Shoe Inserts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shoe Inserts sales on Amazon US totaled 245,000 units in July 2026 (▼ 15.8% vs. the prior month), generating an estimated $3,651,220 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.7% of unit volume and 34.8% of revenue, while a typical listing is priced at $18.32. The keyword itself pulled 29,212 Amazon queries over the same period (▲ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the shoe inserts Top 50 moved 3,001,350 units and $44,598,995 in cumulative sales — an average of 250,113 units and $3,716,583 per month. Monthly throughput topped out at 291,000 units in June 2026 and dipped to 180,000 in May 2026, leaving the latest reading 3.8% higher than August 2025.
Shoe Inserts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
245K
▼ 15.8% MoM
Monthly Revenue 2026/07
$3.7M
▼ 17.9% MoM
Top 10 Market Share 2026/07
45.7%
Shoe Inserts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shoe inserts listing on Amazon US in July 2026 is ASIN B01M7VGCTI (Brand: Dr. Scholl's), which sold 30,000 units at $12.89 apiece — equal to 12.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 112,000 units and $1,270,000 in July 2026 — 45.7% of unit volume and 34.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shoe Inserts' on Amazon
July 2026
Is 45.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01M7VGCTI
Dr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
30K
▼ 25.0%vs. prior month
$387K
latest month
12-month trend
B01M8O5HLY
Dr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B09NKP7NGK
ZUCNANA ZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
10K
▲ 0.0%vs. prior month
$92.5K
latest month
12-month trend
B0BMNBRM6Z
Dr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0D3WJ6HJW
benoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
10K
▲ 66.7%vs. prior month
$62.2K
latest month
12-month trend
B0F228LMN5
4D Cloud Insoles for Men and Women Memory Foam Arch Support Inserts | Plantar Fasciitis Relief, Shock Absorbing, Anti Fatigue, Standing All Day, Work Boots, Sneaker (Black, Men: US 7-11)
10K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
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Best Shoe Inserts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing shoe inserts brand in July 2026, moving 67,000 units across 5 ASINs for 59.8% of Top 10 volume. DWTWLE follows with 18,000 units (16.1%), ahead of ZUCNANA on 10,000 units (8.9%).
With 5 brands splitting the Top 10 and 84.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $13.34, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
5 ASINs in Top 10
59.8%
Units
67K
Revenue
$889.4K
Avg. price
$13.34
B01M7VGCTI
$12.89·★4.5·60.8K revsDr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
Units sold30KB01M8O5HLY
$14.97·★4.4·87.6K revsDr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
Units sold10KB0BMNBRM6Z
$14.99·★4.4·4K revsDr. Scholl’s Prevent Pain Insoles for Women, The Only Proven Insole to Prevent Lower Body Pain, Arch Support Shoe Inserts for Women, Size 6-10, 1 Pair
Units sold10KB01M72M90W
$12.89·★4.3·29.5K revsDr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Women, 1 Pair, Trim to Fit
Units sold9KB0BHKHC2V6
$10.97·★4.2·4.3K revsDr Scholl’s Go Sockless! Cushioning Insoles for Women Men Unisex, 3 Pairs, Trim to Fit - Absorbs Moisture to Keep Feet Dry, Shoe Inserts for Women Men with Plush Terry Cloth Layer for Added Comfort
Units sold8K
DWTWLE
2 ASINs in Top 10
16.1%
Units
18K
Revenue
$158.6K
Avg. price
$9.88
B0F228LMN5
$9.88·★4.2·7.2K revs4D Cloud Insoles for Men and Women Memory Foam Arch Support Inserts | Plantar Fasciitis Relief, Shock Absorbing, Anti Fatigue, Standing All Day, Work Boots, Sneaker (Black, Men: US 7-11)
Units sold10KB0F229F7BM
$9.88·★4.2·7.2K revsDWTWLE 4D Cloud Insoles for Men and Women,Memory Foam Cloud Soles | insoles for women,super soft anti-fatigue, shock absorption, relieve foot pain,(Black, Women: US 7-8.5)
Units sold8K
ZUCNANA
1 ASIN in Top 10
8.9%
Units
10K
Revenue
$92.5K
Avg. price
$4.99
B09NKP7NGK
$4.99·★4.3·5.1K revsZUCNANA ZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
Units sold10K
Trending Shoe Inserts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D3WJ6HJW booked 10K units at $2.95, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D3WJ6HJW
benoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
Price
$2.95
Rating
4.3
Reviews
2.2K
Latest month sales
B0F229F7BM
DWTWLE 4D Cloud Insoles for Men and Women,Memory Foam Cloud Soles | insoles for women,super soft anti-fatigue, shock absorption, relieve foot pain,(Black, Women: US 7-8.5)
Price
$9.88
Rating
4.2
Reviews
7.2K
Latest month sales
B08YR5MCXQ
Heel Grips Liner Cushions Inserts for Loose Shoes, Heel Pads Snugs for Shoe Too Big Men Women, Filler Improved Shoe Fit and Comfort, Stop Heel Slip and Blister (4 Pairs) (Pale Apricot+Black)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
14.5K
Latest month sales
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