Blue Ink Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Ink Pens sales on Amazon US totaled 210,600 units in July 2026 (▲ 17.4% vs. the prior month), generating an estimated $2,128,534 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.3% of unit volume and 53.5% of revenue, while a typical listing is priced at $11.32. The keyword itself pulled 28,696 Amazon queries over the same period (▲ 35.8% MoM).
Zooming out to the 12-month window ending July 2026, the blue ink pens Top 50 moved 1,827,100 units and $20,608,369 in cumulative sales — an average of 152,258 units and $1,717,364 per month. Monthly throughput topped out at 281,500 units in August 2025 and dipped to 91,300 in May 2026, leaving the latest reading 25.2% lower than August 2025.
Blue Ink Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
210.6K
▲ 17.4% MoM
Monthly Revenue 2026/07
$2.1M
▲ 8.0% MoM
Top 10 Market Share 2026/07
60.3%
Blue Ink Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue ink pens listing on Amazon US in July 2026 is ASIN B082PN4X5J (Brand: Sharpie), which sold 50,000 units at $11.99 apiece — equal to 23.7% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 127,000 units and $1,138,760 in July 2026 — 60.3% of unit volume and 53.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Ink Pens' on Amazon
July 2026
Is 60.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B00004YTPX
BIC Round Stic Xtra Life Blue Ballpoint Pens, 10-Count Pack, 1.0mm | Medium Point (1.0mm) for Smooth Writing | Flexible Round Barrel Design | No. 1 Selling Ballpoint Pens
10K
▲ 42.9%vs. prior month
$9.9K
latest month
12-month trend
B019QBOFZO
Paper Mate InkJoy Gel Pens, Medium Point, 10 Count - Teacher Supplies, Writing, Journaling, Back to School
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
B00006JNJC
PILOT G2 Premium Gel Roller Pens, Blue Ink Pens Fine Point, Pack of 12
10K
▲ 0.0%vs. prior month
$139.9K
latest month
12-month trend
B001Q4HUNO
BIC Round Stic Xtra Life Ballpoint Pen, 1.0 mm Medium Point, Blue, 60-Count | Consistent Ink Flow, Ultra Long Lasting, Smooth Writing Experience, Comfortable Round Barrel Grip, Blue Ink
10K
▲ 0.0%vs. prior month
$53.7K
latest month
12-month trend
B0010O094W
BIC Cristal Xtra Smooth Ballpoint Pen, Medium Point, 1.0mm, Blue, 10-Count | Smooth Ink for Effortless Writing | Dependable for Daily Use | Ideal for School or Office | Medium Point for Clear Lines
10K
▲ 11.1%vs. prior month
$10.5K
latest month
12-month trend
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Best Blue Ink Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing blue ink pens brand in July 2026, moving 57,000 units across 2 ASINs for 44.9% of Top 10 volume. BIC follows with 39,000 units (30.7%), ahead of PILOT on 21,000 units (16.5%).
With 4 brands splitting the Top 10 and 92.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.93 to $11.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
2 ASINs in Top 10
44.9%
Units
57K
Revenue
$683.4K
Avg. price
$11.99
B082PN4X5J
$11.99·★4.7·84.2K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB082PN3YD3
$11.99·★4.8·8.8K revsSharpie S-Gel Pens, Medium Point (0.7mm), Blue Ink, 12 Count - Ideal for Writing, Journaling, Note-Taking, College Supplies
Units sold7K
BIC
4 ASINs in Top 10
30.7%
Units
39K
Revenue
$147.5K
Avg. price
$4.93
B00004YTPX
$0.99·★4.7·6.8K revsBIC Round Stic Xtra Life Blue Ballpoint Pens, 10-Count Pack, 1.0mm | Medium Point (1.0mm) for Smooth Writing | Flexible Round Barrel Design | No. 1 Selling Ballpoint Pens
Units sold10KB001Q4HUNO
$6.78·★4.7·71.8K revsBIC Round Stic Xtra Life Ballpoint Pen, 1.0 mm Medium Point, Blue, 60-Count | Consistent Ink Flow, Ultra Long Lasting, Smooth Writing Experience, Comfortable Round Barrel Grip, Blue Ink
Units sold10KB0010O094W
$0.97·★4.8·7.5K revsBIC Cristal Xtra Smooth Ballpoint Pen, Medium Point, 1.0mm, Blue, 10-Count | Smooth Ink for Effortless Writing | Dependable for Daily Use | Ideal for School or Office | Medium Point for Clear Lines
Units sold10KB01N7WCYUD
$10.99·★4.8·22.1K revsBIC Gelocity Quick Dry Blue Gel Pens, Medium Point, 0.7 mm, 12-Count Pack | Full Grip Design, Smooth Writing Experience, Retractable Clip, Ideal for Students and Teachers, School Supplies
Units sold9K
PILOT
3 ASINs in Top 10
16.5%
Units
21K
Revenue
$208.1K
Avg. price
$8.65
B00006JNJC
$13.99·★4.8·55K revsPILOT G2 Premium Gel Roller Pens, Blue Ink Pens Fine Point, Pack of 12
Units sold10KB001CD9PQE
$5.99·★4.8·19.1K revsPILOT G2 Premium Gel Roller Pens, Blue Ink Pens Fine Point, Pack of 4
Units sold6KB0058NNAM4
$5.97·★4.8·34K revsPILOT G2 Premium Gel Roller Pens, Blue Ink Pens Fine Point, Pack of 5
Units sold5K
Trending Blue Ink Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01N7WCYUD booked 9K units at $10.99, with ▲ 200.0% MoM change. On the growth side, B0FJ8BRG1T leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N7WCYUD
BIC Gelocity Quick Dry Blue Gel Pens, Medium Point, 0.7 mm, 12-Count Pack | Full Grip Design, Smooth Writing Experience, Retractable Clip, Ideal for Students and Teachers, School Supplies
Price
$10.99
Rating
4.8
Reviews
22.1K
Latest month sales
B001CD9PQE
PILOT G2 Premium Gel Roller Pens, Blue Ink Pens Fine Point, Pack of 4
Price
$5.99
Rating
4.8
Reviews
19.1K
Latest month sales
B0FJ8BRG1T
WRITECH Gel Pens Fine Point: Blue Ink 0.7mm Retractable 4ct Smooth Writing with Aesthetic Gradient Color Barrel for Journaling Note Taking Silent Click No Smear Nebula Pen Set
Unlock to view ASIN details and product titles
Price
$10.99
Rating
4.4
Reviews
2.9K
Latest month sales
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