Pumpkin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pumpkin sales on Amazon US totaled 252,900 units in July 2026 (▲ 2.2% vs. the prior month), generating an estimated $3,181,590 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.6% of unit volume and 49.7% of revenue, while a typical listing is priced at $13.53. The keyword itself pulled 46,333 Amazon queries over the same period (▲ 51.7% MoM).
Zooming out to the 12-month window ending July 2026, the pumpkin Top 50 moved 2,877,250 units and $34,498,911 in cumulative sales — an average of 239,771 units and $2,874,909 per month. Monthly throughput topped out at 333,000 units in November 2025 and dipped to 142,750 in May 2026, leaving the latest reading 12.1% higher than August 2025.
Pumpkin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
252.9K
▲ 2.2% MoM
Monthly Revenue 2026/07
$3.2M
▼ 2.6% MoM
Top 10 Market Share 2026/07
54.6%
Pumpkin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pumpkin listing on Amazon US in July 2026 is ASIN B07GL6JLZY (Brand: 365 by Whole Foods Market), which sold 30,000 units at $4.49 apiece — equal to 11.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 138,000 units and $1,581,710 in July 2026 — 54.6% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pumpkin' on Amazon
July 2026
Is 54.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07GL6JLZY
365 by Whole Foods Market Organic Pumpkin Seeds, 8 Ounce
30K
▲ 0.0%vs. prior month
$133.8K
latest month
12-month trend
B008XS1WN0
Go Raw Organic Sprouted Pumpkin Seeds - Sea Salted Pepita Snack | Keto, Non-GMO, Vegan, Gluten-Free, Kosher, Paleo, Protein-Packed Superfood, Healthy Vegan Snack for Adults and Kids, 14oz Bag
20K
▲ 0.0%vs. prior month
$269K
latest month
12-month trend
B01BHF3KRG
Micro Ingredients Pumpkin Seed Oil with Saw Palmetto, 300 Softgels | Cold Pressed, Pure Virgin Oil with Essential Fatty Acids & Phytosterols. For Men & Women. Non-GMO, Gluten Free.
20K
▲ 0.0%vs. prior month
$590.8K
latest month
12-month trend
B001395NZ4
NOW Foods, Pumpkin Seeds, Raw and Unsalted, Essential Fatty Acids, Rich in Iron, Excellent Source of Protein, Certified Non-GMO, 1-Pound (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$92.5K
latest month
12-month trend
B001E0L6Z8
Fruitables Pumpkin Digestive Supplement, Fiber Supplement for Dogs, 15oz | Pumpkin Puree for Dogs, Dog Food Topper, Pumpkin Food Topper, Digestive Health, Fiber Supplement, Superfoods, Pet Nutrition
10K
▲ 25.0%vs. prior month
$39.7K
latest month
12-month trend
B002QY3U5A
Organic Butternut Squash, 1 Each
10K
▲ 11.1%vs. prior month
$50K
latest month
12-month trend
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Best Pumpkin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing pumpkin brand in July 2026, moving 40,000 units across 2 ASINs for 29.0% of Top 10 volume. go Raw follows with 20,000 units (14.5%), ahead of Micro Ingredients on 20,000 units (14.5%).
Volume is spread across 9 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.24 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
2 ASINs in Top 10
29.0%
Units
40K
Revenue
$154K
Avg. price
$3.24
B07GL6JLZY
$4.49·★4.7·11.9K revs365 by Whole Foods Market Organic Pumpkin Seeds, 8 Ounce
Units sold30KB074VCN7HW
$1.99·★4.8·6.9K revs365 by Whole Foods Market, Pumpkin Puree, 15 Ounce
Units sold10K
go Raw
1 ASIN in Top 10
14.5%
Units
20K
Revenue
$269K
Avg. price
$14.47
B008XS1WN0
$14.47·★4.8·6.5K revsGo Raw Organic Sprouted Pumpkin Seeds - Sea Salted Pepita Snack | Keto, Non-GMO, Vegan, Gluten-Free, Kosher, Paleo, Protein-Packed Superfood, Healthy Vegan Snack for Adults and Kids, 14oz Bag
Units sold20K
Micro Ingredients
1 ASIN in Top 10
14.5%
Units
20K
Revenue
$590.8K
Avg. price
$34.95
B01BHF3KRG
$34.95·★4.5·5.9K revsMicro Ingredients Pumpkin Seed Oil with Saw Palmetto, 300 Softgels | Cold Pressed, Pure Virgin Oil with Essential Fatty Acids & Phytosterols. For Men & Women. Non-GMO, Gluten Free.
Units sold20K
Trending Pumpkin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B001E0L6Z8 booked 10K units at $3.89, with ▲ 25.0% MoM change. On the growth side, B009HRQ0T2 leads positive momentum with ▲ 1900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001E0L6Z8
Fruitables Pumpkin Digestive Supplement, Fiber Supplement for Dogs, 15oz | Pumpkin Puree for Dogs, Dog Food Topper, Pumpkin Food Topper, Digestive Health, Fiber Supplement, Superfoods, Pet Nutrition
Price
$3.89
Rating
4.5
Reviews
4.2K
Latest month sales
B074VCN7HW
365 by Whole Foods Market, Pumpkin Puree, 15 Ounce
Price
$1.99
Rating
4.8
Reviews
6.9K
Latest month sales
B009HRQ0T2
Torani Puremade Sauce, Pumpkin Pie, Squeeze Bottle, 16.5 Ounces
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.5
Reviews
7.1K
Latest month sales
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