Powerade Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Powerade sales on Amazon US totaled 591,000 units in July 2026 (▼ 8.1% vs. the prior month), generating an estimated $7,354,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.3% of unit volume and 45.8% of revenue, while a typical listing is priced at $12.05. The keyword itself pulled 70,742 Amazon queries over the same period (▲ 4.8% MoM).
Zooming out to the 12-month window ending July 2026, the powerade Top 50 moved 5,669,850 units and $68,916,195 in cumulative sales — an average of 472,488 units and $5,743,016 per month. Monthly throughput topped out at 643,000 units in June 2026 and dipped to 349,500 in May 2026, leaving the latest reading 30.6% higher than August 2025.
Powerade Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
591K
▼ 8.1% MoM
Monthly Revenue 2026/07
$7.4M
▼ 8.4% MoM
Top 10 Market Share 2026/07
42.3%
Powerade Market Share & Sales Concentration on Amazon US — July 2026
The most-sold powerade listing on Amazon US in July 2026 is ASIN B01E6WOVX4 (Brand: Hint), which sold 40,000 units at $11.46 apiece — equal to 6.8% of every unit tracked in this report.
The Top 10 ASINs account for 250,000 units and $3,367,100 in July 2026 — 42.3% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Powerade' on Amazon
July 2026
Is 42.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01E6WOVX4
Hint Flavored Water Zero Sugar 0 Calories - Best Sellers Variety (12 pack) | Crisp, refreshing water, fruit flavors. 0 calories, 0 sugar, 0 sweeteners. Hydration for wellness. Gluten-free, Kosher, Vegan
40K
▼ 20.0%vs. prior month
$458.4K
latest month
12-month trend
B01IT9NLHW
Liquid I.V. Hydration Electrolytes, Lemon Lime, 16 Count | Scientifically Formulated | Clinically Proven Hydration | No Artificial Sweeteners | Non-GMO | Vegan | Powder Drink Mix
40K
▼ 33.3%vs. prior month
$938.4K
latest month
12-month trend
B003P02EGU
Sparkling Ice, Black Raspberry Sparkling Water, Zero Sugar Flavored Water, with Vitamins and Antioxidants, Low Calorie Beverage, 17 fl oz Bottles (Pack of 12)
30K
▼ 25.0%vs. prior month
$368.7K
latest month
12-month trend
B0776HZ26P
Gatorade Thirst Quencher Powder, Frost Glacier Freeze, 76.5 Ounce, Pack of 1
30K
▲ 50.0%vs. prior month
$479.4K
latest month
12-month trend
B000VDV27Q
Propel Electrolyte Enhanced Water Sports Drink, Grape Flavored Water, Zero Calorie & Zero Sugar Hydration with Electrolytes and Vitamins C & E, 16.9 fl oz Bottles (12 Pack)
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
B000VDZ3Q2
Gatorade Thirst Quencher, Cool Blue, 20 Fl Oz (Pack of 8) | Electrolyte Drink, Hydration
20K
▲ 100.0%vs. prior month
$139.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Powerade Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gatorade is the best-performing powerade brand in July 2026, moving 110,000 units across 5 ASINs for 44.0% of Top 10 volume. Hint follows with 40,000 units (16.0%), ahead of Liquid I.V. on 40,000 units (16.0%).
With 6 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.46 to $24.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gatorade
5 ASINs in Top 10
44.0%
Units
110K
Revenue
$1.3M
Avg. price
$11.78
B0776HZ26P
$15.98·★4.8·29.3K revsGatorade Thirst Quencher Powder, Frost Glacier Freeze, 76.5 Ounce, Pack of 1
Units sold30KB000VDZ3Q2
$6.97·★4.8·3.3K revsGatorade Thirst Quencher, Cool Blue, 20 Fl Oz (Pack of 8) | Electrolyte Drink, Hydration
Units sold20KB007F1NIAQ
$11.98·★4.8·6.1K revsGatorade Thirst Quencher Sports Drink, Variety Pack, 12 Fl Oz (Pack of 18)
Units sold20KB0DT26CTT6
$11.98·★4.8·2.8K revsGatorade G Zero Sports Drink, Glacier Freeze, Glacier Cherry, Berry Variety Pack, 12 Fl Oz (Pack of 18)
Units sold20KB0DT2BHL52
$11.98·★4.8·2.7K revsGatorade Thirst Quencher, Fruit Punch, Glacier Cherry, Cool Blue Variety Pack, 12 Fl Oz (Pack of 18)
Units sold20K
Hint
1 ASIN in Top 10
16.0%
Units
40K
Revenue
$458.4K
Avg. price
$11.46
B01E6WOVX4
$11.46·★4.3·33.8K revsHint Flavored Water Zero Sugar 0 Calories - Best Sellers Variety (12 pack) | Crisp, refreshing water, fruit flavors. 0 calories, 0 sugar, 0 sweeteners. Hydration for wellness. Gluten-free, Kosher, Vegan
Units sold40K
Liquid I.V.
1 ASIN in Top 10
16.0%
Units
40K
Revenue
$938.4K
Avg. price
$24.00
B01IT9NLHW
$24.00·★4.6·106.2K revsLiquid I.V. Hydration Electrolytes, Lemon Lime, 16 Count | Scientifically Formulated | Clinically Proven Hydration | No Artificial Sweeteners | Non-GMO | Vegan | Powder Drink Mix
Units sold40K
Trending Powerade Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000VDZ3Q2 booked 20K units at $6.97, with ▲ 100.0% MoM change. On the growth side, B089RBK4Q4 leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000VDZ3Q2
Gatorade Thirst Quencher, Cool Blue, 20 Fl Oz (Pack of 8) | Electrolyte Drink, Hydration
Price
$6.97
Rating
4.8
Reviews
3.3K
Latest month sales
B01BKBWCDU
POWERADE Electrolyte Enhanced Zero Sugar Grape Sports Drink, 20 Ounce (Pack of 8) | Sugar-free Sport Beverage Enhanced with Electrolytes | 50% More Electrolytes vs. the Leading Sports Drink (per 12oz serving)*
Price
$5.48
Rating
4.8
Reviews
4.1K
Latest month sales
B089RBK4Q4
Sqwincher Electroltye Freezer Pops, Zero Sugar, Variety Pack, 50 Pops | Zero sugar electrolyte freezer pops; dragon fruit; orange; watermelon; punch & mixed berry for fast on-the-go hydration
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.4
Reviews
2.2K
Latest month sales
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