Prime Hydration Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Prime Hydration sales on Amazon US totaled 767,700 units in July 2026 (▼ 15.5% vs. the prior month), generating an estimated $14,598,432 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.9% of unit volume and 61.6% of revenue, while a typical listing is priced at $20.47. The keyword itself pulled 26,521 Amazon queries over the same period (▲ 15.4% MoM).
Zooming out to the 12-month window ending July 2026, the prime hydration Top 50 moved 7,016,800 units and $132,109,866 in cumulative sales — an average of 584,733 units and $11,009,156 per month. Monthly throughput topped out at 909,000 units in June 2026 and dipped to 419,200 in December 2025, leaving the latest reading 38.9% higher than August 2025.
Prime Hydration Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
767.7K
▼ 15.5% MoM
Monthly Revenue 2026/07
$14.6M
▼ 14.1% MoM
Top 10 Market Share 2026/07
59.9%
Prime Hydration Market Share & Sales Concentration on Amazon US — July 2026
The most-sold prime hydration listing on Amazon US in July 2026 is ASIN B00091S3K4 (Brand: Pure Life), which sold 90,000 units at $3.49 apiece — equal to 11.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 460,000 units and $8,995,000 in July 2026 — 59.9% of unit volume and 61.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Prime Hydration' on Amazon
July 2026
Is 59.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00091S3K4
Pure Life Purified Bottled Water, 24 Pack - Still Drinking Water Enhanced with Minerals for a Crisp Taste - 8 Fl Oz
90K
▲ 0.0%vs. prior month
$449.1K
latest month
12-month trend
B08XQZX9K3
Ultima Replenisher Original Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
60K
▼ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B08ZJQ1XD4
LMNT Zero Sugar Electrolytes - Watermelon Salt | Drink Mix | 30-Count
50K
▲ 0.0%vs. prior month
$2.3M
latest month
12-month trend
B09BD8GZ8L
Nectar Hydration Packets - Electrolytes Powder Packets - Sugar Free & 0 Calorie - Organic Fruit Liquid Daily IV Electrolytes Powder for Dehydration Relief and Rehydration (Variety 30 Pack)
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B00LXMD998
Pure Life Purified Bottled Water - 15 Pack, 16.9 Fl Oz | Still Drinking Water Enhanced with Minerals for a Crisp Taste
40K
▼ 20.0%vs. prior month
$198K
latest month
12-month trend
B0BQ4G7LY8
Liquid I.V. Sugar Free Hydration Electrolytes, Lemon Lime, 14 Count | Scientifically Formulated | Clinically Proven Hydration | Zero Sugar | No Artificial Sweeteners | Non-GMO | Powder Drink Mix
40K
▼ 33.3%vs. prior month
$762.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Prime Hydration Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Life is the best-performing prime hydration brand in July 2026, moving 130,000 units across 2 ASINs for 28.3% of Top 10 volume. Liquid I.V. follows with 110,000 units (23.9%), ahead of Ultima Replenisher on 60,000 units (13.0%).
With 7 brands splitting the Top 10 and 65.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.22 to $22.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Life
2 ASINs in Top 10
28.3%
Units
130K
Revenue
$647.1K
Avg. price
$4.22
B00091S3K4
$3.49·★4.7·28.2K revsPure Life Purified Bottled Water, 24 Pack - Still Drinking Water Enhanced with Minerals for a Crisp Taste - 8 Fl Oz
Units sold90KB00LXMD998
$4.95·★4.6·815 revsPure Life Purified Bottled Water - 15 Pack, 16.9 Fl Oz | Still Drinking Water Enhanced with Minerals for a Crisp Taste
Units sold40K
Liquid I.V.
3 ASINs in Top 10
23.9%
Units
110K
Revenue
$2.4M
Avg. price
$22.46
B0BQ4G7LY8
$20.36·★4.6·7.7K revsLiquid I.V. Sugar Free Hydration Electrolytes, Lemon Lime, 14 Count | Scientifically Formulated | Clinically Proven Hydration | Zero Sugar | No Artificial Sweeteners | Non-GMO | Powder Drink Mix
Units sold40KB0CHN5D13P
$23.30·★4.7·9K revsLiquid I.V. Liquid I.V. Hydration Electrolytes, Firecracker, 16 Count | Scientifically Formulated | Clinically Proven Hydration | No Artificial Sweeteners | Non-GMO | Vegan | Powder Drink Mix
Units sold40KB0CSQWZPBX
$23.72·★4.7·5.7K revsLiquid I.V. Sugar Free Electrolyte Packets, Classic Variety Pack, 16 Count | Scientifically Formulated | Clinically Proven Hydration | Zero Sugar | No Artificial Sweeteners | Non-GMO | Powder Drink Mix
Units sold30K
Ultima Replenisher
1 ASIN in Top 10
13.0%
Units
60K
Revenue
$1.3M
Avg. price
$20.99
B08XQZX9K3
$20.99·★4.6·20.7K revsUltima Replenisher Original Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
Units sold60K
Trending Prime Hydration Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D4R4YF8J leads positive momentum with ▲ 60.0% MoM growth on 8K units, with B06XNRCG2T close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D4R4YF8J
Electrolyte Powder Sugar-Free Hydration Packets Variety Pack HydroMATE 30 Sticks
Price
$31.96
Rating
4.4
Reviews
1.4K
Latest month sales
B06XNRCG2T
Emergen-C Hydration+ Vitamin C Sports Drink Mix, Raspberry, 18 Packets | Electrolytes for Hydration, 75% Less Sugar, Non-GMO, Vitamin C, Zinc and Manganese, Sports Formula
Price
$12.49
Rating
4.5
Reviews
3.4K
Latest month sales
B09BD8GZ8L
Nectar Hydration Packets - Electrolytes Powder Packets - Sugar Free & 0 Calorie - Organic Fruit Liquid Daily IV Electrolytes Powder for Dehydration Relief and Rehydration (Variety 30 Pack)
Unlock to view ASIN details and product titles
Price
$29.90
Rating
4.3
Reviews
12.9K
Latest month sales
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