It Cosmetics Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
It Cosmetics sales on Amazon US totaled 528,000 units in July 2026 (▼ 52.3% vs. the prior month), generating an estimated $12,848,560 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.7% of unit volume and 55.2% of revenue, while a typical listing is priced at $27.23. The keyword itself pulled 33,738 Amazon queries over the same period (▼ 45.8% MoM).
Zooming out to the 12-month window ending July 2026, the it cosmetics Top 50 moved 7,000,750 units and $171,816,314 in cumulative sales — an average of 583,396 units and $14,318,026 per month. Monthly throughput topped out at 1,108,000 units in June 2026 and dipped to 342,400 in May 2026, leaving the latest reading 40.7% higher than August 2025.
It Cosmetics Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
528K
▼ 52.3% MoM
Monthly Revenue 2026/07
$12.8M
▼ 54.0% MoM
Top 10 Market Share 2026/07
58.7%
It Cosmetics Market Share & Sales Concentration on Amazon US — July 2026
The most-sold it cosmetics listing on Amazon US in July 2026 is ASIN B0CNCL35CH (Brand: Dr.Melaxin), which sold 70,000 units at $19.00 apiece — equal to 13.3% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $7,098,100 in July 2026 — 58.7% of unit volume and 55.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'It Cosmetics' on Amazon
July 2026
Is 58.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B09XMYFTB7
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B082WZTJV5
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum - Peptide & Vitamin Infused Formula for Longer, Thicker, Fuller Looking Lashes - Ophthalmologist Tested, Cruelty-Free, 6 Week Supply (1mL)
30K
▼ 40.0%vs. prior month
$1M
latest month
12-month trend
B0G1T61T7X
Prime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best It Cosmetics Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr.Melaxin is the best-performing it cosmetics brand in July 2026, moving 70,000 units across 1 ASIN for 22.6% of Top 10 volume. SimplyVital follows with 50,000 units (16.1%), ahead of PRIME PROMETICS on 40,000 units (12.9%).
Volume is spread across 9 brands, with the top three holding 51.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.00 to $36.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr.Melaxin
1 ASIN in Top 10
22.6%
Units
70K
Revenue
$1.3M
Avg. price
$19.00
B0CNCL35CH
$19.00·★4.1·9.5K revsDr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
Units sold70K
SimplyVital
1 ASIN in Top 10
16.1%
Units
50K
Revenue
$1.1M
Avg. price
$23.97
B0BBSP2JNQ
$23.97·★4.4·37.1K revsSimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
Units sold50K
PRIME PROMETICS
2 ASINs in Top 10
12.9%
Units
40K
Revenue
$1.4M
Avg. price
$36.00
B0G1T61T7X
$44.00·★3.8·3.7K revsPrime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
Units sold20KB0BG6FXQCC
$28.00·★4.0·27K revsPrime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
Units sold20K
Trending It Cosmetics Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G1T61T7X booked 20K units at $44.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G1T61T7X
Prime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
Price
$44.00
Rating
3.8
Reviews
3.7K
Latest month sales
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
Price
$9.99
Rating
4.6
Reviews
60K
Latest month sales
B0BG6FXQCC
Prime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
Unlock to view ASIN details and product titles
Price
$28.00
Rating
4.0
Reviews
27K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this it cosmetics report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card