Icing Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

365 by Whole Foods Market is the best-performing icing brand in July 2026, moving 23,000 units across 3 ASINs for 36.5% of Top 10 volume. Duncan Hines follows with 12,000 units (19.0%), ahead of RICCLE on 10,000 units (15.9%).

With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.87 to $7.19, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07FW8RG3Q booked 9K units at $2.99, with ▲ 350.0% MoM change. On the growth side, B00L15AOSG leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B00DIV5OI6 close behind at ▲ 200.0% MoM on 300 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.