Bic Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bic Pens sales on Amazon US totaled 510,000 units in July 2026 (▲ 47.9% vs. the prior month), generating an estimated $2,631,460 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.7% of unit volume and 48.0% of revenue, while a typical listing is priced at $8.00. The keyword itself pulled 99,034 Amazon queries over the same period (▲ 48.1% MoM).
Zooming out to the 12-month window ending July 2026, the bic pens Top 50 moved 3,697,700 units and $23,936,163 in cumulative sales — an average of 308,142 units and $1,994,680 per month. Monthly throughput topped out at 723,000 units in August 2025 and dipped to 119,800 in May 2026, leaving the latest reading 29.5% lower than August 2025.
Bic Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
510K
▲ 47.9% MoM
Monthly Revenue 2026/07
$2.6M
▲ 18.7% MoM
Top 10 Market Share 2026/07
66.7%
Bic Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bic pens listing on Amazon US in July 2026 is ASIN B000Q5ZGIA (Brand: BIC), which sold 90,000 units at $1.79 apiece — equal to 17.6% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 340,000 units and $1,263,000 in July 2026 — 66.7% of unit volume and 48.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bic Pens' on Amazon
July 2026
Is 66.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B09RGH38NZ
BIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
50K
▲ 0.0%vs. prior month
$223.5K
latest month
12-month trend
B0007L1W0E
BIC Wite-Out Brand EZ Correct Correction Tape, 39.3 feet, 4-Count Pack of White Correction Tape, Fast, Clean and Easy to Use Tear-Resistant Tape Office or School Supplies | Instant Dry Application for Quick Corrections | Tear Resistant for Durability | Clear Dispenser Shows Remaining Tape Supply
50K
▲ 66.7%vs. prior month
$198K
latest month
12-month trend
B08MQRQTKJ
BIC Xtra Smooth Bright Edition Mechanical Pencils, 0.7 mm Medium Point, Bulk School Supplies for Students and Teachers, 40-Count Pack
40K
▲ 100.0%vs. prior month
$196.4K
latest month
12-month trend
B001CD9RRG
BIC Xtra Strong Mechanical Pencils with Erasers, Thick Point (0.9mm), 24-Count, Mechanical Pencils for School or Office Supplies
30K
▲ 200.0%vs. prior month
$148.5K
latest month
12-month trend
B0012YVGOW
BIC Round Stic Xtra Life Ballpoint Pen, Ultra Long Lasting and Consistent Ink Flow, 60-Count in Black Ink
30K
▲ 0.0%vs. prior month
$130.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Bic Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01JHMVG5O booked 10K units at $7.44, with ▲ 25.0% MoM change. On the growth side, B01DMRAKIE leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01JHMVG5O
BIC Xtra Smooth Mechanical Pencil, 0.7 mm Medium Point, 40-Count Pack | Refillable and Retractable Design | Break-Resistant Lead for Durability | Ideal for Students and Teachers
Price
$7.44
Rating
4.8
Reviews
38.1K
Latest month sales
B00004YTPX
BIC Round Stic Xtra Life Blue Ballpoint Pens, 10-Count Pack, 1.0mm | Medium Point (1.0mm) for Smooth Writing | Flexible Round Barrel Design | No. 1 Selling Ballpoint Pens
Price
$0.99
Rating
4.7
Reviews
6.8K
Latest month sales
B01DMRAKIE
BIC Round Stic Grip Xtra Comfort Black Ballpoint Pens, 12-Count Pack | Medium Point 1.2mm Tip Size | Soft Grip Design for Enhanced Comfort | Smooth Ink Flow for Effortless Writing
Unlock to view ASIN details and product titles
Price
$3.89
Rating
4.7
Reviews
7K
Latest month sales
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