Vitamin Water Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin Water sales on Amazon US totaled 664,000 units in July 2026 (▼ 4.5% vs. the prior month), generating an estimated $9,172,200 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 50.4% of revenue, while a typical listing is priced at $14.97. The keyword itself pulled 84,423 Amazon queries over the same period (▲ 14.8% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin water Top 50 moved 6,970,800 units and $92,366,793 in cumulative sales — an average of 580,900 units and $7,697,233 per month. Monthly throughput topped out at 695,000 units in June 2026 and dipped to 410,000 in May 2026, leaving the latest reading 10.3% higher than August 2025.
Vitamin Water Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
664K
▼ 4.5% MoM
Monthly Revenue 2026/07
$9.2M
▼ 3.5% MoM
Top 10 Market Share 2026/07
52.7%
Vitamin Water Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin water listing on Amazon US in July 2026 is ASIN B00091S3K4 (Brand: Pure Life), which sold 90,000 units at $4.99 apiece — equal to 13.6% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $4,620,600 in July 2026 — 52.7% of unit volume and 50.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin Water' on Amazon
July 2026
Is 52.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00091S3K4
Pure Life Purified Bottled Water, 24 Pack - Still Drinking Water Enhanced with Minerals for a Crisp Taste - 8 Fl Oz
90K
▲ 0.0%vs. prior month
$449.1K
latest month
12-month trend
B01E6WOVX4
Hint Flavored Water Zero Sugar 0 Calories - Best Sellers Variety (12 pack) | Crisp, refreshing water, fruit flavors. 0 calories, 0 sugar, 0 sweeteners. Hydration for wellness. Gluten-free, Kosher, Vegan
40K
▼ 20.0%vs. prior month
$458.4K
latest month
12-month trend
B07DJ16CD6
Vita Coco Organic Coconut Water, Original, 11.1 Oz (Pack of 12)
40K
▲ 0.0%vs. prior month
$821.6K
latest month
12-month trend
B07FCQKZ4F
Spindrift Sparkling Water, 4 Flavor Variety Pack, Made with Real Squeezed Fruit, 12 Fl Oz (Pack of 20)
40K
▲ 33.3%vs. prior month
$676K
latest month
12-month trend
B003P02EGU
Sparkling Ice, Black Raspberry Sparkling Water, Zero Sugar Flavored Water, with Vitamins and Antioxidants, Low Calorie Beverage, 17 fl oz Bottles (Pack of 12)
30K
▼ 25.0%vs. prior month
$368.7K
latest month
12-month trend
B004CQRG0A
FIJI Natural Artesian Bottled Water, 1 Liter / 33.8 Fl Oz (Pack of 12) | 100% Natural Electrolytes, Large Water Bottles 12 Pack, Agua
30K
▲ 0.0%vs. prior month
$656.4K
latest month
12-month trend
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Best Vitamin Water Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Life is the best-performing vitamin water brand in July 2026, moving 90,000 units across 1 ASIN for 25.7% of Top 10 volume. Sparkling Ice follows with 50,000 units (14.3%), ahead of FIJI on 50,000 units (14.3%).
Volume is spread across 8 brands, with the top three holding 54.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.99 to $13.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Life
1 ASIN in Top 10
25.7%
Units
90K
Revenue
$449.1K
Avg. price
$4.99
B00091S3K4
$4.99·★4.7·28.4K revsPure Life Purified Bottled Water, 24 Pack - Still Drinking Water Enhanced with Minerals for a Crisp Taste - 8 Fl Oz
Units sold90K
Sparkling Ice
2 ASINs in Top 10
14.3%
Units
50K
Revenue
$617.5K
Avg. price
$12.23
B003P02EGU
$12.47·★4.7·27.9K revsSparkling Ice, Black Raspberry Sparkling Water, Zero Sugar Flavored Water, with Vitamins and Antioxidants, Low Calorie Beverage, 17 fl oz Bottles (Pack of 12)
Units sold30KB00F9VCQ2A
$11.99·★4.7·24.4K revsSparkling Ice Purple Variety Pack, Flavored Water, Zero Sugar, with Vitamins and Antioxidants, 17 fl oz, 12 count (Black Raspberry, Cherry Limeade, Orange Mango, Kiwi Strawberry)
Units sold20K
FIJI
2 ASINs in Top 10
14.3%
Units
50K
Revenue
$795.8K
Avg. price
$13.93
B004CQRG0A
$21.88·★4.8·17.8K revsFIJI Natural Artesian Bottled Water, 1 Liter / 33.8 Fl Oz (Pack of 12) | 100% Natural Electrolytes, Large Water Bottles 12 Pack, Agua
Units sold30KB000R6QRF4
$5.99·★4.7·78K revsFIJI Natural Artesian Bottled Water 500 mL / 16.9 Fl Ounce (Pack of 6) | 100% Natural Electrolytes, 100% Recylced Plastic, Water Pack, Agua
Units sold20K
Trending Vitamin Water Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07FCQKZ4F leads positive momentum with ▲ 33.3% MoM growth on 40K units, with B07P83L3VM close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FCQKZ4F
Spindrift Sparkling Water, 4 Flavor Variety Pack, Made with Real Squeezed Fruit, 12 Fl Oz (Pack of 20)
Price
$16.34
Rating
4.2
Reviews
10.7K
Latest month sales
B07P83L3VM
vitaminwater Refresh Tropical Mango, Flavored Water Beverage Bottles, 20 fl oz, 12 Pack
Price
$23.94
Rating
4.6
Reviews
3.7K
Latest month sales
B0D328MDRH
Propel Immune Support Water, Orange Raspberry, 16.9 fl oz Bottles, (12 Pk) | 100% DV Vitamin C + Zinc, Zero Sugar, Zero Calories, Electrolytes, Vitamins, Enhanced Water Sports Drink
Unlock to view ASIN details and product titles
Price
$9.74
Rating
4.8
Reviews
824
Latest month sales
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