Protein Chips Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protein Chips sales on Amazon US totaled 519,000 units in July 2026 (▼ 20.2% vs. the prior month), generating an estimated $9,611,570 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.5% of unit volume and 33.1% of revenue, while a typical listing is priced at $19.18. The keyword itself pulled 74,521 Amazon queries over the same period (▲ 2.5% MoM).
Zooming out to the 12-month window ending July 2026, the protein chips Top 50 moved 6,609,800 units and $123,172,490 in cumulative sales — an average of 550,817 units and $10,264,374 per month. Monthly throughput topped out at 650,000 units in June 2026 and dipped to 377,000 in May 2026, leaving the latest reading 12.7% lower than August 2025.
Protein Chips Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
519K
▼ 20.2% MoM
Monthly Revenue 2026/07
$9.6M
▼ 20.1% MoM
Top 10 Market Share 2026/07
38.5%
Protein Chips Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protein chips listing on Amazon US in July 2026 is ASIN B01ESBNFUI (Brand: gimMe), which sold 50,000 units at $3.79 apiece — equal to 9.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $3,180,200 in July 2026 — 38.5% of unit volume and 33.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protein Chips' on Amazon
July 2026
Is 38.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01ESBNFUI
Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
50K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B09FFXR2VV
The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt), Healthy High Protein(12g) Keto Food, Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack, 0.9oz 10 Pack
30K
▲ 0.0%vs. prior month
$449.1K
latest month
12-month trend
B00DLDH1N2
Quest Nutrition Chocolate Chip Cookie Dough Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count | 21g Protein, 12g Fiber, 4g Net Carbs, Gluten Free, High Quality Protein, Soft and Chewy, Individually Wrapped 2.12oz Bars
20K
▲ 0.0%vs. prior month
$526.2K
latest month
12-month trend
B077G22ZKW
Gimme 20 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz
20K
▲ 0.0%vs. prior month
$359.6K
latest month
12-month trend
B08826B2XL
Frito-Lay Ultimate Classic Snacks Package, Variety Assortment of Chips, Cookies, Crackers, & Nuts, 0.56 ounces, (Pack of 40) (Packaging May Vary)
20K
▼ 33.3%vs. prior month
$538.2K
latest month
12-month trend
B0DMFPW3V7
Boulder Canyon Avocado Oil Potato Chips Variety Pack, 1 oz Bag (18 Ct)
20K
▲ 0.0%vs. prior month
$249.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Protein Chips Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
gimMe is the best-performing protein chips brand in July 2026, moving 70,000 units across 2 ASINs for 35.0% of Top 10 volume. The Only Bean follows with 30,000 units (15.0%), ahead of Quest on 20,000 units (10.0%).
With 9 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.54 to $26.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
gimMe
2 ASINs in Top 10
35.0%
Units
70K
Revenue
$633.6K
Avg. price
$9.54
B01ESBNFUI
$3.79·★4.6·11.6K revsGimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
Units sold50KB077G22ZKW
$15.28·★4.6·18.4K revsGimme 20 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz
Units sold20K
The Only Bean
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$449.1K
Avg. price
$13.47
B09FFXR2VV
$13.47·★4.4·17.5K revsThe Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt), Healthy High Protein(12g) Keto Food, Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack, 0.9oz 10 Pack
Units sold30K
Quest
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$526.2K
Avg. price
$26.36
B00DLDH1N2
$26.36·★4.4·20.7K revsQuest Nutrition Chocolate Chip Cookie Dough Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count | 21g Protein, 12g Fiber, 4g Net Carbs, Gluten Free, High Quality Protein, Soft and Chewy, Individually Wrapped 2.12oz Bars
Units sold20K
Trending Protein Chips Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09GZF142F leads positive momentum with ▲ 40.0% MoM growth on 7K units, with B07KX442K8 close behind at ▲ 16.7% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09GZF142F
Late July Chia & Quinoa Organic Tortilla Chips, 10.1 Oz Bag
Price
$4.49
Rating
4.4
Reviews
741
Latest month sales
B07KX442K8
Quaker Rice Crisps, Gluten Free, 4 Flavor Sweet and Savory Variety Mix, Single Serve, 30 count
Price
$19.94
Rating
4.6
Reviews
5.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this protein chips report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card