Power Step Insoles For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Power Step Insoles For Women sales on Amazon US totaled 96,800 units in July 2026 (▼ 19.8% vs. the prior month), generating an estimated $2,059,104 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.0% of unit volume and 41.2% of revenue, while a typical listing is priced at $31.63. The keyword itself pulled 15,717 Amazon queries over the same period (▼ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the power step insoles for women Top 50 moved 1,150,350 units and $23,962,177 in cumulative sales — an average of 95,863 units and $1,996,848 per month. Monthly throughput topped out at 120,700 units in June 2026 and dipped to 66,700 in May 2026, leaving the latest reading 9.6% higher than August 2025.
Power Step Insoles For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
96.8K
▼ 19.8% MoM
Monthly Revenue 2026/07
$2.1M
▼ 19.9% MoM
Top 10 Market Share 2026/07
62.0%
Power Step Insoles For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold power step insoles for women listing on Amazon US in July 2026 is ASIN B0BMNBRM6Z (Brand: Dr. Scholl's), which sold 10,000 units at $14.99 apiece — equal to 10.3% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $847,820 in July 2026 — 62.0% of unit volume and 41.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Power Step Insoles For Women' on Amazon
July 2026
Is 62.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0BMNBRM6Z
Dr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B01M72M90W
Work All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
9K
▼ 10.0%vs. prior month
$115.9K
latest month
12-month trend
B0F229F7BM
4D Cloud Insoles for Men and Women (Black, Women: US 7-8.5) | insoles for women,super soft anti-fatigue, shock absorption, relieve foot pain,
8K
▲ 33.3%vs. prior month
$70.5K
latest month
12-month trend
B01MDS69PO
Dr. Scholl's Tri-Comfort Insoles, Shoe Inserts for Women, Size 6-11, 1 Pair, 3/4 Length
6K
▼ 14.3%vs. prior month
$59.1K
latest month
12-month trend
B0BVXD7P1Q
Dr. Scholl's Walk Longer Insoles - Comfortable Plush Foam Cushioning Inserts for Walking, Hiking, and Standing on Feet All-Day with Arch Support - Walk 50% Longer Without Muscle Fatigue
5K
▼ 28.6%vs. prior month
$72.5K
latest month
12-month trend
B01M9GSSJW
Dr. Scholl’s Energizing Comfort Women’s Everyday Insoles with Massaging Gel - Clinically Proven, All-Day Energy and Comfort Inserts with Patented Triple Gel Design - Shock Absorbing, Arch Support
5K
▼ 44.4%vs. prior month
$58.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Power Step Insoles For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing power step insoles for women brand in July 2026, moving 39,000 units across 6 ASINs for 65.0% of Top 10 volume. DWTWLE follows with 8,000 units (13.3%), ahead of WALK·HERO COMFORT AND SUPPORT on 5,000 units (8.3%).
With 5 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.88 to $15.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
6 ASINs in Top 10
65.0%
Units
39K
Revenue
$511K
Avg. price
$12.66
B0BMNBRM6Z
$14.99·★4.4·4K revsDr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
Units sold10KB01M72M90W
$12.89·★4.3·29.5K revsWork All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
Units sold9KB01MDS69PO
$9.12·★4.3·19.7K revsDr. Scholl's Tri-Comfort Insoles, Shoe Inserts for Women, Size 6-11, 1 Pair, 3/4 Length
Units sold6KB0BVXD7P1Q
$14.97·★4.4·4.8K revsDr. Scholl's Walk Longer Insoles - Comfortable Plush Foam Cushioning Inserts for Walking, Hiking, and Standing on Feet All-Day with Arch Support - Walk 50% Longer Without Muscle Fatigue
Units sold5KB01M9GSSJW
$9.99·★4.3·13.6K revsDr. Scholl’s Energizing Comfort Women’s Everyday Insoles with Massaging Gel - Clinically Proven, All-Day Energy and Comfort Inserts with Patented Triple Gel Design - Shock Absorbing, Arch Support
Units sold5KB08GDCKQDD
$13.99·★4.3·19.8K revsDr. Scholl's Extra Support Shoe Insoles for Women, Size 6-11, 1 Pair: Designed for Plus-Size and Tall Women, Arch Inserts - Helps Reduce Lower Back Pain and Foot & Leg Fatigue
Units sold4K
DWTWLE
1 ASIN in Top 10
13.3%
Units
8K
Revenue
$70.5K
Avg. price
$9.88
B0F229F7BM
$9.88·★4.2·7.1K revs4D Cloud Insoles for Men and Women (Black, Women: US 7-8.5) | insoles for women,super soft anti-fatigue, shock absorption, relieve foot pain,
Units sold8K
WALK·HERO COMFORT AND SUPPORT
1 ASIN in Top 10
8.3%
Units
5K
Revenue
$90.3K
Avg. price
$15.98
B0C3C3WZMV
$15.98·★4.3·75.4K revsWalkHero Arch Support Inserts for Women Men, Relieve Plantar Fasciitis | Orthotic Insoles for Foot Pain Arch Pain, Flat Feet Insole Reduce Muscle Fatigue Absorb Shock (Mens 6-6 1/2 | Womens 8-8 1/2)
Units sold5K
Trending Power Step Insoles For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08GDCKQDD booked 4K units at $13.99, with ▲ 0.0% MoM change. On the growth side, B005DIO1L8 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0DK786TKV close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08GDCKQDD
Dr. Scholl's Extra Support Shoe Insoles for Women, Size 6-11, 1 Pair: Designed for Plus-Size and Tall Women, Arch Inserts - Helps Reduce Lower Back Pain and Foot & Leg Fatigue
Price
$13.99
Rating
4.3
Reviews
19.8K
Latest month sales
B005DIO1L8
PowerStep Pinnacle 3/4 Orthotic Insole for Tight Shoes, Plantar Fasciitis Relief, Arch Supports Orthotic Insoles for Women and Men, Made in The USA (Men's 5-6.5 / Women's 7-8.5)
Price
$39.99
Rating
4.4
Reviews
5.1K
Latest month sales
B0DK786TKV
WalkHero 220+lbs Pain Relief Insoles, High Arch Support Inserts Women Men | Heavy Duty Plantar Fasciitis Insoles, plantillas ortopédicas para mujer (Mens 8-8.5 | Womens 10-10.5, Coral Green)
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.3
Reviews
3.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this power step insoles for women report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card