Pen Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pen Set sales on Amazon US totaled 756,000 units in July 2026 (▲ 32.9% vs. the prior month), generating an estimated $6,664,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.6% of unit volume and 47.0% of revenue, while a typical listing is priced at $10.23. The keyword itself pulled 12,883 Amazon queries over the same period (▼ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the pen set Top 50 moved 6,485,600 units and $66,175,926 in cumulative sales — an average of 540,467 units and $5,514,661 per month. Monthly throughput topped out at 949,700 units in August 2025 and dipped to 255,000 in May 2026, leaving the latest reading 20.4% lower than August 2025.
Pen Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
756K
▲ 32.9% MoM
Monthly Revenue 2026/07
$6.7M
▲ 22.7% MoM
Top 10 Market Share 2026/07
55.6%
Pen Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pen set listing on Amazon US in July 2026 is ASIN B000Q5ZGIA (Brand: BIC), which sold 90,000 units at $1.79 apiece — equal to 11.9% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 420,000 units and $3,134,500 in July 2026 — 55.6% of unit volume and 47.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pen Set' on Amazon
July 2026
Is 55.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B071JM699P
Amazon Basics Wood-Cased #2 Pencils for Writing, Drawing and Sketching, Pre-sharpened, HB Soft Lead with Erasers, Teacher Supplies, 150 Count, Yellow
50K
▲ 400.0%vs. prior month
$630K
latest month
12-month trend
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B09RGH38NZ
BIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
50K
▲ 0.0%vs. prior month
$223.5K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B08MBFPFCQ
Sharpie Permanent Markers Variety Pack, Includes Chisel, Fine, and Ultra-Fine Tips, Black, 6 Count - Poster, Office, School Supplies
30K
▲ 50.0%vs. prior month
$162.9K
latest month
12-month trend
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Best Pen Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing pen set brand in July 2026, moving 140,000 units across 2 ASINs for 33.3% of Top 10 volume. Sharpie follows with 110,000 units (26.2%), ahead of ARTISTRO on 60,000 units (14.3%).
With 6 brands splitting the Top 10 and 73.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.13 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
2 ASINs in Top 10
33.3%
Units
140K
Revenue
$397.2K
Avg. price
$3.13
B000Q5ZGIA
$1.79·★4.8·43.4K revsBIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
Units sold90KB09RGH38NZ
$4.47·★4.8·68.8K revsBIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
Units sold50K
Sharpie
3 ASINs in Top 10
26.2%
Units
110K
Revenue
$905.5K
Avg. price
$7.53
B082PN4X5J
$11.99·★4.7·84.2K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB08MBFPFCQ
$5.74·★4.8·33.5K revsSharpie Permanent Markers Variety Pack, Includes Chisel, Fine, and Ultra-Fine Tips, Black, 6 Count - Poster, Office, School Supplies
Units sold30KB082PMRSBK
$4.87·★4.7·84.2K revsSharpie Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Units sold30K
ARTISTRO
2 ASINs in Top 10
14.3%
Units
60K
Revenue
$603K
Avg. price
$9.98
B0G7NKPKCZ
$9.99·★4.4·5.4K revsARTISTRO 36 Dual-Tip Acrylic Paint Marker Pens for Drawing | For Fabric, Rock, Glass, Wood, Arts & Crafts Gift for Adults, Teens & Kids, Pumpkin Decorating Kit & Halloween Crafts
Units sold30KB0G7P9MMCP
$9.97·★4.4·14.6K revsARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
Units sold30K
Trending Pen Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B071JM699P booked 50K units at $11.14, with ▲ 400.0% MoM change. On the growth side, B0CDGL2J8R leads positive momentum with ▲ 400.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071JM699P
Amazon Basics Wood-Cased #2 Pencils for Writing, Drawing and Sketching, Pre-sharpened, HB Soft Lead with Erasers, Teacher Supplies, 150 Count, Yellow
Price
$11.14
Rating
4.8
Reviews
105.2K
Latest month sales
B082PMRSBK
Sharpie Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Price
$4.87
Rating
4.7
Reviews
84.2K
Latest month sales
B0CDGL2J8R
Four Candies School Supplies with Cute Pencil Case, 39ct, Pink | Back to School Stationery Set, Essentials for College & Nursing Students, 5 Gel Pens, 6 Mechanical Pencils, 12 Highlighters
Unlock to view ASIN details and product titles
Price
$20.99
Rating
4.8
Reviews
5.3K
Latest month sales
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