Pumpkin Puree Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Amazon Grocery is the best-performing pumpkin puree brand in July 2026, moving 115,000 units across 3 ASINs for 72.8% of Top 10 volume. 365 by Whole Foods Market follows with 18,000 units (11.4%), ahead of Fruitables on 10,000 units (6.3%).

With 6 brands splitting the Top 10 and 90.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.64 to $3.89, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07L5JDCFW booked 5K units at $3.95, with ▲ 400.0% MoM change. On the growth side, B009HRQ0T2 leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0F49RQ55D close behind at ▲ 200.0% MoM on 600 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.