Pens Bulk Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pens Bulk sales on Amazon US totaled 573,000 units in July 2026 (▲ 11.0% vs. the prior month), generating an estimated $6,160,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.9% of unit volume and 45.9% of revenue, while a typical listing is priced at $11.41. The keyword itself pulled 87,792 Amazon queries over the same period (▲ 34.7% MoM).
Zooming out to the 12-month window ending July 2026, the pens bulk Top 50 moved 5,375,250 units and $60,665,454 in cumulative sales — an average of 447,938 units and $5,055,455 per month. Monthly throughput topped out at 775,000 units in August 2025 and dipped to 238,300 in May 2026, leaving the latest reading 26.1% lower than August 2025.
Pens Bulk Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
573K
▲ 11.0% MoM
Monthly Revenue 2026/07
$6.2M
▲ 4.6% MoM
Top 10 Market Share 2026/07
48.9%
Pens Bulk Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pens bulk listing on Amazon US in July 2026 is ASIN B082PN4X5J (Brand: Sharpie), which sold 50,000 units at $9.99 apiece — equal to 8.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $2,828,700 in July 2026 — 48.9% of unit volume and 45.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pens Bulk' on Amazon
July 2026
Is 48.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B001GAOTSW
PILOT G2 Pens, Premium Refillable and Retractable Rolling Ball Gel Pens, Fine Point, 0.7mm, Black Ink, 12-Pack
30K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
B082PMRSBK
Sharpie Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
30K
▲ 200.0%vs. prior month
$143.1K
latest month
12-month trend
B0012YVGOW
BIC Round Stic Xtra Life Ballpoint Pen, Ultra Long Lasting and Consistent Ink Flow, 60-Count in Black Ink
30K
▲ 0.0%vs. prior month
$130.5K
latest month
12-month trend
B0G7NKPKCZ
ARTISTRO 36 Dual-Tip Acrylic Paint Marker Pens for Drawing | For Fabric, Rock, Glass, Wood, Arts & Crafts Gift for Adults, Teens & Kids, Pumpkin Decorating Kit & Halloween Crafts
30K
▼ 25.0%vs. prior month
$303.6K
latest month
12-month trend
B0G7P9MMCP
ARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
30K
▲ 50.0%vs. prior month
$299.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pens Bulk Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing pens bulk brand in July 2026, moving 100,000 units across 3 ASINs for 35.7% of Top 10 volume. ARTISTRO follows with 60,000 units (21.4%), ahead of Paper Mate on 40,000 units (14.3%).
With 6 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.43 to $13.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
3 ASINs in Top 10
35.7%
Units
100K
Revenue
$1M
Avg. price
$9.43
B082PN4X5J
$9.99·★4.7·84.3K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB082PMRSBK
$4.87·★4.7·84.3K revsSharpie Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Units sold30KB0FJTJG44G
$13.44·★4.7·1.4K revsSharpie S-Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
Units sold20K
ARTISTRO
2 ASINs in Top 10
21.4%
Units
60K
Revenue
$603K
Avg. price
$9.98
B0G7NKPKCZ
$9.99·★4.4·9.2K revsARTISTRO 36 Dual-Tip Acrylic Paint Marker Pens for Drawing | For Fabric, Rock, Glass, Wood, Arts & Crafts Gift for Adults, Teens & Kids, Pumpkin Decorating Kit & Halloween Crafts
Units sold30KB0G7P9MMCP
$9.97·★4.4·13.5K revsARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
Units sold30K
Paper Mate
2 ASINs in Top 10
14.3%
Units
40K
Revenue
$524.6K
Avg. price
$13.64
B01HAREUK6
$13.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
Units sold20KB019QBOG3U
$13.29·★4.8·71.2K revsPaper Mate InkJoy Gel Pens, Assorted, Medium Point (0.7mm), 14 Count - Smooth Writing, Back to School, Teacher Supplies, Journaling, Note-Taking, Doodling
Units sold20K
Trending Pens Bulk Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01EB6E3EC leads positive momentum with ▲ 233.3% MoM growth on 10K units, with B082PMRSBK close behind at ▲ 200.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01EB6E3EC
Paper Mate InkJoy 100RT Retractable Ballpoint Pens, Medium Point (1.0mm), 20 Count - Teacher Essentials, Colorful Office Supplies, Note-Taking, Back to School
Price
$7.99
Rating
4.7
Reviews
15.1K
Latest month sales
B082PMRSBK
Sharpie Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Price
$4.87
Rating
4.7
Reviews
84.3K
Latest month sales
B07BDWD8B7
Amazon Basics Retractable Ballpoint Pens with Comfortable Grip for Smooth Writing, Black, Note-Taking, Office and School Supplies, 12-Pack
Unlock to view ASIN details and product titles
Price
$5.64
Rating
4.4
Reviews
19.5K
Latest month sales
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