Powder Blush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Powder Blush sales on Amazon US totaled 149,500 units in July 2026 (▼ 31.5% vs. the prior month), generating an estimated $1,790,923 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.2% of unit volume and 64.6% of revenue, while a typical listing is priced at $11.56. The keyword itself pulled 38,048 Amazon queries over the same period (▲ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the powder blush Top 50 moved 1,953,900 units and $26,390,404 in cumulative sales — an average of 162,825 units and $2,199,200 per month. Monthly throughput topped out at 228,050 units in December 2025 and dipped to 94,000 in May 2026, leaving the latest reading 16.1% higher than August 2025.
Powder Blush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
149.5K
▼ 31.5% MoM
Monthly Revenue 2026/07
$1.8M
▼ 42.3% MoM
Top 10 Market Share 2026/07
58.2%
Powder Blush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold powder blush listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 13.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 87,000 units and $1,156,210 in July 2026 — 58.2% of unit volume and 64.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Powder Blush' on Amazon
July 2026
Is 58.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B0CPFYBBMB
e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$80K
latest month
12-month trend
B0F38QBPTN
L'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Brightening Light Pink, 1 Kit
10K
▼ 50.0%vs. prior month
$119K
latest month
12-month trend
B0BBH8FRYL
LAURA GELLER Best of the Best Baked Palette – Full Face Palette
10K
▲ 0.0%vs. prior month
$428.7K
latest month
12-month trend
B0DHWFT182
LANEIGE Neo Blurring Powder: Korean Oil-Control Compact with Pore Blurring, Smoothing Finish & Travel-Friendly, No-Spill Packaging
7K
▼ 86.0%vs. prior month
$172.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Powder Blush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing powder blush brand in July 2026, moving 25,000 units across 3 ASINs for 28.7% of Top 10 volume. BS-MALL follows with 20,000 units (23.0%), ahead of L'Oreal Paris on 10,000 units (11.5%).
With 7 brands splitting the Top 10 and 63.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.67 to $12.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
3 ASINs in Top 10
28.7%
Units
25K
Revenue
$162.4K
Avg. price
$6.67
B07MWSRJ89
$5.00·★4.4·98.1K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Units sold10KB0CPFYBBMB
$8.00·★4.8·3.4K revse.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Units sold10KB0087HOAWC
$7.00·★4.6·7.6K revse.l.f. High Definition Powder, Loose Powder, Lightweight, Long-Lasting, Creates Soft Focus Effect, Masks Fine Lines & Imperfections, 0.28 Oz, Soft Luminance
Units sold5K
BS-MALL
1 ASIN in Top 10
23.0%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
L'Oreal Paris
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$119K
Avg. price
$12.19
B0F38QBPTN
$12.19·★4.5·4.6K revsL'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Brightening Light Pink, 1 Kit
Units sold10K
Trending Powder Blush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FJNDCRB8 booked 5K units at $9.97, with ▲ 0.0% MoM change. On the growth side, B007NW2DLM leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B001KYRRMO close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FJNDCRB8
COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush, with Hyaluronic Acid & White Rose Extract, Blends Seamlessly - Rose Latte (Nude with Pink Swirls)
Price
$9.97
Rating
4.5
Reviews
2.2K
Latest month sales
B007NW2DLM
e.l.f. Blush, Long-Lasting Blush For Creating A Natural, Healthy Glow, Flatters Your Skin Tone, Vegan & Cruelty-Free
Price
$4.00
Rating
4.2
Reviews
2.2K
Latest month sales
B001KYRRMO
L'Oreal Paris True Match Super-Blendable Powder Blush, Tender Rose, 0.21 Oz (Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$10.19
Rating
4.5
Reviews
13K
Latest month sales
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