Chia Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chia sales on Amazon US totaled 275,100 units in July 2026 (▲ 2.8% vs. the prior month), generating an estimated $2,902,291 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.3% of unit volume and 63.0% of revenue, while a typical listing is priced at $13.80. The keyword itself pulled 29,430 Amazon queries over the same period (▲ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the chia Top 50 moved 2,741,100 units and $28,965,613 in cumulative sales — an average of 228,425 units and $2,413,801 per month. Monthly throughput topped out at 275,400 units in January 2026 and dipped to 140,500 in May 2026, leaving the latest reading 12.2% higher than August 2025.
Chia Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
275.1K
▲ 2.8% MoM
Monthly Revenue 2026/07
$2.9M
▼ 1.9% MoM
Top 10 Market Share 2026/07
68.3%
Chia Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chia listing on Amazon US in July 2026 is ASIN B00MPQ5ZOS (Brand: BetterBody Foods), which sold 50,000 units at $13.97 apiece — equal to 18.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 188,000 units and $1,827,400 in July 2026 — 68.3% of unit volume and 63.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chia' on Amazon
July 2026
Is 68.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MPQ5ZOS
BBF Organic Chia Seeds 32 Oz, Omega-3 & Fiber, Pudding, Smoothies, Oatmeal | High Fiber Chia Seeds, Omega 3s, Plant-Based Protein, Overnight Oats, Egg Replacement for Baking, BetterBody Foods
50K
▼ 16.7%vs. prior month
$698.5K
latest month
12-month trend
B08C8RCWXN
Amazon Grocery, Organic Chia Seeds, 16 Oz
20K
▲ 0.0%vs. prior month
$104K
latest month
12-month trend
B00WM6CHFQ
Elan Organic Chia Seeds, 8.8 oz, Natural Raw Black Chia Seeds, Plant-Based, Non-GMO, Vegan, Gluten-Free, Kosher, Gels Easily, Superfood
20K
▲ 150.0%vs. prior month
$76.6K
latest month
12-month trend
B074HJF6KM
365 by Whole Foods Market, Organic Black Chia Seeds, 15 Ounce
20K
▲ 0.0%vs. prior month
$178.6K
latest month
12-month trend
B00BIZ2NLU
Wonderful Pistachios No Shells, Roasted & Salted Nuts, 12 Ounce Resealable Bag, Protein Snacks, Gluten Free, Healthy Snack
20K
▲ 0.0%vs. prior month
$207.2K
latest month
12-month trend
B012BOYUUI
BBF Organic Chia Seeds 20 Oz, Omega-3 & Fiber, Pudding, Smoothies, Oatmeal | High Fiber Chia Seeds, Omega 3s, Plant-Based Protein, Overnight Oats, Egg Replacement for Baking, BetterBody Foods
20K
▲ 150.0%vs. prior month
$191.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Chia Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BetterBody Foods is the best-performing chia brand in July 2026, moving 70,000 units across 2 ASINs for 37.2% of Top 10 volume. Amazon Grocery follows with 20,000 units (10.6%), ahead of Elan on 20,000 units (10.6%).
Volume is spread across 8 brands, with the top three holding 58.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.74 to $11.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BetterBody Foods
2 ASINs in Top 10
37.2%
Units
70K
Revenue
$890.3K
Avg. price
$11.78
B00MPQ5ZOS
$13.97·★4.7·110.1K revsBBF Organic Chia Seeds 32 Oz, Omega-3 & Fiber, Pudding, Smoothies, Oatmeal | High Fiber Chia Seeds, Omega 3s, Plant-Based Protein, Overnight Oats, Egg Replacement for Baking, BetterBody Foods
Units sold50KB012BOYUUI
$9.59·★4.7·110.1K revsBBF Organic Chia Seeds 20 Oz, Omega-3 & Fiber, Pudding, Smoothies, Oatmeal | High Fiber Chia Seeds, Omega 3s, Plant-Based Protein, Overnight Oats, Egg Replacement for Baking, BetterBody Foods
Units sold20K
Amazon Grocery
1 ASIN in Top 10
10.6%
Units
20K
Revenue
$104K
Avg. price
$5.07
B08C8RCWXN
$5.07·★4.7·3.9K revsAmazon Grocery, Organic Chia Seeds, 16 Oz
Units sold20K
Elan
1 ASIN in Top 10
10.6%
Units
20K
Revenue
$76.6K
Avg. price
$3.74
B00WM6CHFQ
$3.74·★4.7·10.5K revsElan Organic Chia Seeds, 8.8 oz, Natural Raw Black Chia Seeds, Plant-Based, Non-GMO, Vegan, Gluten-Free, Kosher, Gels Easily, Superfood
Units sold20K
Trending Chia Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B012BOYUUI booked 20K units at $9.59, with ▲ 150.0% MoM change. On the growth side, B074HC7WS9 leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B00WM6CHFQ close behind at ▲ 150.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B012BOYUUI
BBF Organic Chia Seeds 20 Oz, Omega-3 & Fiber, Pudding, Smoothies, Oatmeal | High Fiber Chia Seeds, Omega 3s, Plant-Based Protein, Overnight Oats, Egg Replacement for Baking, BetterBody Foods
Price
$9.59
Rating
4.7
Reviews
110.1K
Latest month sales
B074HC7WS9
365 by Whole Foods Market, Organic White Chia Seed, 15 Ounce
Price
$9.49
Rating
4.8
Reviews
1.1K
Latest month sales
B00WM6CHFQ
Elan Organic Chia Seeds, 8.8 oz, Natural Raw Black Chia Seeds, Plant-Based, Non-GMO, Vegan, Gluten-Free, Kosher, Gels Easily, Superfood
Unlock to view ASIN details and product titles
Price
$3.74
Rating
4.7
Reviews
10.5K
Latest month sales
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