Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Powder sales on Amazon US totaled 865,000 units in July 2026 (▼ 4.0% vs. the prior month), generating an estimated $14,997,260 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.1% of unit volume and 63.2% of revenue, while a typical listing is priced at $16.28. The keyword itself pulled 75,270 Amazon queries over the same period (▲ 9.3% MoM).
Zooming out to the 12-month window ending July 2026, the powder Top 50 moved 8,888,000 units and $147,231,547 in cumulative sales — an average of 740,667 units and $12,269,296 per month. Monthly throughput topped out at 901,000 units in June 2026 and dipped to 496,000 in May 2026, leaving the latest reading 17.7% higher than August 2025.
Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
865K
▼ 4.0% MoM
Monthly Revenue 2026/07
$15M
▼ 2.2% MoM
Top 10 Market Share 2026/07
60.1%
Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold powder listing on Amazon US in July 2026 is ASIN B00GL2HMES (Brand: Nutricost), which sold 100,000 units at $19.35 apiece — equal to 11.6% of every unit tracked in this report.
The Top 10 ASINs account for 520,000 units and $9,474,700 in July 2026 — 60.1% of unit volume and 63.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Powder' on Amazon
July 2026
Is 60.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00GL2HMES
Nutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
100K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0CJH9DRM6
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
50K
▲ 0.0%vs. prior month
$942K
latest month
12-month trend
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B0009STDJW
Johnson's Baby Powder with Cornstarch, Aloe & Vitamin E, 15 oz | Hypoallergenic, No Added Parabens & Dyes, Designed for Delicate Skin, For Babies, Kids, & Adults
40K
▲ 0.0%vs. prior month
$198K
latest month
12-month trend
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Best Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutricost is the best-performing powder brand in July 2026, moving 100,000 units across 1 ASIN for 19.2% of Top 10 volume. Vital Proteins follows with 100,000 units (19.2%), ahead of OxiClean on 100,000 units (19.2%).
Volume is spread across 10 brands, with the top three holding 57.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $19.35, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutricost
1 ASIN in Top 10
19.2%
Units
100K
Revenue
$2.1M
Avg. price
$19.35
B00GL2HMES
$19.35·★4.7·59.5K revsNutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
Units sold100K
Vital Proteins
1 ASIN in Top 10
19.2%
Units
100K
Revenue
$1.9M
Avg. price
$18.65
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100K
OxiClean
1 ASIN in Top 10
19.2%
Units
100K
Revenue
$1M
Avg. price
$8.99
B01BUNHFAS
$8.99·★4.8·47.8K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100K
Trending Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B081R5PX1D booked 20K units at $14.95, with ▲ 100.0% MoM change. On the growth side, B0DT1ZTWHL leads positive momentum with ▲ 133.3% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B081R5PX1D
True Organic Pure Ceylon Cinnamon Powder, 1 lb, Premium Grade, Gluten Free, USDA & Kosher Certified, Organic Ground Cinnamon powder, Non-GMO, Ceylon Premium Quality
Price
$14.95
Rating
4.7
Reviews
8.5K
Latest month sales
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$38.22
Rating
4.6
Reviews
20.6K
Latest month sales
B0DT1ZTWHL
Tide Ultra OXI Powder Laundry Detergent
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.8
Reviews
1.7K
Latest month sales
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