Protein Pancakes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protein Pancakes sales on Amazon US totaled 188,700 units in July 2026 (▲ 0.3% vs. the prior month), generating an estimated $1,414,991 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.6% of unit volume and 40.6% of revenue, while a typical listing is priced at $9.30. The keyword itself pulled 20,933 Amazon queries over the same period (▲ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the protein pancakes Top 50 moved 2,156,850 units and $15,677,831 in cumulative sales — an average of 179,738 units and $1,306,486 per month. Monthly throughput topped out at 198,000 units in January 2026 and dipped to 122,200 in May 2026, leaving the latest reading 6.6% higher than August 2025.
Protein Pancakes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
188.7K
▲ 0.3% MoM
Monthly Revenue 2026/07
$1.4M
▲ 0.7% MoM
Top 10 Market Share 2026/07
46.6%
Protein Pancakes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protein pancakes listing on Amazon US in July 2026 is ASIN B01GCNV0FW (Brand: Mrs. Butterworth's), which sold 10,000 units at $2.96 apiece — equal to 5.3% of every unit tracked in this report.
The Top 10 ASINs account for 88,000 units and $573,950 in July 2026 — 46.6% of unit volume and 40.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protein Pancakes' on Amazon
July 2026
Is 46.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01GCNV0FW
Mrs. Butterworth's Complete Buttermilk Pancake and Waffle Mix, 32 oz | Complete Buttermilk Pancake And Waffle Mix; great for pancakes & waffles; also perfect for weekend brunch & baking
10K
▲ 0.0%vs. prior month
$29.6K
latest month
12-month trend
B07WD9MY9W
Kodiak Cakes Power Waffles, Buttermilk & Vanilla 13.4oz (Frozen)
10K
▲ 0.0%vs. prior month
$49.9K
latest month
12-month trend
B07YHG2VXB
365 By Whole Foods Market, Protein Waffles, Buttermilk, 6 Count, 8 Ounce
10K
▲ 0.0%vs. prior month
$36.9K
latest month
12-month trend
B0BYJZMB5K
Jimmy Dean Maple Griddle Cake Sandwiches, 18.8 Oz | 13g protein per serving; microwave ready; great for sandwiches & wraps
10K
▲ 11.1%vs. prior month
$66.3K
latest month
12-month trend
B0CJG53Z1M
365 By Whole Foods Market, Family Pack Pancake Bites, 21.6 Ounce
9K
▲ 12.5%vs. prior month
$55.8K
latest month
12-month trend
B01J5J2RPW
De Wafelbakkers Pancake, Buttermilk, 24 Oz
9K
▲ 0.0%vs. prior month
$42.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Protein Pancakes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing protein pancakes brand in July 2026, moving 19,000 units across 2 ASINs for 21.6% of Top 10 volume. King Arthur follows with 16,000 units (18.2%), ahead of Mrs. Butterworth's on 10,000 units (11.4%).
Volume is spread across 8 brands, with the top three holding 51.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.96 to $4.57, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
2 ASINs in Top 10
21.6%
Units
19K
Revenue
$92.7K
Avg. price
$4.16
B07YHG2VXB
$3.07·★4.4·2.6K revs365 By Whole Foods Market, Protein Waffles, Buttermilk, 6 Count, 8 Ounce
Units sold10KB0CJG53Z1M
$5.24·★4.6·266 revs365 By Whole Foods Market, Family Pack Pancake Bites, 21.6 Ounce
Units sold9K
King Arthur
2 ASINs in Top 10
18.2%
Units
16K
Revenue
$79.1K
Avg. price
$4.57
B00OZENKPO
$5.15·★4.7·7.1K revsKing Arthur Gluten-Free Pancake Mix, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 15 Oz
Units sold8KB094R5MS6W
$3.99·★4.5·2.2K revsKing Arthur Buttermilk Pancake Mix Just Add Water, Sourced Non-GMO, Certified Kosher, 16 Oz
Units sold8K
Mrs. Butterworth's
1 ASIN in Top 10
11.4%
Units
10K
Revenue
$29.6K
Avg. price
$2.96
B01GCNV0FW
$2.96·★4.7·7.7K revsMrs. Butterworth's Complete Buttermilk Pancake and Waffle Mix, 32 oz | Complete Buttermilk Pancake And Waffle Mix; great for pancakes & waffles; also perfect for weekend brunch & baking
Units sold10K
Trending Protein Pancakes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CV4DFK75 booked 6K units at $26.99, with ▲ 50.0% MoM change. On the growth side, B00CHU2QG2 leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B091F1RK77 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CV4DFK75
Legendary Foods Frosted Cinnamon Protein Pastry, 22g Protein, 8 Count | Protein Pastry, Keto Snack, Frosted Breakfast Tart, High Protein Keto Treats, Healthy Snacks for Adults & Kids
Price
$26.99
Rating
4.2
Reviews
973
Latest month sales
B00CHU2QG2
Jimmy Dean Pancakes and Sausage on a Stick Frozen Breakfast, 12 Count | 6g protein per serving; fully cooked; ready in minutes; microwave ready; perfect for breakfast on the go
Price
$11.99
Rating
4.7
Reviews
11.1K
Latest month sales
B091F1RK77
Eggo Buttermilk Pancakes, Breakfast Food, Frozen Breakfast, 12 Pancakes (Frozen)
Unlock to view ASIN details and product titles
Price
$2.99
Rating
4.6
Reviews
744
Latest month sales
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