Pup Gum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pup Gum sales on Amazon US totaled 420,000 units in July 2026 (▼ 11.4% vs. the prior month), generating an estimated $9,054,340 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 33.3% of unit volume and 31.2% of revenue, while a typical listing is priced at $22.24. The keyword itself pulled 28,766 Amazon queries over the same period (▲ 14.1% MoM).
Zooming out to the 12-month window ending July 2026, the pup gum Top 50 moved 4,781,600 units and $102,228,174 in cumulative sales — an average of 398,467 units and $8,519,015 per month. Monthly throughput topped out at 474,000 units in June 2026 and dipped to 269,000 in May 2026, leaving the latest reading 21.4% higher than August 2025.
Pup Gum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
420K
▼ 11.4% MoM
Monthly Revenue 2026/07
$9.1M
▼ 13.6% MoM
Top 10 Market Share 2026/07
33.3%
Pup Gum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pup gum listing on Amazon US in July 2026 is ASIN B00CU2CMOI (Brand: Pedigree), which sold 30,000 units at $23.98 apiece — equal to 7.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $2,825,800 in July 2026 — 33.3% of unit volume and 31.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pup Gum' on Amazon
July 2026
Is 33.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00CU2CMOI
Pedigree Dentastix Large Breed Dental Dog Treats, Variety, 51 Count | Original, Beef & Fresh Flavors, triple action dental care, reduces tartar, cleans teeth, freshens breath, for dogs 40+ lbs
30K
▲ 0.0%vs. prior month
$719.4K
latest month
12-month trend
B0186R3OUG
Dentalife Purina Daily Dental Chews for Large Dogs, 18 ct Pouch | Chewy, ridged texture in a tasty chicken flavor, helps reduce tartar buildup and help freshen breath
20K
▲ 0.0%vs. prior month
$131.6K
latest month
12-month trend
B07BVLGZW6
Good 'n' Fun Wings Long-Lasting Dog Treat Made With Real Protein, 12 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
20K
▲ 0.0%vs. prior month
$191K
latest month
12-month trend
B006W6YHRS
Greenies Petite Natural Dental Dog Treats, Original Flavor, 60 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 15-25 lbs, original chicken flavor
10K
▼ 66.7%vs. prior month
$304.3K
latest month
12-month trend
B08GV5HRQT
Shameless Pets Blueberry & Mint Dental Chews for Dogs, 8 Chews
10K
▼ 50.0%vs. prior month
$86.8K
latest month
12-month trend
B00X6THK82
N-Bone Puppy Teething Rings, Chicken Flavor, Natural Puppy Teething Chews & Chew Treats, Helps Soothe Teething Gums, Calcium Enriched, 6 Rings
10K
▲ 0.0%vs. prior month
$85K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pup Gum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pedigree is the best-performing pup gum brand in July 2026, moving 30,000 units across 1 ASIN for 21.4% of Top 10 volume. Dentalife follows with 20,000 units (14.3%), ahead of GOOD 'N' FUN on 20,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.94 to $23.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pedigree
1 ASIN in Top 10
21.4%
Units
30K
Revenue
$719.4K
Avg. price
$23.98
B00CU2CMOI
$23.98·★4.8·22.2K revsPedigree Dentastix Large Breed Dental Dog Treats, Variety, 51 Count | Original, Beef & Fresh Flavors, triple action dental care, reduces tartar, cleans teeth, freshens breath, for dogs 40+ lbs
Units sold30K
Dentalife
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$131.6K
Avg. price
$7.94
B0186R3OUG
$7.94·★4.7·13.3K revsDentalife Purina Daily Dental Chews for Large Dogs, 18 ct Pouch | Chewy, ridged texture in a tasty chicken flavor, helps reduce tartar buildup and help freshen breath
Units sold20K
GOOD 'N' FUN
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$191K
Avg. price
$11.48
B07BVLGZW6
$11.48·★4.7·20K revsGood 'n' Fun Wings Long-Lasting Dog Treat Made With Real Protein, 12 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
Units sold20K
Trending Pup Gum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01F71E246 booked 10K units at $11.86, with ▲ 11.1% MoM change. On the growth side, B007CRC41C leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01F71E246
Whimzees Wellness Brushzees Natural Dog Dental Treat, VOHC Accepted Chews, Freshens Breath, Extra-Small Size, 12.7 oz Bag, 48 Count
Price
$11.86
Rating
4.6
Reviews
7.6K
Latest month sales
B07GC96344
OraVet Dental Hygiene Chews for Dogs | VOHC-accepted dual-action chew reduces plaque & tartar, freshens breath barrier vet-recommended purple pack
Price
$47.49
Rating
4.6
Reviews
6.8K
Latest month sales
B007CRC41C
Good 'n' Fun Kabobs Long-Lasting Dog Treat Made With Real Protein, 4 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
Unlock to view ASIN details and product titles
Price
$4.48
Rating
4.7
Reviews
59.6K
Latest month sales
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