at 194,800 units in June 2026 and dipped to 71,700 in May 2026, leaving the latest reading 20.5% higher than August 2025.
Purple Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
131.6K
▼ 32.4% MoM
Monthly Revenue 2026/07
$3.2M
▼ 39.2% MoM
Top 10 Market Share 2026/07
61.6%
Purple Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purple conditioner listing on Amazon US in July 2026 is ASIN B0891BBRHW (Brand: Pureology), which sold 20,000 units at $38.00 apiece — equal to 15.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 81,000 units and $1,981,700 in July 2026 — 61.6% of unit volume and 62.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purple Conditioner' on Amazon
July 2026
Is 61.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0891BBRHW
Pureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
20K
▼ 60.0%vs. prior month
$760K
latest month
12-month trend
B0BCR3DNM5
L'Oreal Paris Elvive Hyaluron Plump Hydrating Conditioner for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz
10K
▲ 0.0%vs. prior month
$55.6K
latest month
12-month trend
B0DQXSGCLW
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, Purple
10K
▲ 0.0%vs. prior month
$238.9K
latest month
12-month trend
B00ILBUG40
Biolage Color Last Conditioner – For Color-Treated Hair | Vegan, paraben-free, protects depth, hydrates, repairs damage, adds shine and vibrancy
10K
▼ 66.7%vs. prior month
$391.9K
latest month
12-month trend
B0842YD1CX
L'Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
8K
▼ 20.0%vs. prior month
$154.8K
latest month
12-month trend
B09MZX876X
Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair, Anti-Brassiness, Moisturizing, Color-Safe, Silver & Glowing, Corrects Yellow Tones, 12.8 Fl Oz Each, 2 Pack
6K
▼ 40.0%vs. prior month
$119.9K
latest month
12-month trend
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Best Purple Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing purple conditioner brand in July 2026, moving 28,000 units across 4 ASINs for 34.6% of Top 10 volume. Pureology follows with 20,000 units (24.7%), ahead of MAREE on 14,000 units (17.3%).
With 6 brands splitting the Top 10 and 76.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.24 to $38.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
4 ASINs in Top 10
34.6%
Units
28K
Revenue
$307K
Avg. price
$11.24
B0BCR3DNM5
$5.57·★4.6·6.7K revsL'Oreal Paris Elvive Hyaluron Plump Hydrating Conditioner for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz
Units sold10KB0842YD1CX
$19.94·★4.5·33.5K revsL'Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
Units sold8KB07P6FXF4N
$9.97·★4.5·9.8K revsL’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Units sold5KB0BCH2XZJK
$9.47·★4.7·2K revsL'Oreal Paris Elvive Hyaluron Plump Hydrating Conditioner for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 26.5 Fl Oz
Units sold5K
Pureology
1 ASIN in Top 10
24.7%
Units
20K
Revenue
$760K
Avg. price
$38.00
B0891BBRHW
$38.00·★4.6·18.8K revsPureology Hydrate Conditioner – Moisturizes Dry & Color-Treated Hair
Units sold20K
MAREE
2 ASINs in Top 10
17.3%
Units
14K
Revenue
$329.7K
Avg. price
$24.95
B0DQXSGCLW
$24.95·★4.3·11.8K revsMAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, Purple
Units sold10KB0GHNJ3P7C
$24.95·★4.1·363 revsMAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry, Curly, Blonde, Orange, Brassy, Bleached - Mascarilla para el Cabello
Units sold4K
Trending Purple Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GHNJ3P7C booked 4K units at $24.95, with ▲ 300.0% MoM change. On the growth side, B071JYWMXX leads positive momentum with ▲ 66.7% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GHNJ3P7C
MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry, Curly, Blonde, Orange, Brassy, Bleached - Mascarilla para el Cabello
Price
$24.95
Rating
4.1
Reviews
363
Latest month sales
B079RCD6J5
Nexxus KERAPHIX™ Conditioner for Damaged Hair Repair 33.8 oz | Visibly repairs damaged hair, Anti-breakage, Smooths hair, for color treated hair, for dry hair
Price
$23.39
Rating
4.5
Reviews
9.9K
Latest month sales
B071JYWMXX
Fanola No Yellow Mask_1096385, 1000 milliliters | Acidic pH Deep Conditioner for Blonde, Bleached & Grey Strands, Anti Brassy Tones, Color-Safe & Extending, Nourishes & Shines
Unlock to view ASIN details and product titles
Price
$20.15
Rating
4.5
Reviews
6.2K
Latest month sales
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