Potty Training Underwear For Girls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Pampers is the best-performing potty training underwear for girls brand in July 2026, moving 33,000 units across 4 ASINs for 54.1% of Top 10 volume. Pull-Ups follows with 14,000 units (23.0%), ahead of GoodNites on 11,000 units (18.0%).

With 4 brands splitting the Top 10 and 95.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $49.27, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GP9KJPK2 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0DW9C3F4L close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.