Bible Highlighters Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bible Highlighters sales on Amazon US totaled 310,200 units in July 2026 (▲ 62.5% vs. the prior month), generating an estimated $2,242,807 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.4% of unit volume and 58.2% of revenue, while a typical listing is priced at $8.72. The keyword itself pulled 71,246 Amazon queries over the same period (▲ 21.0% MoM).
Zooming out to the 12-month window ending July 2026, the bible highlighters Top 50 moved 2,294,350 units and $17,733,380 in cumulative sales — an average of 191,196 units and $1,477,782 per month. Monthly throughput topped out at 382,400 units in August 2025 and dipped to 75,400 in May 2026, leaving the latest reading 18.9% lower than August 2025.
Bible Highlighters Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
310.2K
▲ 62.5% MoM
Monthly Revenue 2026/07
$2.2M
▲ 48.4% MoM
Top 10 Market Share 2026/07
67.4%
Bible Highlighters Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bible highlighters listing on Amazon US in July 2026 is ASIN B000Q5ZGIA (Brand: BIC), which sold 90,000 units at $1.79 apiece — equal to 29.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 209,000 units and $1,304,700 in July 2026 — 67.4% of unit volume and 58.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bible Highlighters' on Amazon
July 2026
Is 67.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B019QROV9S
Sharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
30K
▲ 50.0%vs. prior month
$359.4K
latest month
12-month trend
B0C1HQZ4VY
Sharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
20K
▲ 100.0%vs. prior month
$138.8K
latest month
12-month trend
B0891Y35JM
BIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 6-Count Pack | Assorted Pastel Colors, Ideal for Bullet Journaling and Note Taking | Soft Comfort Grip for Easy Use
10K
▲ 233.3%vs. prior month
$47.9K
latest month
12-month trend
B09Y2KJ2KX
Sharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
10K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
B002BA5WLE
Sharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
10K
▲ 400.0%vs. prior month
$50.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bible Highlighters Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing bible highlighters brand in July 2026, moving 100,000 units across 2 ASINs for 47.8% of Top 10 volume. Sharpie follows with 70,000 units (33.5%), ahead of Zebra Pen on 10,000 units (4.8%).
With 6 brands splitting the Top 10 and 86.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.38 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
2 ASINs in Top 10
47.8%
Units
100K
Revenue
$221.6K
Avg. price
$3.38
B000Q5ZGIA
$1.79·★4.8·43.3K revsBIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors
Units sold90KB0891Y35JM
$4.97·★4.7·6.5K revsBIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 6-Count Pack | Assorted Pastel Colors, Ideal for Bullet Journaling and Note Taking | Soft Comfort Grip for Easy Use
Units sold10K
Sharpie
4 ASINs in Top 10
33.5%
Units
70K
Revenue
$664.3K
Avg. price
$9.48
B019QROV9S
$11.99·★4.8·16.4K revsSharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
Units sold30KB0C1HQZ4VY
$6.94·★4.8·1.1K revsSharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
Units sold20KB09Y2KJ2KX
$11.99·★4.6·3.5K revsSharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
Units sold10KB002BA5WLE
$6.99·★4.8·20K revsSharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
Units sold10K
Zebra Pen
1 ASIN in Top 10
4.8%
Units
10K
Revenue
$135.5K
Avg. price
$14.97
B0752WWCTN
$14.97·★4.8·56.6K revsZebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
Units sold10K
Trending Bible Highlighters Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0891Y35JM booked 10K units at $4.97, with ▲ 233.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0891Y35JM
BIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 6-Count Pack | Assorted Pastel Colors, Ideal for Bullet Journaling and Note Taking | Soft Comfort Grip for Easy Use
Price
$4.97
Rating
4.7
Reviews
6.5K
Latest month sales
B002BA5WLE
Sharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
Price
$6.99
Rating
4.8
Reviews
20K
Latest month sales
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.8
Reviews
56.6K
Latest month sales
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