All Purpose Flour Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
All Purpose Flour sales on Amazon US totaled 206,800 units in July 2026 (▲ 2.1% vs. the prior month), generating an estimated $1,637,317 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.6% of unit volume and 41.2% of revenue, while a typical listing is priced at $11.18. The keyword itself pulled 52,596 Amazon queries over the same period (▲ 18.9% MoM).
Zooming out to the 12-month window ending July 2026, the all purpose flour Top 50 moved 2,510,250 units and $21,283,499 in cumulative sales — an average of 209,188 units and $1,773,625 per month. Monthly throughput topped out at 281,550 units in November 2025 and dipped to 130,800 in May 2026, leaving the latest reading 30.6% higher than August 2025.
All Purpose Flour Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
206.8K
▲ 2.1% MoM
Monthly Revenue 2026/07
$1.6M
▼ 4.3% MoM
Top 10 Market Share 2026/07
55.6%
All Purpose Flour Market Share & Sales Concentration on Amazon US — July 2026
The most-sold all purpose flour listing on Amazon US in July 2026 is ASIN B00P6ERTS6 (Brand: King Arthur), which sold 30,000 units at $7.16 apiece — equal to 14.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 115,000 units and $674,060 in July 2026 — 55.6% of unit volume and 41.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'All Purpose Flour' on Amazon
July 2026
Is 55.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00P6ERTS6
King Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
30K
▲ 0.0%vs. prior month
$230.1K
latest month
12-month trend
B01JJ9H1Q8
King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
10K
▲ 0.0%vs. prior month
$81.7K
latest month
12-month trend
B074JD6HHH
365 by Whole Foods Market, All Purpose Flour, 80 Ounce
10K
▲ 0.0%vs. prior month
$34.9K
latest month
12-month trend
B07Z78Q8TB
Amazon Grocery, All Purpose Flour, 2 Lb
10K
▲ 0.0%vs. prior month
$12.2K
latest month
12-month trend
B07Z7DY1N8
Amazon Grocery, All Purpose Flour, 5 Lb
10K
▲ 42.9%vs. prior month
$26.1K
latest month
12-month trend
B08HZJ798S
King Arthur 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat, 3 lb Bag
10K
▲ 0.0%vs. prior month
$62.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best All Purpose Flour Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
King Arthur is the best-performing all purpose flour brand in July 2026, moving 67,000 units across 5 ASINs for 58.3% of Top 10 volume. Amazon Grocery follows with 30,000 units (26.1%), ahead of 365 by Whole Foods Market on 18,000 units (15.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.26 to $8.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
King Arthur
5 ASINs in Top 10
58.3%
Units
67K
Revenue
$522.5K
Avg. price
$8.00
B00P6ERTS6
$7.16·★4.7·7.9K revsKing Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
Units sold30KB01JJ9H1Q8
$7.62·★4.7·22.6K revsKing Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
Units sold10KB08HZJ798S
$6.12·★4.8·8.5K revsKing Arthur 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat, 3 lb Bag
Units sold10KB08HZJJ61J
$8.79·★4.8·8.4K revsKing Arthur Organic Medium Rye Flour - 3 lbs for Complex Flavorful Breads & Baked Goods - 100% US Grown & Milled - Non-GMO Project Verified - Robust Flavor for Rye Bread, Cookies & More
Units sold9KB0C4QGSRSF
$10.33·★4.7·2.8K revsKing Arthur Gluten-Free Bread Flour, 1:1 Replacement for Yeasted Recipes, 2 lb (Pack of 1) - Premium GF Flour for Artisan Boules, Bagels, Cinnamon Rolls & Burger Buns - Sorghum & Xanthan Gum
Units sold8K
Amazon Grocery
3 ASINs in Top 10
26.1%
Units
30K
Revenue
$67.7K
Avg. price
$2.26
B07Z78Q8TB
$1.30·★4.7·8K revsAmazon Grocery, All Purpose Flour, 2 Lb
Units sold10KB07Z7DY1N8
$2.77·★4.7·8K revsAmazon Grocery, All Purpose Flour, 5 Lb
Units sold10KB0BJ15HGYR
$2.72·★4.6·3.1K revsAmazon Grocery, Enriched Bread Flour, Unbleached, 5 Lb
Units sold10K
365 by Whole Foods Market
2 ASINs in Top 10
15.7%
Units
18K
Revenue
$83.9K
Avg. price
$4.64
B074JD6HHH
$3.49·★4.7·8.5K revs365 by Whole Foods Market, All Purpose Flour, 80 Ounce
Units sold10KB074VD2ZJH
$5.79·★4.7·5.3K revs365 by Whole Foods Market, Organic All Purpose Flour, 80 Ounce
Units sold8K
Trending All Purpose Flour Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BJ15HGYR booked 10K units at $2.72, with ▲ 66.7% MoM change. On the growth side, B07Z7C6FVK leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B079HXW65C close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BJ15HGYR
Amazon Grocery, Enriched Bread Flour, Unbleached, 5 Lb
Price
$2.72
Rating
4.6
Reviews
3.1K
Latest month sales
B07Z7C6FVK
Amazon Grocery, Self Rising Flour, 5 lb (Previously Amazon Fresh, Packaging May Vary)
Price
$2.63
Rating
4.5
Reviews
2.7K
Latest month sales
B079HXW65C
King Arthur 100% Organic All-Purpose Flour, Unbleached, 2 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
Unlock to view ASIN details and product titles
Price
$10.95
Rating
4.4
Reviews
1.1K
Latest month sales
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