Plantar Fasciitis Insoles Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plantar Fasciitis Insoles sales on Amazon US totaled 157,500 units in July 2026 (▼ 19.2% vs. the prior month), generating an estimated $2,954,607 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.6% of unit volume and 41.5% of revenue, while a typical listing is priced at $28.71. The keyword itself pulled 84,135 Amazon queries over the same period (▲ 96.7% MoM).
Zooming out to the 12-month window ending July 2026, the plantar fasciitis insoles Top 50 moved 1,912,600 units and $34,039,000 in cumulative sales — an average of 159,383 units and $2,836,583 per month. Monthly throughput topped out at 194,900 units in June 2026 and dipped to 111,500 in May 2026, leaving the latest reading 5.6% higher than August 2025.
Plantar Fasciitis Insoles Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
157.5K
▼ 19.2% MoM
Monthly Revenue 2026/07
$3M
▼ 19.6% MoM
Top 10 Market Share 2026/07
61.6%
Plantar Fasciitis Insoles Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plantar fasciitis insoles listing on Amazon US in July 2026 is ASIN B01M7VGCTI (Brand: Dr. Scholl's), which sold 30,000 units at $12.89 apiece — equal to 19.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 97,000 units and $1,225,830 in July 2026 — 61.6% of unit volume and 41.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plantar Fasciitis Insoles' on Amazon
July 2026
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Top 5 Volume Share breakdown
B01M7VGCTI
Dr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
30K
▼ 25.0%vs. prior month
$387K
latest month
12-month trend
B01M8O5HLY
Dr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B0BMNBRM6Z
Dr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0F228LMN5
4D Cloud Insoles for Men and Women Insoles Men (Black, Men: US 7-11) | super soft anti-fatigue, shock absorption, relieve foot pain,
10K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
B01M72M90W
Work All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
9K
▼ 10.0%vs. prior month
$115.9K
latest month
12-month trend
B01M3VQZQ7
Dr. Scholl’s Extra Comfort Support Insoles Men, Size 8-14, 1 Pair: All-Day Comfort Shoe Inserts with Massaging Gel for Big & Tall Men, 200lbs+, Wide Feet - Arch Support Inserts for Men, Trim to Fit
6K
▲ 0.0%vs. prior month
$87.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Plantar Fasciitis Insoles Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing plantar fasciitis insoles brand in July 2026, moving 82,000 units across 8 ASINs for 84.5% of Top 10 volume. DWTWLE follows with 10,000 units (10.3%), ahead of Homergy on 5,000 units (5.2%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.76 to $13.10, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
8 ASINs in Top 10
84.5%
Units
82K
Revenue
$1.1M
Avg. price
$13.10
B01M7VGCTI
$12.89·★4.5·60.8K revsDr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
Units sold30KB01M8O5HLY
$14.97·★4.4·87.6K revsDr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
Units sold10KB0BMNBRM6Z
$14.12·★4.3·4K revsDr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
Units sold10KB01M72M90W
$12.89·★4.3·29.5K revsWork All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
Units sold9KB01M3VQZQ7
$14.89·★4.4·25.2K revsDr. Scholl’s Extra Comfort Support Insoles Men, Size 8-14, 1 Pair: All-Day Comfort Shoe Inserts with Massaging Gel for Big & Tall Men, 200lbs+, Wide Feet - Arch Support Inserts for Men, Trim to Fit
Units sold6KB01MDS69PO
$9.12·★4.3·19.7K revsDr. Scholl's Tri-Comfort Insoles, Shoe Inserts for Women, Size 6-11, 1 Pair, 3/4 Length
Units sold6KB0CWVT8CTZ
$10.99·★4.2·1.7K revsDr. Scholl's® Plantar Fasciitis & Achy Feet Relief Arch Support Sleeve, Cushioned Arch Supports, Compression Band, Foam Pad Insert, Non Slip Sole, All-Day Wear, Morning to Night, Unisex 1 Pair
Units sold6KB01M8O5G65
$14.97·★4.5·8K revsDr. Scholl’s Sport Insoles, Superior Shock Absorption and Arch Support to Reduce Muscle Fatigue and Stress on Lower Body Joints for Men, Shoe Inserts Men Size 8-14
Units sold5K
DWTWLE
1 ASIN in Top 10
10.3%
Units
10K
Revenue
$88.1K
Avg. price
$9.88
B0F228LMN5
$9.88·★4.2·7.1K revs4D Cloud Insoles for Men and Women Insoles Men (Black, Men: US 7-11) | super soft anti-fatigue, shock absorption, relieve foot pain,
Units sold10K
Homergy
1 ASIN in Top 10
5.2%
Units
5K
Revenue
$48.8K
Avg. price
$9.76
B08T7ST3RN
$9.76·★4.1·3.6K revsGel Heel Cups for Heel Pain Relief, Plantar Fasciitis - 2 Pack Inserts | Gel shoe inserts with arch support for Achilles tendonitis, fits women and men, 2 Pack
Units sold5K
Trending Plantar Fasciitis Insoles Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08T7ST3RN booked 5K units at $9.76, with ▲ 0.0% MoM change. On the growth side, B00HWNIQX6 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B081TNM773 close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08T7ST3RN
Gel Heel Cups for Heel Pain Relief, Plantar Fasciitis - 2 Pack Inserts | Gel shoe inserts with arch support for Achilles tendonitis, fits women and men, 2 Pack
Price
$9.76
Rating
4.1
Reviews
3.6K
Latest month sales
B00HWNIQX6
Airplus Plantar Fascia Orthotic 3/4 Length Shoe Insole (FSA&HSA Eligible)-Foam Shell & Gel Heel - Deep Heel Cup, Full-Foot Arch Support-Soft Cushioning & Stability -Fits Most Shoes & Boots-Unisex
Price
$8.98
Rating
4.3
Reviews
5.9K
Latest month sales
B081TNM773
PowerStep Pinnacle Low, PowerStep Insoles, Flat Feet, Plantar Fasciitis Relief, Overpronation, Arch Support, Heel Pain, All Day Comfort, Pain Relief, Made in USA (Men's 12-13)
Unlock to view ASIN details and product titles
Price
$54.95
Rating
4.4
Reviews
2.6K
Latest month sales
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