Shoe Inserts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shoe Inserts sales on Amazon US totaled 230,000 units in July 2026 (▼ 15.4% vs. the prior month), generating an estimated $3,428,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.0% of unit volume and 37.0% of revenue, while a typical listing is priced at $20.08. The keyword itself pulled 28,807 Amazon queries over the same period (▲ 14.2% MoM).
Zooming out to the 12-month window ending July 2026, the shoe inserts Top 50 moved 2,821,350 units and $42,126,238 in cumulative sales — an average of 235,113 units and $3,510,520 per month. Monthly throughput topped out at 274,150 units in October 2025 and dipped to 165,500 in May 2026, leaving the latest reading 2.8% higher than August 2025.
Shoe Inserts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
230K
▼ 15.4% MoM
Monthly Revenue 2026/07
$3.4M
▼ 18.2% MoM
Top 10 Market Share 2026/07
47.0%
Shoe Inserts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shoe inserts listing on Amazon US in July 2026 is ASIN B01M7VGCTI (Brand: Dr. Scholl's), which sold 30,000 units at $12.89 apiece — equal to 13.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 108,000 units and $1,269,320 in July 2026 — 47.0% of unit volume and 37.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shoe Inserts' on Amazon
July 2026
Is 47.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01M7VGCTI
Dr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
30K
▼ 25.0%vs. prior month
$387K
latest month
12-month trend
B01M8O5HLY
Dr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B09NKP7NGK
ZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
10K
▲ 0.0%vs. prior month
$92.5K
latest month
12-month trend
B0BMNBRM6Z
Dr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0D3WJ6HJW
benoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
10K
▲ 66.7%vs. prior month
$62.2K
latest month
12-month trend
B01M72M90W
Work All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
9K
▼ 10.0%vs. prior month
$115.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shoe Inserts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing shoe inserts brand in July 2026, moving 73,000 units across 6 ASINs for 67.6% of Top 10 volume. ZUCNANA follows with 10,000 units (9.3%), ahead of benoo on 10,000 units (9.3%).
With 5 brands splitting the Top 10 and 86.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.95 to $13.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
6 ASINs in Top 10
67.6%
Units
73K
Revenue
$976.8K
Avg. price
$13.46
B01M7VGCTI
$12.89·★4.5·60.8K revsDr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
Units sold30KB01M8O5HLY
$14.97·★4.4·87.6K revsDr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
Units sold10KB0BMNBRM6Z
$14.12·★4.4·4K revsDr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
Units sold10KB01M72M90W
$12.89·★4.3·29.5K revsWork All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
Units sold9KB0BHKHC2V6
$10.97·★4.2·4.2K revsDr. Scholl's Dr Scholl’s Go Sockless! Cushioning Insoles for Women Men Unisex, 3 Pairs, Trim to Fit - Absorbs Moisture to Keep Feet Dry, Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
Units sold8KB01M3VQZQ7
$14.89·★4.4·25.2K revsDr. Scholl’s Extra Comfort Support Insoles Men, Size 8-14, 1 Pair: All-Day Comfort Shoe Inserts with Massaging Gel for Big & Tall Men, 200lbs+, Wide Feet - Arch Support Inserts for Men, Trim to Fit
Units sold6K
ZUCNANA
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$92.5K
Avg. price
$4.99
B09NKP7NGK
$4.99·★4.3·5.1K revsZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
Units sold10K
benoo
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$62.2K
Avg. price
$2.95
B0D3WJ6HJW
$2.95·★4.2·2.1K revsbenoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
Units sold10K
Trending Shoe Inserts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D3WJ6HJW booked 10K units at $2.95, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D3WJ6HJW
benoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
Price
$2.95
Rating
4.2
Reviews
2.1K
Latest month sales
B0F229F7BM
4D Cloud Insoles for Men and Women (Black, Women: US 7-8.5) | insoles for women,super soft anti-fatigue, shock absorption, relieve foot pain,
Price
$9.88
Rating
4.2
Reviews
7.1K
Latest month sales
B08YR5MCXQ
Heel Grips Liner Cushions Inserts for Loose Shoes, Heel Pads Snugs for Shoe Too Big Men Women, Filler Improved Shoe Fit and Comfort, Stop Heel Slip and Blister (4 Pairs) (Pale Apricot+Black)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
14.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this shoe inserts report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card