Coconut Oil For Skin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Coconut Oil For Skin sales on Amazon US totaled 232,700 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $2,549,381 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.2% of unit volume and 48.3% of revenue, while a typical listing is priced at $13.36. The keyword itself pulled 39,710 Amazon queries over the same period (▲ 4.7% MoM).

Zooming out to the 12-month window ending July 2026, the coconut oil for skin Top 50 moved 3,025,750 units and $33,393,481 in cumulative sales — an average of 252,146 units and $2,782,790 per month. Monthly throughput topped out at 294,400 units in February 2026 and dipped to 149,600 in May 2026, leaving the latest reading 12.8% lower than August 2025.

3MTotal units sold · Last 12 months
$33.4MTotal revenue · Last 12 months
39.7K▲ 4.7% MoM
Monthly search volume
$13.36Avg. price · July 2026

Coconut Oil For Skin Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales266.8K
Revenue$2.9M

2025/09

Sales246K
Revenue$2.7M

2025/10

Sales261.8K
Revenue$3M

2025/11

Sales267.5K
Revenue$2.9M

2025/12

Sales248.1K
Revenue$2.7M

2026/01

Sales275.4K
Revenue$3M

2026/02

Sales294.4K
Revenue$3.2M

2026/03

Sales261.8K
Revenue$2.9M

2026/04

Sales246.9K
Revenue$2.9M

2026/05

Sales149.6K
Revenue$1.8M

2026/06

Sales274.7K
Revenue$3M
232.7K

2026/07

Sales232.7K
Revenue$2.5M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

232.7K

▼ 15.3% MoM

Monthly Revenue 2026/07

$2.5M

▼ 14.8% MoM

Top 10 Market Share 2026/07

57.2%

See the Top 10 ASINs driving 57.2% of sales

Coconut Oil For Skin Market Share & Sales Concentration on Amazon US — July 2026

The most-sold coconut oil for skin listing on Amazon US in July 2026 is ASIN B07PG9FG6J (Brand: Amazon Grocery), which sold 40,000 units at $7.17 apiece — equal to 17.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 133,000 units and $1,232,200 in July 2026 — 57.2% of unit volume and 48.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Coconut Oil For Skin' on Amazon

July 2026
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57.2% Volume Share 133K units sold
48.3% Revenue Share $1.2M estimated
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Top 5 Volume Share breakdown

B07PG9FG6J 17.2%
B07346X1R5 8.6%
B004NTCE1M 4.3%
B000056W74 4.3%
B00PMR3QF2 4.3%
Others 61.3%
#1
Amazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz

B07PG9FG6J

Amazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz

$7.17· 4.7·29.6K reviews
Monthly Sales

40K

▲ 0.0%

vs. prior month

Revenue

$287.2K

latest month

Monthly Trend

12-month trend

#2
Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic

B07346X1R5

Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic

$9.99· 4.6·39.2K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$195.2K

latest month

Monthly Trend

12-month trend

#3
Nutiva Organic, Cold-Pressed, Unrefined, Virgin Coconut Oil from Fresh, non-GMO, Sustainably Farmed Coconuts, 15-ounce

B004NTCE1M

Nutiva Organic, Cold-Pressed, Unrefined, Virgin Coconut Oil from Fresh, non-GMO, Sustainably Farmed Coconuts, 15-ounce

$9.84· 4.7·69.3K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$98.4K

latest month

Monthly Trend

12-month trend

#4
Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower

B000056W74

Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower

$7.48· 4.7·28.8K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$74.8K

latest month

Monthly Trend

12-month trend

#5
Majestic Pure Fractionated Coconut Oil – Lightweight Liquid Carrier Oil for Essential Oils, Massage, Skin, Hair & DIY Personal Care Applications -16 Fl Oz

B00PMR3QF2

Majestic Pure Fractionated Coconut Oil – Lightweight Liquid Carrier Oil for Essential Oils, Massage, Skin, Hair & DIY Personal Care Applications -16 Fl Oz

$9.99· 4.6·39.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$97K

latest month

Monthly Trend

12-month trend

#6
Amazon Basics Body Oil Gel with Cocoa Butter, Paraben Free, for Very Dry Skin, 6.8 Fl Oz, 1-Pack (Previously Solimo)

B07SWJ5PVH

Amazon Basics Body Oil Gel with Cocoa Butter, Paraben Free, for Very Dry Skin, 6.8 Fl Oz, 1-Pack (Previously Solimo)

$4.27· 4.6·24.8K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$45K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Coconut Oil For Skin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Amazon Grocery is the best-performing coconut oil for skin brand in July 2026, moving 40,000 units across 1 ASIN for 30.1% of Top 10 volume. Palmer's follows with 24,000 units (18.0%), ahead of Handcraft Blends on 20,000 units (15.0%).

With 8 brands splitting the Top 10 and 63.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.17 to $10.58, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

30.1%
18.0%
15.0%
36.8%
Amazon Grocery
Palmer's
Handcraft Blends
Other brands
1

Amazon Grocery

1 ASIN in Top 10

30.1%

Units

40K

Revenue

$287.2K

Avg. price

$7.17

  • Amazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz

    B07PG9FG6J

    $7.17·4.7·29.6K revs

    Amazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz

    Units sold40K
2

Palmer's

3 ASINs in Top 10

18.0%

Units

24K

Revenue

$256.6K

Avg. price

$10.58

  • Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower

    B000056W74

    $7.48·4.7·28.8K revs

    Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower

    Units sold10K
  • Palmer's Brazilian Cocoa Firming Body Oil, Coconut Oil Formula (6.5 Fl Oz) | Helps with Skin Tightening & Firming of Bum, Bust & Belly with Vitamin E, Provides 48hr Moisture, Dermatologist Approved

    B0FB9LWGY5

    $11.28·4.6·2.3K revs

    Palmer's Brazilian Cocoa Firming Body Oil, Coconut Oil Formula (6.5 Fl Oz) | Helps with Skin Tightening & Firming of Bum, Bust & Belly with Vitamin E, Provides 48hr Moisture, Dermatologist Approved

    Units sold7K
  • Palmer's Coconut Oil Formula Body Lotion for Dry Skin (33.8 Fl Oz) | Hydrating hand & body moisturizer with Green Coffee Extract and Vitamin E for youthful looking radiance and 48 hour moisture.

    B07FKXN23D

    $12.98·4.7·28.1K revs

    Palmer's Coconut Oil Formula Body Lotion for Dry Skin (33.8 Fl Oz) | Hydrating hand & body moisturizer with Green Coffee Extract and Vitamin E for youthful looking radiance and 48 hour moisture.

    Units sold7K
3

Handcraft Blends

1 ASIN in Top 10

15.0%

Units

20K

Revenue

$195.2K

Avg. price

$9.99

  • Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic

    B07346X1R5

    $9.99·4.6·39.2K revs

    Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic

    Units sold20K

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