Protein Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protein sales on Amazon US totaled 1,289,000 units in July 2026 (▼ 15.5% vs. the prior month), generating an estimated $44,881,740 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.9% of unit volume and 50.7% of revenue, while a typical listing is priced at $36.81. The keyword itself pulled 333,246 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the protein Top 50 moved 13,805,200 units and $476,583,482 in cumulative sales — an average of 1,150,433 units and $39,715,290 per month. Monthly throughput topped out at 1,525,300 units in June 2026 and dipped to 719,000 in May 2026, leaving the latest reading 7.9% higher than August 2025.
Protein Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.3M
▼ 15.5% MoM
Monthly Revenue 2026/07
$44.9M
▼ 14.9% MoM
Top 10 Market Share 2026/07
48.9%
Protein Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protein listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $50.98 apiece — equal to 7.8% of every unit tracked in this report.
The Top 10 ASINs account for 630,000 units and $22,757,600 in July 2026 — 48.9% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protein' on Amazon
July 2026
Is 48.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
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Best Protein Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Core Power is the best-performing protein brand in July 2026, moving 250,000 units across 4 ASINs for 39.7% of Top 10 volume. Vital Proteins follows with 190,000 units (30.2%), ahead of Premier Protein on 150,000 units (23.8%).
With 4 brands splitting the Top 10 and 93.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.88 to $48.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Core Power
4 ASINs in Top 10
39.7%
Units
250K
Revenue
$12M
Avg. price
$48.66
B01DDIRDZA
$50.98·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100KB07LD2NV9X
$41.88·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70KB01DDIRE2W
$59.88·★4.7·13.1K revsCore Power Elite High Protein Shake, Vanilla, 42g Bottle, 14oz, 12 Pack
Units sold40KB07LCZC2C2
$41.88·★4.7·14.4K revsCore Power Protein Shake, Vanilla, 26g Bottle, 14oz, 12 Pack
Units sold40K
Vital Proteins
2 ASINs in Top 10
30.2%
Units
190K
Revenue
$5.7M
Avg. price
$30.82
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100KB00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90K
Premier Protein
3 ASINs in Top 10
23.8%
Units
150K
Revenue
$3.9M
Avg. price
$24.88
B008JGIZGS
$23.97·★4.7·11.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$26.70·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB008JGIZNQ
$23.97·★4.7·7.2K revsPremier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold40K
Trending Protein Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01DDIRE2W booked 40K units at $59.88, with ▲ 0.0% MoM change. On the growth side, B09PYB4MQS leads positive momentum with ▲ 3233.3% MoM growth on 10K units, with B06ZZ3PJQD close behind at ▲ 200.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01DDIRE2W
Core Power Elite High Protein Shake, Vanilla, 42g Bottle, 14oz, 12 Pack
Price
$59.88
Rating
4.7
Reviews
13.1K
Latest month sales
B09PYB4MQS
Barebells Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Price
$32.49
Rating
4.5
Reviews
4.3K
Latest month sales
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Unlock to view ASIN details and product titles
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
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