Blush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blush sales on Amazon US totaled 168,700 units in July 2026 (▼ 16.8% vs. the prior month), generating an estimated $1,933,564 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 59.0% of revenue, while a typical listing is priced at $11.59. The keyword itself pulled 433,059 Amazon queries over the same period (▲ 15.2% MoM).
Zooming out to the 12-month window ending July 2026, the blush Top 50 moved 1,998,950 units and $23,589,324 in cumulative sales — an average of 166,579 units and $1,965,777 per month. Monthly throughput topped out at 238,100 units in December 2025 and dipped to 105,650 in May 2026, leaving the latest reading 23.2% higher than August 2025.
Blush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
168.7K
▼ 16.8% MoM
Monthly Revenue 2026/07
$1.9M
▼ 18.7% MoM
Top 10 Market Share 2026/07
55.1%
Blush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blush listing on Amazon US in July 2026 is ASIN B0F3J6W5KW (Brand: e.l.f.), which sold 20,000 units at $5.79 apiece — equal to 11.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 93,000 units and $1,141,000 in July 2026 — 55.1% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blush' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B074PTZCNW
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B088W7L534
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
10K
▼ 50.0%vs. prior month
$50K
latest month
12-month trend
B0BBH8FRYL
LAURA GELLER Best of the Best Baked Palette – Full Face Palette
10K
▲ 0.0%vs. prior month
$428.7K
latest month
12-month trend
B0F2J7VVQ7
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
10K
▲ 0.0%vs. prior month
$236.5K
latest month
12-month trend
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Best Blush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing blush brand in July 2026, moving 53,000 units across 5 ASINs for 57.0% of Top 10 volume. L'Oreal Paris follows with 10,000 units (10.8%), ahead of LAURA GELLER NEW YORK on 10,000 units (10.8%).
With 6 brands splitting the Top 10 and 78.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.56 to $52.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
5 ASINs in Top 10
57.0%
Units
53K
Revenue
$277.4K
Avg. price
$5.56
B0F3J6W5KW
$5.79·★4.4·9.8K revse.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold20KB07MWSRJ89
$5.00·★4.4·97.9K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Units sold10KB088W7L534
$5.00·★4.4·97.9K revse.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
Units sold10KB0CPFX9BZ2
$5.00·★4.8·3.7K revse.l.f. Camo Liquid Blush Brush | Angled Blush Brush Ideal For Applying & Blending Colors On Cheeks, Soft, Dense Bristles, Vegan & Cruelty-free
Units sold8KB0CPFYGNR7
$7.00·★4.6·15.3K revse.l.f. Camo Liquid Blush, Dusty Rosé | Long-lasting Liquid Blush For High-pigment Color, Creates A Soft, Dewy Finish, Vegan & Cruelty-free
Units sold5K
L'Oreal Paris
1 ASIN in Top 10
10.8%
Units
10K
Revenue
$148.8K
Avg. price
$14.97
B074PTZCNW
$14.97·★4.5·18K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
Units sold10K
LAURA GELLER NEW YORK
1 ASIN in Top 10
10.8%
Units
10K
Revenue
$428.7K
Avg. price
$52.00
B0BBH8FRYL
$52.00·★4.5·9.9K revsLAURA GELLER Best of the Best Baked Palette – Full Face Palette
Units sold10K
Trending Blush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CPFYGNR7 booked 5K units at $7.00, with ▲ 25.0% MoM change. On the growth side, B007NW2DLM leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DSLZMX76 close behind at ▲ 185.7% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CPFYGNR7
e.l.f. Camo Liquid Blush, Dusty Rosé | Long-lasting Liquid Blush For High-pigment Color, Creates A Soft, Dewy Finish, Vegan & Cruelty-free
Price
$7.00
Rating
4.6
Reviews
15.3K
Latest month sales
B007NW2DLM
e.l.f. Blush, Long-Lasting Blush For Creating A Natural, Healthy Glow, Flatters Your Skin Tone, Vegan & Cruelty-Free
Price
$3.00
Rating
4.2
Reviews
2.2K
Latest month sales
B0DSLZMX76
LAURA GELLER The Wonder Balm Cream Blush –Multi-Use, Pinch-Me Pink
Unlock to view ASIN details and product titles
Price
$32.00
Rating
4.3
Reviews
1.3K
Latest month sales
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