Breakfast Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Breakfast sales on Amazon US totaled 1,526,000 units in July 2026 (▼ 0.1% vs. the prior month), generating an estimated $9,616,190 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.8% of unit volume and 38.8% of revenue, while a typical listing is priced at $7.28. The keyword itself pulled 88,744 Amazon queries over the same period (▲ 19.5% MoM).
Zooming out to the 12-month window ending July 2026, the breakfast Top 50 moved 16,387,000 units and $103,898,030 in cumulative sales — an average of 1,365,583 units and $8,658,169 per month. Monthly throughput topped out at 1,527,000 units in June 2026 and dipped to 1,125,000 in May 2026, leaving the latest reading 13.0% higher than August 2025.
Breakfast Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.5M
▼ 0.1% MoM
Monthly Revenue 2026/07
$9.6M
▼ 5.0% MoM
Top 10 Market Share 2026/07
49.8%
Breakfast Market Share & Sales Concentration on Amazon US — July 2026
The most-sold breakfast listing on Amazon US in July 2026 is ASIN B0014GLSE6 (Brand: Fresh Produce (Brands May Vary)), which sold 100,000 units at $2.59 apiece — equal to 6.6% of every unit tracked in this report.
The Top 10 ASINs account for 760,000 units and $3,732,400 in July 2026 — 49.8% of unit volume and 38.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Breakfast' on Amazon
July 2026
Is 49.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0014GLSE6
Large Organic Hass Avocado
100K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
B00HT7U55W
Wonderful Halos Mandarins, Sweet, Seedless, Easy Peel Mandarin Oranges - Healthy Food, Fresh Fruit, 3lb Bag
100K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
B077N7TR5G
Organic Blueberries Pint
100K
▲ 0.0%vs. prior month
$473K
latest month
12-month trend
B07ZLFPXHC
Banana Bunch (4-5 Count)
100K
▲ 0.0%vs. prior month
$99K
latest month
12-month trend
B00M1QWODW
Vital Farms Organic Pasture-Raised Large Eggs 12ct
80K
▼ 11.1%vs. prior month
$997.6K
latest month
12-month trend
B0D7J7595Z
365 by Whole Foods Market Greek Yogurt, Plain Nonfat, 32 Ounce
80K
▲ 14.3%vs. prior month
$380.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Breakfast Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fresh Produce (Brands May Vary) is the best-performing breakfast brand in July 2026, moving 200,000 units across 2 ASINs for 26.3% of Top 10 volume. Wonderful follows with 100,000 units (13.2%), ahead of Dole on 100,000 units (13.2%).
Volume is spread across 9 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $0.99 to $4.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fresh Produce (Brands May Vary)
2 ASINs in Top 10
26.3%
Units
200K
Revenue
$733K
Avg. price
$3.65
B0014GLSE6
$2.59·★4.6·21.5K revsLarge Organic Hass Avocado
Units sold100KB077N7TR5G
$4.71·★4.7·27.7K revsOrganic Blueberries Pint
Units sold100K
Wonderful
1 ASIN in Top 10
13.2%
Units
100K
Revenue
$499K
Avg. price
$4.99
B00HT7U55W
$4.99·★4.5·58.6K revsWonderful Halos Mandarins, Sweet, Seedless, Easy Peel Mandarin Oranges - Healthy Food, Fresh Fruit, 3lb Bag
Units sold100K
Dole
1 ASIN in Top 10
13.2%
Units
100K
Revenue
$99K
Avg. price
$0.99
B07ZLFPXHC
$0.99·★4.5·79.3K revsBanana Bunch (4-5 Count)
Units sold100K
Trending Breakfast Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000Q5L7CY leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0886XS43K close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000Q5L7CY
Eggo Homestyle Waffles, Breakfast Food, Frozen Breakfast, 10 Waffles (Frozen)
Price
$2.19
Rating
4.8
Reviews
14.8K
Latest month sales
B0886XS43K
Amazon Grocery, Apple Cinnamon Fruit & Grain Cereal Bars, 1.3 Oz, 8 Ct
Price
$2.24
Rating
4.4
Reviews
5K
Latest month sales
B08X68PTVG
Cheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Unlock to view ASIN details and product titles
Price
$3.99
Rating
4.8
Reviews
27K
Latest month sales
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