Pure Leaf Tea Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pure Leaf Tea sales on Amazon US totaled 261,800 units in July 2026 (▼ 2.5% vs. the prior month), generating an estimated $3,641,882 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.8% of unit volume and 40.3% of revenue, while a typical listing is priced at $14.35. The keyword itself pulled 17,865 Amazon queries over the same period (▲ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the pure leaf tea Top 50 moved 2,830,200 units and $39,016,501 in cumulative sales — an average of 235,850 units and $3,251,375 per month. Monthly throughput topped out at 268,600 units in June 2026 and dipped to 155,000 in May 2026, leaving the latest reading 10.3% higher than August 2025.
Pure Leaf Tea Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
261.8K
▼ 2.5% MoM
Monthly Revenue 2026/07
$3.6M
▼ 6.0% MoM
Top 10 Market Share 2026/07
42.8%
Pure Leaf Tea Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pure leaf tea listing on Amazon US in July 2026 is ASIN B01L2GW7SI (Brand: Naoki Matcha), which sold 20,000 units at $24.99 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 112,000 units and $1,467,400 in July 2026 — 42.8% of unit volume and 40.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pure Leaf Tea' on Amazon
July 2026
Is 42.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01L2GW7SI
Naoki Matcha Superior Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
20K
▲ 0.0%vs. prior month
$499.8K
latest month
12-month trend
B0012V2NUG
Brisk Lemon Iced Tea, 12 Fl Oz Cans (Pack of 12)
20K
▲ 100.0%vs. prior month
$119.4K
latest month
12-month trend
B004P3B1QA
Arizona Green Tea with Ginseng and Honey - 16 Fl Oz (12 Pack)
10K
▲ 0.0%vs. prior month
$66.2K
latest month
12-month trend
B00T5JPFWA
Gold Peak Tea, Sweet Tea, 16.9 fl oz, 6 Pack | Real brewed tea with 44 mg of caffeine per bottle
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
B015Z6WJDY
Pure Leaf Iced Tea, Unsweetened Real Brewed Tea, Zero Sugar & Zero Calories, 18.5 Fl Oz (Pack of 12)
10K
▲ 0.0%vs. prior month
$249.4K
latest month
12-month trend
B01AT3DRU2
Pure Leaf Iced Tea, Unsweetened Green Tea, 18.5 fl Oz Bottles (Pack of 12)
9K
▼ 10.0%vs. prior month
$182.3K
latest month
12-month trend
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Best Pure Leaf Tea Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gold Peak is the best-performing pure leaf tea brand in July 2026, moving 27,000 units across 3 ASINs for 24.1% of Top 10 volume. Naoki Matcha follows with 20,000 units (17.9%), ahead of Lipton on 20,000 units (17.9%).
Volume is spread across 7 brands, with the top three holding 59.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.40 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gold Peak
3 ASINs in Top 10
24.1%
Units
27K
Revenue
$154.5K
Avg. price
$6.40
B00T5JPFWA
$8.22·★4.7·4.5K revsGold Peak Tea, Sweet Tea, 16.9 fl oz, 6 Pack | Real brewed tea with 44 mg of caffeine per bottle
Units sold10KB00T4E17IW
$7.99·★4.7·2.4K revsGold Peak Tea, Unsweet Tea, 16.9 fl oz, 6 Pack | Zero sugar, zero calories, real brewed tea
Units sold9KB078TT75YR
$3.00·★4.8·3K revsGold Peak Sweet Tea, 52 fl oz
Units sold8K
Naoki Matcha
1 ASIN in Top 10
17.9%
Units
20K
Revenue
$499.8K
Avg. price
$24.99
B01L2GW7SI
$24.99·★4.5·7.2K revsNaoki Matcha Superior Blend Matcha, 40g/1.4oz | Authentic Japanese Ceremonial Grade First Harvest Matcha Green Tea Powder from Uji, Kyoto, Japan
Units sold20K
Lipton
1 ASIN in Top 10
17.9%
Units
20K
Revenue
$119.4K
Avg. price
$7.97
B0012V2NUG
$7.97·★4.7·6.6K revsBrisk Lemon Iced Tea, 12 Fl Oz Cans (Pack of 12)
Units sold20K
Trending Pure Leaf Tea Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00T4E17IW booked 9K units at $7.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00T4E17IW
Gold Peak Tea, Unsweet Tea, 16.9 fl oz, 6 Pack | Zero sugar, zero calories, real brewed tea
Price
$7.99
Rating
4.7
Reviews
2.4K
Latest month sales
B000XEV9YE
Yorkshire Tea Gold, Black Tea Bags, 160ct (Pack of 1)
Price
$14.17
Rating
4.8
Reviews
13.4K
Latest month sales
B078TT75YR
Gold Peak Sweet Tea, 52 fl oz
Unlock to view ASIN details and product titles
Price
$3.00
Rating
4.8
Reviews
3K
Latest month sales
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