Black Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Black Pens sales on Amazon US totaled 708,000 units in July 2026 (▲ 22.5% vs. the prior month), generating an estimated $6,026,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 48.9% of revenue, while a typical listing is priced at $9.48. The keyword itself pulled 217,157 Amazon queries over the same period (▲ 146.8% MoM).
Zooming out to the 12-month window ending July 2026, the black pens Top 50 moved 6,889,550 units and $64,112,661 in cumulative sales — an average of 574,129 units and $5,342,722 per month. Monthly throughput topped out at 985,000 units in August 2025 and dipped to 293,200 in May 2026, leaving the latest reading 28.1% lower than August 2025.
Black Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
708K
▲ 22.5% MoM
Monthly Revenue 2026/07
$6M
▲ 12.7% MoM
Top 10 Market Share 2026/07
55.1%
Black Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold black pens listing on Amazon US in July 2026 is ASIN B00006IFHD (Brand: Sharpie), which sold 100,000 units at $7.99 apiece — equal to 14.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 390,000 units and $2,948,300 in July 2026 — 55.1% of unit volume and 48.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Black Pens' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00006IFHD
Sharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
100K
▲ 0.0%vs. prior month
$809K
latest month
12-month trend
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B000N35G5S
EXPO Low Odor Dry Erase Markers, Fine Tip, Black, 4 Count - Home Organization, Study Supplies
40K
▲ 300.0%vs. prior month
$78.4K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B00006IFI3
Sharpie Permanent Markers, Ultra Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant
30K
▲ 0.0%vs. prior month
$255.3K
latest month
12-month trend
B08MBFPFCQ
Sharpie Permanent Markers Variety Pack, Includes Chisel, Fine, and Ultra-Fine Tips, Black, 6 Count - Poster, Office, School Supplies
30K
▲ 50.0%vs. prior month
$162.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Black Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing black pens brand in July 2026, moving 240,000 units across 5 ASINs for 61.5% of Top 10 volume. EXPO follows with 40,000 units (10.3%), ahead of Paper Mate on 30,000 units (7.7%).
With 6 brands splitting the Top 10 and 79.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.47 to $9.79, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
5 ASINs in Top 10
61.5%
Units
240K
Revenue
$2M
Avg. price
$7.52
B00006IFHD
$7.99·★4.8·46.3K revsSharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More
Units sold100KB082PN4X5J
$9.99·★4.7·84.3K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB00006IFI3
$8.99·★4.8·35.8K revsSharpie Permanent Markers, Ultra Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant
Units sold30KB08MBFPFCQ
$5.74·★4.8·33.5K revsSharpie Permanent Markers Variety Pack, Includes Chisel, Fine, and Ultra-Fine Tips, Black, 6 Count - Poster, Office, School Supplies
Units sold30KB082PMRSBK
$4.87·★4.7·84.3K revsSharpie Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Units sold30K
EXPO
1 ASIN in Top 10
10.3%
Units
40K
Revenue
$78.4K
Avg. price
$4.47
B000N35G5S
$4.47·★4.7·12.9K revsEXPO Low Odor Dry Erase Markers, Fine Tip, Black, 4 Count - Home Organization, Study Supplies
Units sold40K
Paper Mate
1 ASIN in Top 10
7.7%
Units
30K
Revenue
$217.2K
Avg. price
$9.79
B000J09CO6
$9.79·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Units sold30K
Trending Black Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B082PMRSBK booked 30K units at $4.87, with ▲ 200.0% MoM change. On the growth side, B000N35G5S leads positive momentum with ▲ 300.0% MoM growth on 40K units, with B01DMRAKIE close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B082PMRSBK
Sharpie Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Price
$4.87
Rating
4.7
Reviews
84.3K
Latest month sales
B000N35G5S
EXPO Low Odor Dry Erase Markers, Fine Tip, Black, 4 Count - Home Organization, Study Supplies
Price
$4.47
Rating
4.7
Reviews
12.9K
Latest month sales
B01DMRAKIE
BIC Round Stic Grip Xtra Comfort Black Ballpoint Pens, 12-Count Pack | Medium Point 1.2mm Tip Size | Soft Grip Design for Enhanced Comfort | Smooth Ink Flow for Effortless Writing
Unlock to view ASIN details and product titles
Price
$3.89
Rating
4.7
Reviews
7K
Latest month sales
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