White Out Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Out sales on Amazon US totaled 147,400 units in July 2026 (▲ 25.9% vs. the prior month), generating an estimated $1,194,781 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.3% of unit volume and 67.9% of revenue, while a typical listing is priced at $9.57. The keyword itself pulled 483,621 Amazon queries over the same period (▲ 68.4% MoM).
Zooming out to the 12-month window ending July 2026, the white out Top 50 moved 1,384,850 units and $12,861,073 in cumulative sales — an average of 115,404 units and $1,071,756 per month. Monthly throughput topped out at 190,950 units in August 2025 and dipped to 62,150 in May 2026, leaving the latest reading 22.8% lower than August 2025.
White Out Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
147.4K
▲ 25.9% MoM
Monthly Revenue 2026/07
$1.2M
▲ 11.1% MoM
Top 10 Market Share 2026/07
73.3%
White Out Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white out listing on Amazon US in July 2026 is ASIN B0007L1W0E (Brand: BIC), which sold 50,000 units at $5.97 apiece — equal to 33.9% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 108,000 units and $811,630 in July 2026 — 73.3% of unit volume and 67.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Out' on Amazon
July 2026
Is 73.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0007L1W0E
BIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies | Instant Dry Application for Quick Corrections | Tear Resistant for Durability | Clear Dispenser Shows Remaining Tape Supply
50K
▲ 66.7%vs. prior month
$198K
latest month
12-month trend
B000LNSHSS
BIC Wite-Out Quick Dry Correction Fluid, 20mL, White, 1-Count Pack
10K
▲ 0.0%vs. prior month
$15.1K
latest month
12-month trend
B002MGJZRE
BIC Wite-Out EZ Correct Tear-Resistant Correction Tape, 39.3 ft, 10 Count
10K
▲ 0.0%vs. prior month
$142.3K
latest month
12-month trend
B07SMXNDS1
BIC Wite-Out EZ Correct Correction Tape, Tear-Resistant and No Dry Time, 18-Count Pack in White
8K
▲ 0.0%vs. prior month
$179.5K
latest month
12-month trend
B0DPPZDZZY
Amazon Basics White-Out Correction Tape with Dispenser, Clean and Easy to Use, 39.3ft, 10-Pack, Tear-Resistant Tape for Office or School Supplies
6K
▲ 500.0%vs. prior month
$47.2K
latest month
12-month trend
B09V712PKD
Unjoo White Correction Tape, For school, Office,12pack, 5M/196"x0.2",Black | Easy To Use Applicator for Instant Corrections Wrong Writing At Any Time, Tear-Resistant Correction tape Bulk
6K
▲ 50.0%vs. prior month
$57.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Out Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing white out brand in July 2026, moving 88,000 units across 6 ASINs for 81.5% of Top 10 volume. Amazon Basics follows with 10,000 units (9.3%), ahead of Unjoo on 6,000 units (5.6%).
With 4 brands splitting the Top 10 and 96.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.46 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
6 ASINs in Top 10
81.5%
Units
88K
Revenue
$579.4K
Avg. price
$8.26
B0007L1W0E
$5.97·★4.6·66.9K revsBIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies | Instant Dry Application for Quick Corrections | Tear Resistant for Durability | Clear Dispenser Shows Remaining Tape Supply
Units sold50KB000LNSHSS
$1.54·★4.8·12.7K revsBIC Wite-Out Quick Dry Correction Fluid, 20mL, White, 1-Count Pack
Units sold10KB002MGJZRE
$11.50·★4.7·19.7K revsBIC Wite-Out EZ Correct Tear-Resistant Correction Tape, 39.3 ft, 10 Count
Units sold10KB07SMXNDS1
$20.90·★4.7·19.7K revsBIC Wite-Out EZ Correct Correction Tape, Tear-Resistant and No Dry Time, 18-Count Pack in White
Units sold8KB00HX9REB4
$4.64·★4.5·1.8K revsWite.Out, Shake 'n Squeeze Pens, 2 pack, 0.3 oz each | Needle-point Tip for Accuracy, Soft Squeeze Barrel, Quick Drying, Ideal for Office Use
Units sold5KB0041IJ4NG
$4.99·★4.8·4.3K revsBIC Wite-Out Quick Dry Correction Fluid, White, 2-Pack, 20ml Each | Easy Brush-On Application | Smooth Coverage for Handwritten Notes | Dries Quickly for Instant Rewriting
Units sold5K
Amazon Basics
2 ASINs in Top 10
9.3%
Units
10K
Revenue
$71.1K
Avg. price
$6.46
B0DPPZDZZY
$7.54·★4.2·2.1K revsAmazon Basics White-Out Correction Tape with Dispenser, Clean and Easy to Use, 39.3ft, 10-Pack, Tear-Resistant Tape for Office or School Supplies
Units sold6KB0DPQ1NZQ5
$5.37·★4.2·2.1K revsAmazon Basics White-Out Correction Tape with Dispenser, 39.3ft, 4-Pack, Tear-Resistant Tape for Office or School Supplies, Green, Orange, Purple, Red, Blue
Units sold4K
Unjoo
1 ASIN in Top 10
5.6%
Units
6K
Revenue
$57.2K
Avg. price
$8.99
B09V712PKD
$8.99·★4.3·1.7K revsUnjoo White Correction Tape, For school, Office,12pack, 5M/196"x0.2",Black | Easy To Use Applicator for Instant Corrections Wrong Writing At Any Time, Tear-Resistant Correction tape Bulk
Units sold6K
Trending White Out Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DPPZDZZY booked 6K units at $7.54, with ▲ 500.0% MoM change. On the growth side, B0D63LZ553 leads positive momentum with ▲ 1100.0% MoM growth on 600 units, with B0D63KBK7F close behind at ▲ 400.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DPPZDZZY
Amazon Basics White-Out Correction Tape with Dispenser, Clean and Easy to Use, 39.3ft, 10-Pack, Tear-Resistant Tape for Office or School Supplies
Price
$7.54
Rating
4.2
Reviews
2.1K
Latest month sales
B0D63LZ553
Mr. Pen- Aesthetic Correction Tape, 0.2" x 197", 6 pcs, Pastel Colors | Cute Correction Tape
Price
$5.95
Rating
4.5
Reviews
371
Latest month sales
B0D63KBK7F
Mr. Pen- Aesthetic Correction Tape, 0.2" x 236", 6 pcs, Pastel Colors | Cute Correction Tape
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.5
Reviews
391
Latest month sales
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