Powder Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Powder Sunscreen sales on Amazon US totaled 171,700 units in July 2026 (▼ 49.4% vs. the prior month), generating an estimated $5,367,855 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.0% of unit volume and 74.1% of revenue, while a typical listing is priced at $29.06. The keyword itself pulled 28,613 Amazon queries over the same period (▼ 49.3% MoM).
Zooming out to the 12-month window ending July 2026, the powder sunscreen Top 50 moved 1,467,750 units and $46,391,077 in cumulative sales — an average of 122,313 units and $3,865,923 per month. Monthly throughput topped out at 339,600 units in June 2026 and dipped to 58,550 in December 2025, leaving the latest reading 79.2% higher than August 2025.
Powder Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
171.7K
▼ 49.4% MoM
Monthly Revenue 2026/07
$5.4M
▼ 51.4% MoM
Top 10 Market Share 2026/07
74.0%
Powder Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold powder sunscreen listing on Amazon US in July 2026 is ASIN B007U54P36 (Brand: La Roche-Posay), which sold 20,000 units at $39.97 apiece — equal to 11.6% of every unit tracked in this report.
The Top 10 ASINs account for 127,000 units and $3,977,520 in July 2026 — 74.0% of unit volume and 74.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Powder Sunscreen' on Amazon
July 2026
Is 74.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007U54P36
La Roche-Posay Anthelios Mineral Light Fluid Sunscreen for Face in 5 shades | Broad spectrum sunscreen, antioxidants, titanium dioxide & zinc oxide. No white cast, 5 shades, oil free & oxybenzone free.
20K
▼ 50.0%vs. prior month
$799.8K
latest month
12-month trend
B093W7CDWD
Colorescience FLEX Tinted Mineral Sunscreen SPF, Tone-Adapting Buildable Coverage with Zinc Oxide
20K
▼ 60.0%vs. prior month
$1.2M
latest month
12-month trend
B09GXF7KVD
Hawaiian Tropic Mineral Powder Sunscreen Brush SPF 30, 0.15 Oz
20K
▼ 33.3%vs. prior month
$282.8K
latest month
12-month trend
B0CGT9W5WX
Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based, Non-Toxic Brush-on For Kids, Adults & Babies | For Scalp, Face & Body (Reef Safe)
20K
▼ 60.0%vs. prior month
$499.8K
latest month
12-month trend
B0D9L7CTFB
CeraVe Tinted Sunscreen for Face, Mineral SPF 30 Moisturizer, Light, 1.7oz | Skin Care, Face Sunscreen, Hyaluronic Acid, Zinc Oxide, Titanium Dioxide, Sheer Tint, Healthy Glow, Blends Seamlessly
10K
▼ 50.0%vs. prior month
$127.5K
latest month
12-month trend
B0DM9YRKVD
EltaMD UV Skin Recovery 100% Mineral Face Sunscreen, SPF 50 | Red Color Correcting, Safe For Rosacea and Post-Procedure Skin, No White Cast, Zinc Oxide, Dermatologist Recommended
10K
▼ 50.0%vs. prior month
$520K
latest month
12-month trend
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Best Powder Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing powder sunscreen brand in July 2026, moving 20,000 units across 1 ASIN for 15.7% of Top 10 volume. Colorescience follows with 20,000 units (15.7%), ahead of Hawaiian Tropic on 20,000 units (15.7%).
Volume is spread across 10 brands, with the top three holding 47.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.19 to $58.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
1 ASIN in Top 10
15.7%
Units
20K
Revenue
$799.8K
Avg. price
$39.97
B007U54P36
$39.97·★4.5·25.9K revsLa Roche-Posay Anthelios Mineral Light Fluid Sunscreen for Face in 5 shades | Broad spectrum sunscreen, antioxidants, titanium dioxide & zinc oxide. No white cast, 5 shades, oil free & oxybenzone free.
Units sold20K
Colorescience
1 ASIN in Top 10
15.7%
Units
20K
Revenue
$1.2M
Avg. price
$58.00
B093W7CDWD
$58.00·★4.6·6K revsColorescience FLEX Tinted Mineral Sunscreen SPF, Tone-Adapting Buildable Coverage with Zinc Oxide
Units sold20K
Hawaiian Tropic
1 ASIN in Top 10
15.7%
Units
20K
Revenue
$282.8K
Avg. price
$14.19
B09GXF7KVD
$14.19·★4.2·6.9K revsHawaiian Tropic Mineral Powder Sunscreen Brush SPF 30, 0.15 Oz
Units sold20K
Trending Powder Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G7CJ4SG7 booked 7K units at $20.99, with ▼ 22.2% MoM change. On the growth side, B0GV7231Y5 leads positive momentum with ▲ 75.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G7CJ4SG7
KAHI Airy Fit Sun Stick S - SPF 50+ Broad Spectrum Face Sunscreen Stick | Broad Spectrum SPF 50+, Waterproof, Sweatproof, Sandproof, Ultra-Lightweight, Non-Greasy, No White Cast, Silky Powder Finish
Price
$20.99
Rating
4.6
Reviews
436
Latest month sales
B0GV7231Y5
Scarman Sunscreen Mineral Sunscreen Setting Powder SPF 35 for Face & Scalp | Brush Sunscreen Powder, Long Lasting Lightweight Breathable, Oil Control Natural Matte Finish for All Skin Type
Price
$6.99
Rating
4.3
Reviews
36
Latest month sales
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