Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protein Powder sales on Amazon US totaled 857,000 units in July 2026 (▼ 10.4% vs. the prior month), generating an estimated $33,244,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.0% of unit volume and 47.8% of revenue, while a typical listing is priced at $45.97. The keyword itself pulled 2,555,380 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the protein powder Top 50 moved 9,097,350 units and $342,477,574 in cumulative sales — an average of 758,113 units and $28,539,798 per month. Monthly throughput topped out at 956,200 units in June 2026 and dipped to 445,150 in May 2026, leaving the latest reading 5.9% higher than August 2025.
Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
857K
▼ 10.4% MoM
Monthly Revenue 2026/07
$33.2M
▼ 11.0% MoM
Top 10 Market Share 2026/07
56.0%
Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protein powder listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $50.98 apiece — equal to 11.7% of every unit tracked in this report.
The Top 10 ASINs account for 480,000 units and $15,906,100 in July 2026 — 56.0% of unit volume and 47.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protein Powder' on Amazon
July 2026
Is 56.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0DFJP6LZF
Premier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
50K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard 100% Whey Protein Powder, Vanilla Ice Cream, 2 Pound (Packaging May Vary) | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
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Best Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing protein powder brand in July 2026, moving 130,000 units across 3 ASINs for 27.1% of Top 10 volume. Core Power follows with 100,000 units (20.8%), ahead of Vital Proteins on 100,000 units (20.8%).
With 7 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.65 to $50.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
3 ASINs in Top 10
27.1%
Units
130K
Revenue
$3.6M
Avg. price
$26.08
B07MJL8NXR
$26.70·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB0DFJP6LZF
$23.97·★4.8·6K revsPremier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold50KB06ZZ3PJQD
$27.57·★4.6·29.3K revsPremier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Units sold30K
Core Power
1 ASIN in Top 10
20.8%
Units
100K
Revenue
$5M
Avg. price
$50.98
B01DDIRDZA
$50.98·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100K
Vital Proteins
1 ASIN in Top 10
20.8%
Units
100K
Revenue
$1.9M
Avg. price
$18.65
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100K
Trending Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06ZZ3PJQD booked 30K units at $27.57, with ▲ 200.0% MoM change. On the growth side, B006N74O2Y leads positive momentum with ▲ 1400.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B0CQ3JTR6F
Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored, Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings, French Vanilla
Price
$59.99
Rating
4.5
Reviews
1.7K
Latest month sales
B006N74O2Y
Muscle Milk Genuine Protein Powder, Chocolate, 1.93 Pounds, 13 Servings, 32g Protein, 2g Sugar, Calcium, Vitamins A, C & D, NSF Certified for Sport, Energizing Snack, Packaging May Vary
Unlock to view ASIN details and product titles
Price
$23.18
Rating
4.5
Reviews
2.5K
Latest month sales
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