Coconut Oil For Skin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Coconut Oil For Skin sales on Amazon US totaled 232,700 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $2,549,381 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.2% of unit volume and 48.3% of revenue, while a typical listing is priced at $13.36. The keyword itself pulled 39,710 Amazon queries over the same period (▲ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the coconut oil for skin Top 50 moved 3,025,750 units and $33,393,481 in cumulative sales — an average of 252,146 units and $2,782,790 per month. Monthly throughput topped out at 294,400 units in February 2026 and dipped to 149,600 in May 2026, leaving the latest reading 12.8% lower than August 2025.
Coconut Oil For Skin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
232.7K
▼ 15.3% MoM
Monthly Revenue 2026/07
$2.5M
▼ 14.8% MoM
Top 10 Market Share 2026/07
57.2%
Coconut Oil For Skin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold coconut oil for skin listing on Amazon US in July 2026 is ASIN B07PG9FG6J (Brand: Amazon Grocery), which sold 40,000 units at $7.17 apiece — equal to 17.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 133,000 units and $1,232,200 in July 2026 — 57.2% of unit volume and 48.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Coconut Oil For Skin' on Amazon
July 2026









Is 57.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B07PG9FG6J
Amazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz
40K
▲ 0.0%vs. prior month
$287.2K
latest month
12-month trend

B07346X1R5
Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic
20K
▲ 0.0%vs. prior month
$195.2K
latest month
12-month trend

B004NTCE1M
Nutiva Organic, Cold-Pressed, Unrefined, Virgin Coconut Oil from Fresh, non-GMO, Sustainably Farmed Coconuts, 15-ounce
10K
▼ 50.0%vs. prior month
$98.4K
latest month
12-month trend

B000056W74
Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
10K
▲ 0.0%vs. prior month
$74.8K
latest month
12-month trend

B00PMR3QF2
Majestic Pure Fractionated Coconut Oil – Lightweight Liquid Carrier Oil for Essential Oils, Massage, Skin, Hair & DIY Personal Care Applications -16 Fl Oz
10K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend

B07SWJ5PVH
Amazon Basics Body Oil Gel with Cocoa Butter, Paraben Free, for Very Dry Skin, 6.8 Fl Oz, 1-Pack (Previously Solimo)
10K
▼ 50.0%vs. prior month
$45K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Coconut Oil For Skin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing coconut oil for skin brand in July 2026, moving 40,000 units across 1 ASIN for 30.1% of Top 10 volume. Palmer's follows with 24,000 units (18.0%), ahead of Handcraft Blends on 20,000 units (15.0%).
With 8 brands splitting the Top 10 and 63.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.17 to $10.58, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
1 ASIN in Top 10
30.1%
Units
40K
Revenue
$287.2K
Avg. price
$7.17

B07PG9FG6J
$7.17·★4.7·29.6K revsAmazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz
Units sold40K
Palmer's
3 ASINs in Top 10
18.0%
Units
24K
Revenue
$256.6K
Avg. price
$10.58

B000056W74
$7.48·★4.7·28.8K revsPalmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
Units sold10K
B0FB9LWGY5
$11.28·★4.6·2.3K revsPalmer's Brazilian Cocoa Firming Body Oil, Coconut Oil Formula (6.5 Fl Oz) | Helps with Skin Tightening & Firming of Bum, Bust & Belly with Vitamin E, Provides 48hr Moisture, Dermatologist Approved
Units sold7K
B07FKXN23D
$12.98·★4.7·28.1K revsPalmer's Coconut Oil Formula Body Lotion for Dry Skin (33.8 Fl Oz) | Hydrating hand & body moisturizer with Green Coffee Extract and Vitamin E for youthful looking radiance and 48 hour moisture.
Units sold7K
Handcraft Blends
1 ASIN in Top 10
15.0%
Units
20K
Revenue
$195.2K
Avg. price
$9.99

B07346X1R5
$9.99·★4.6·39.2K revsHandcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic
Units sold20K
Trending Coconut Oil For Skin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00Y8HZS1W leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B0F48Z7MJW close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B00Y8HZS1W
Island Fresh Organic Coconut Oil, Extra Virgin, Cold-Pressed, 54 fl oz – USDA Organic, Non-GMO for Cooking, Baking, Hair and Skin
Price
$19.76
Rating
4.8
Reviews
8.6K
Latest month sales

B0F48Z7MJW
Organic Fractionated Coconut Oil | 100% Pure, Cold-Pressed | USDA Certified Organic | Amber Glass Bottle with Glass Dropper | For Face, Skin, & Hair - 1 Fl Oz
Price
$6.99
Rating
4.5
Reviews
429
Latest month sales

B00X0XHPNE
OKAY 100% Pure Coconut Oil for Hair & Skin - Coconut Oil for Women & Men, Perfect for Hair & body, Natural Massage Oil & Moisturizer - 6 fl oz Jar (Pack of 1)
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.5
Reviews
13.2K
Latest month sales
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