Primal Viking Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Primal Viking sales on Amazon US totaled 195,900 units in July 2026 (▼ 7.5% vs. the prior month), generating an estimated $8,039,183 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.4% of unit volume and 41.1% of revenue, while a typical listing is priced at $43.05. The keyword itself pulled 61,515 Amazon queries over the same period (▲ 12.6% MoM).
Zooming out to the 12-month window ending July 2026, the primal viking Top 50 moved 2,374,300 units and $94,145,277 in cumulative sales — an average of 197,858 units and $7,845,440 per month. Monthly throughput topped out at 224,400 units in November 2025 and dipped to 130,900 in May 2026, leaving the latest reading 9.1% lower than August 2025.
Primal Viking Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
195.9K
▼ 7.5% MoM
Monthly Revenue 2026/07
$8M
▼ 5.4% MoM
Top 10 Market Share 2026/07
45.4%
Primal Viking Market Share & Sales Concentration on Amazon US — July 2026
The most-sold primal viking listing on Amazon US in July 2026 is ASIN B01MSBZYQW (Brand: Ancestral Supplements), which sold 10,000 units at $38.00 apiece — equal to 5.1% of every unit tracked in this report.
The Top 10 ASINs account for 89,000 units and $3,302,610 in July 2026 — 45.4% of unit volume and 41.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Primal Viking' on Amazon
July 2026
Is 45.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01MSBZYQW
Ancestral Supplements Beef Liver Support Capsules, Iron & Energy, 180 Ct | Freeze-dried, Non-GMO Liver Rich in Heme Iron, Vitamin A & B12; Grass-fed, Desiccated, Vital Liver Support, Natural Liver
10K
▼ 50.0%vs. prior month
$378.2K
latest month
12-month trend
B01MQ1JLWY
Prime Labs Testosterone Booster for Men, Supports Strength & Stamina | Prime Test Blend with Tongkat Ali, Saw Palmetto & Nettle Root, Made in USA, 60 Caplets
10K
▲ 0.0%vs. prior month
$221.7K
latest month
12-month trend
B0BSNZLT17
Animal Pak Multivitamin Supplement for Men & Women | 44 All-in-1 Pill Packs | 85 Nutrients | Daily Vitamins B, C, D & Zinc | Strength, Recovery, Energy, Liver, Metabolism, Immunity & Gut Health Support
10K
▲ 0.0%vs. prior month
$424.8K
latest month
12-month trend
B0CPJTZWY8
Primal Queen Grass Fed Beef Organ Supplement for Women, 60 Capsules | Freeze-Dried Beef Organs for Women, Liver, Organ Meat Complex Pills, Bovine Supplements, No Fillers, 30-Day Supply
10K
▲ 0.0%vs. prior month
$580K
latest month
12-month trend
B07TTDFXFV
Tongkat Ali 1,020mg, 200:1, Hormone Support For Men + Women, 120 Capsules | Mood, Performance + Testosterone Booster for Men + Women, Eurycoma Longifolia Root, Longjack Tongkat Ali, Third-Party Tested
10K
▲ 0.0%vs. prior month
$249.5K
latest month
12-month trend
B0154O5FYC
Horny Goat Weed for Men (9 in 1 Formula) - Male Enhancing Supplement - 60ct | Male enhancing formula with hornygoatweed for men extract to support stamina, vitality & drive
9K
▼ 10.0%vs. prior month
$124.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Primal Viking Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ancestral Supplements is the best-performing primal viking brand in July 2026, moving 17,000 units across 2 ASINs for 19.1% of Top 10 volume. Prime Labs follows with 10,000 units (11.2%), ahead of Animal on 10,000 units (11.2%).
Volume is spread across 9 brands, with the top three holding 41.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $22.99 to $43.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ancestral Supplements
2 ASINs in Top 10
19.1%
Units
17K
Revenue
$712.6K
Avg. price
$43.00
B01MSBZYQW
$38.00·★4.6·20.5K revsAncestral Supplements Beef Liver Support Capsules, Iron & Energy, 180 Ct | Freeze-dried, Non-GMO Liver Rich in Heme Iron, Vitamin A & B12; Grass-fed, Desiccated, Vital Liver Support, Natural Liver
Units sold10KB06XP7Z1KN
$48.00·★4.6·13.7K revsAncestral Supplements Grass Fed Primal Beef Organ Supplement, 180 Ct | Proprietary organ meat supplement blend of liver, heart, kidney, pancreas & spleen supports whole body wellness.
Units sold7K
Prime Labs
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$221.7K
Avg. price
$22.99
B01MQ1JLWY
$22.99·★4.1·95.4K revsPrime Labs Testosterone Booster for Men, Supports Strength & Stamina | Prime Test Blend with Tongkat Ali, Saw Palmetto & Nettle Root, Made in USA, 60 Caplets
Units sold10K
Animal
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$424.8K
Avg. price
$35.90
B0BSNZLT17
$35.90·★4.7·5.4K revsAnimal Pak Multivitamin Supplement for Men & Women | 44 All-in-1 Pill Packs | 85 Nutrients | Daily Vitamins B, C, D & Zinc | Strength, Recovery, Energy, Liver, Metabolism, Immunity & Gut Health Support
Units sold10K
Trending Primal Viking Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F9QNTK4Z booked 7K units at $79.99, with ▲ 16.7% MoM change. On the growth side, B0FX8LL3XM leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0F79CVMDT close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F9QNTK4Z
Nugenix Total-T2 Testosterone Booster & Nitric Oxide Booster for Men, 90ct | Increase Energy and Drive, Boost Nitric Oxide, Boost Free and Total Testosterone
Price
$79.99
Rating
4.2
Reviews
861
Latest month sales
B0FX8LL3XM
Advanced Testosterone Supplement for Men - 15-in-1 Complex - 1 Month Supply | Support for Test, Vitality, Energy & Strength with Vitamin D3, Zinc, Tongkat Ali, Ashwagandha, Shilajit, Fenugreek, Boron
Price
$33.95
Rating
4.5
Reviews
187
Latest month sales
B0F79CVMDT
Nitric Oxide Booster 2250 mg - Muscles, Energy & Circulation - 90 Capsules | Nitric Oxide Supplement for Men & Women - Pine Bark | L-Arginine | L-Citrulline | Beet Root | Vitamin C & B12 - Lab Tested
Unlock to view ASIN details and product titles
Price
$10.99
Rating
4.4
Reviews
426
Latest month sales
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