Pentel Hello Kitty Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pentel Hello Kitty sales on Amazon US totaled 140,100 units in July 2026 (▲ 13.6% vs. the prior month), generating an estimated $1,625,000 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.0% of unit volume and 68.5% of revenue, while a typical listing is priced at $11.31. The keyword itself pulled 12,493 Amazon queries over the same period (▼ 22.0% MoM).
Zooming out to the 12-month window ending July 2026, the pentel hello kitty Top 50 moved 1,205,300 units and $14,048,284 in cumulative sales — an average of 100,442 units and $1,170,690 per month. Monthly throughput topped out at 140,100 units in July 2026 and dipped to 51,750 in May 2026, leaving the latest reading 21.6% higher than August 2025.
Pentel Hello Kitty Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
140.1K
▲ 13.6% MoM
Monthly Revenue 2026/07
$1.6M
▲ 10.7% MoM
Top 10 Market Share 2026/07
65.0%
Pentel Hello Kitty Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pentel hello kitty listing on Amazon US in July 2026 is ASIN B0FJTJG44G (Brand: Sharpie), which sold 20,000 units at $13.44 apiece — equal to 14.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $1,112,890 in July 2026 — 65.0% of unit volume and 68.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pentel Hello Kitty' on Amazon
July 2026
Is 65.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FJTJG44G
Sharpie S-Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
20K
▼ 33.3%vs. prior month
$275.6K
latest month
12-month trend
B0007L1VLO
BIC Xtra-Sparkle Number 2 Mechanical Pencils, 24-Count Pack, 0.7mm Point | Colorful Sparkle Barrels, Multicolor Design, Ideal for School Supplies, Smudge-Resistant Lead, Medium Point, Erasers
10K
▲ 66.7%vs. prior month
$45.2K
latest month
12-month trend
B001E6D3W6
PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Bold Point, Bold Gel Pens, 1.0mm, Black Ink, 12-Pack
10K
▲ 0.0%vs. prior month
$140.7K
latest month
12-month trend
B0CLCVQQ26
WRITECH Gel Pens Fine Point: Nebula Pen Set 0.7mm Black Ink Retractable 6ct Medium Point Smooth Writing with Aesthetic Gradient Color Barrel for Journaling Note Taking Silent Click No Smear
10K
▲ 0.0%vs. prior month
$129.9K
latest month
12-month trend
B0F31FGM9F
Grabie Erasable Gel Pens, 9 Medium Point 0.7 mm Pens, Classic | Heat-Sensitive Erasable Ink, Clean Erasing, Smooth Writing, Vibrant Assorted Colors, Twist-up Design, Drawing, Journaling
10K
▲ 0.0%vs. prior month
$145.4K
latest month
12-month trend
B01N6ZP7F5
Pentel EnerGel RTX Retractable Liquid Gel Pens, (0.7mm), Assorted Colors, Ultimate Writing Pens, Best Writing Pens for Office, School and Journaling, Pack of 12
10K
▲ 233.3%vs. prior month
$146.7K
latest month
12-month trend
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Best Pentel Hello Kitty Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing pentel hello kitty brand in July 2026, moving 20,000 units across 1 ASIN for 22.0% of Top 10 volume. Grabie follows with 18,000 units (19.8%), ahead of BIC on 10,000 units (11.0%).
Volume is spread across 8 brands, with the top three holding 52.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.51 to $15.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
1 ASIN in Top 10
22.0%
Units
20K
Revenue
$275.6K
Avg. price
$13.44
B0FJTJG44G
$13.44·★4.7·1.5K revsSharpie S-Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
Units sold20K
Grabie
3 ASINs in Top 10
19.8%
Units
18K
Revenue
$259.1K
Avg. price
$15.32
B0F31FGM9F
$15.99·★4.1·3.9K revsGrabie Erasable Gel Pens, 9 Medium Point 0.7 mm Pens, Classic | Heat-Sensitive Erasable Ink, Clean Erasing, Smooth Writing, Vibrant Assorted Colors, Twist-up Design, Drawing, Journaling
Units sold10KB0GGH8PJWL
$9.99·★4.1·3.9K revsGrabie Erasable Gel Pens, 6 Pack Black Blue Red 0.7 mm Medium Point | Heat-Sensitive Erasable Ink, Retractable Clip Design, Clean Erasing, Smooth Writing, Comfortable Grip, Quick Drying
Units sold4KB0D3PT53XL
$19.99·★4.6·1.7K revsGrabie 18 Color Glitter Gel Pens, Retractable Sparkle Art Pens | Retractable Design, Smooth Gel Ink, Sparkling Finish, Acid Free Ink, Quick Drying, Coloring Books, Journaling, Drawing
Units sold4K
BIC
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$45.2K
Avg. price
$4.51
B0007L1VLO
$4.51·★4.8·68.8K revsBIC Xtra-Sparkle Number 2 Mechanical Pencils, 24-Count Pack, 0.7mm Point | Colorful Sparkle Barrels, Multicolor Design, Ideal for School Supplies, Smudge-Resistant Lead, Medium Point, Erasers
Units sold10K
Trending Pentel Hello Kitty Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G36WHC28 booked 7K units at $8.99, with ▲ 600.0% MoM change. On the growth side, B01N6ZP7F5 leads positive momentum with ▲ 233.3% MoM growth on 10K units, with B0GTMVMM7Y close behind at ▲ 233.3% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G36WHC28
Horizon Group USA Slimygloop Gelli Gels, Cinnamoroll | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Price
$8.99
Rating
4.2
Reviews
746
Latest month sales
B01N6ZP7F5
Pentel EnerGel RTX Retractable Liquid Gel Pens, (0.7mm), Assorted Colors, Ultimate Writing Pens, Best Writing Pens for Office, School and Journaling, Pack of 12
Price
$18.99
Rating
4.8
Reviews
12.8K
Latest month sales
B0GTMVMM7Y
uniball™ The Elle Pen Set, Zento Gel Pens, Black Ink, 4 Count | Pink Puff included, 0.7mm Medium Point, Retractable, Smooth Writing, Quick-Drying, No Smear, No Bleed
Unlock to view ASIN details and product titles
Price
$12.49
Rating
1.9
Reviews
177
Latest month sales
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