Bully Sticks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bully Sticks sales on Amazon US totaled 251,600 units in July 2026 (▼ 3.8% vs. the prior month), generating an estimated $5,213,949 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.7% of unit volume and 57.4% of revenue, while a typical listing is priced at $28.99. The keyword itself pulled 123,768 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the bully sticks Top 50 moved 2,779,000 units and $59,634,084 in cumulative sales — an average of 231,583 units and $4,969,507 per month. Monthly throughput topped out at 268,250 units in October 2025 and dipped to 145,200 in May 2026, leaving the latest reading 18.9% higher than August 2025.
Bully Sticks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
251.6K
▼ 3.8% MoM
Monthly Revenue 2026/07
$5.2M
▼ 7.3% MoM
Top 10 Market Share 2026/07
70.7%
Bully Sticks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bully sticks listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $11.98 apiece — equal to 23.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 178,000 units and $2,994,510 in July 2026 — 70.7% of unit volume and 57.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bully Sticks' on Amazon
July 2026
Is 70.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B07BVL8TQF
GOOD 'N' FUN Kabobs Long-Lasting Dog Treat Made With Real Protein, 24 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
30K
▲ 0.0%vs. prior month
$535.2K
latest month
12-month trend
B0718YFR4K
DreamBone Twist Sticks Rawhide-Free Dog Treats With Real Protein, 50 Count | Daily Chew, Digests Safely and Completely, Made With Real Chicken and Veggies, For Adult Dogs
20K
▼ 33.3%vs. prior month
$208.2K
latest month
12-month trend
B07JDYXQ87
EcoKind Yak Cheese Himalayan Dog Chews, Yak Chews for Large Dogs, 4-5 Bones | 1 Lb, Long Lasting for Aggressive Chewers, Only 3 Ingredient Natural High Protein Dental Dog Treats, No Additives or Lactose
10K
▲ 0.0%vs. prior month
$269.5K
latest month
12-month trend
B08WRXCTGW
Mighty Paw Yak Chews, Long Lasting Hard Chew for Large Dogs, 4 Pack | Milk, Salt & Lime Juice, Grain-Free, Lactose-Free, Odor-Free, 68g Protein Per Stick, Aggressive Chewers, Puppy Teething
10K
▲ 0.0%vs. prior month
$269.9K
latest month
12-month trend
B09C2KBD12
Mighty Paw 12" Bully Sticks for Dogs - Large, Medium and Small Breeds Chew | Single Ingredient, Grass-Fed, Lower Odor, 5 Pack, High Protein, Boredom Buster, All-Natural Sticks
10K
▲ 0.0%vs. prior month
$297.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bully Sticks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pur Luv is the best-performing bully sticks brand in July 2026, moving 60,000 units across 1 ASIN for 33.7% of Top 10 volume. GOOD 'N' FUN follows with 30,000 units (16.9%), ahead of DreamBone on 20,000 units (11.2%).
With 8 brands splitting the Top 10 and 61.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.49 to $17.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pur Luv
1 ASIN in Top 10
33.7%
Units
60K
Revenue
$718.8K
Avg. price
$11.98
B08P2D95G8
$11.98·★4.6·13.5K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
Units sold60K
GOOD 'N' FUN
1 ASIN in Top 10
16.9%
Units
30K
Revenue
$535.2K
Avg. price
$17.84
B07BVL8TQF
$17.84·★4.7·59.6K revsGOOD 'N' FUN Kabobs Long-Lasting Dog Treat Made With Real Protein, 24 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
Units sold30K
DreamBone
1 ASIN in Top 10
11.2%
Units
20K
Revenue
$208.2K
Avg. price
$10.49
B0718YFR4K
$10.49·★4.6·33.2K revsDreamBone Twist Sticks Rawhide-Free Dog Treats With Real Protein, 50 Count | Daily Chew, Digests Safely and Completely, Made With Real Chicken and Veggies, For Adult Dogs
Units sold20K
Trending Bully Sticks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B084P1LLZH leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0B6QG95G1 close behind at ▲ 28.6% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B084P1LLZH
Nature Gnaws Bully Sticks 6" Long Lasting Rawhide Free Dog Chews, 8 oz
Price
$24.99
Rating
4.3
Reviews
2.4K
Latest month sales
B0B6QG95G1
Best Bully Sticks Thick Bully Sticks Dog Chews, 6", 5 Count | 100% grass-fed beef, single ingredient natural dog chews, easily digestible, long lasting, rawhide-free, grain-free
Price
$24.99
Rating
4.3
Reviews
5.6K
Latest month sales
B088DR9RGW
Pupford Bully Sticks for Dogs & Puppies, Teething Chew Toy (6", 10 Count) | Smoked for better smell, Long-lasting mental enrichment, 1 ingredient, Made in the USA, Redirect biting, Small & medium dogs
Unlock to view ASIN details and product titles
Price
$38.99
Rating
4.4
Reviews
897
Latest month sales
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