Blue Ink Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Ink Pens sales on Amazon US totaled 238,000 units in July 2026 (▲ 15.3% vs. the prior month), generating an estimated $2,471,272 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 56.3% of revenue, while a typical listing is priced at $11.56. The keyword itself pulled 28,696 Amazon queries over the same period (▲ 35.8% MoM).
Zooming out to the 12-month window ending July 2026, the blue ink pens Top 50 moved 2,208,700 units and $24,950,855 in cumulative sales — an average of 184,058 units and $2,079,238 per month. Monthly throughput topped out at 327,400 units in August 2025 and dipped to 114,500 in May 2026, leaving the latest reading 27.3% lower than August 2025.
Blue Ink Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
238K
▲ 15.3% MoM
Monthly Revenue 2026/07
$2.5M
▲ 7.9% MoM
Top 10 Market Share 2026/07
61.3%
Blue Ink Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue ink pens listing on Amazon US in July 2026 is ASIN B082PN4X5J (Brand: Sharpie), which sold 50,000 units at $11.24 apiece — equal to 21.0% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 146,000 units and $1,391,870 in July 2026 — 61.3% of unit volume and 56.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Ink Pens' on Amazon
July 2026
Is 61.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082PN4X5J
Sharpie S-Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B0C9W8DD9S
Ddaowanx Gel Pens,6 Pcs 0.5mm Retractable Quick Dry Black Ink Pens | Fine Point Smooth Writing Pens for Nurses,Teachers,Cute Stationery Office&School Supplies,Gifts for Women
20K
▲ 0.0%vs. prior month
$170.8K
latest month
12-month trend
B00004YTPX
BIC Round Stic Xtra Life Blue Ballpoint Pens, 10-Count Pack, 1.0mm | Medium Point (1.0mm) for Smooth Writing | Flexible Round Barrel Design | No. 1 Selling Ballpoint Pens
10K
▲ 42.9%vs. prior month
$9.9K
latest month
12-month trend
B019QBOFZO
Paper Mate InkJoy Gel Pens, Medium Point, 10 Count - Teacher Supplies, Writing, Journaling, Back to School
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
B00006JNJC
PILOT G2 Premium Gel Roller Pens, Blue Ink Pens Fine Point, Pack of 12
10K
▲ 0.0%vs. prior month
$139.9K
latest month
12-month trend
B001Q4HUNO
BIC Round Stic Xtra Life Ballpoint Pen, 1.0 mm Medium Point, Blue, 60-Count | Consistent Ink Flow, Ultra Long Lasting, Smooth Writing Experience, Comfortable Round Barrel Grip, Blue Ink
10K
▲ 0.0%vs. prior month
$53.7K
latest month
12-month trend
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Best Blue Ink Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing blue ink pens brand in July 2026, moving 57,000 units across 2 ASINs for 39.0% of Top 10 volume. BIC follows with 49,000 units (33.6%), ahead of Ddaowanx on 20,000 units (13.7%).
With 5 brands splitting the Top 10 and 86.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.72 to $11.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
2 ASINs in Top 10
39.0%
Units
57K
Revenue
$683.4K
Avg. price
$11.46
B082PN4X5J
$11.24·★4.6·84.4K revsSharpie S-Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB082PN3YD3
$11.68·★4.8·8.8K revsSharpie S-Gel Pens, Medium Point (0.7mm), Blue Ink, 12 Count - Ideal for Writing, Journaling, Note-Taking, College Supplies
Units sold7K
BIC
5 ASINs in Top 10
33.6%
Units
49K
Revenue
$298K
Avg. price
$6.72
B00004YTPX
$0.99·★4.7·6.8K revsBIC Round Stic Xtra Life Blue Ballpoint Pens, 10-Count Pack, 1.0mm | Medium Point (1.0mm) for Smooth Writing | Flexible Round Barrel Design | No. 1 Selling Ballpoint Pens
Units sold10KB001Q4HUNO
$6.78·★4.7·71.8K revsBIC Round Stic Xtra Life Ballpoint Pen, 1.0 mm Medium Point, Blue, 60-Count | Consistent Ink Flow, Ultra Long Lasting, Smooth Writing Experience, Comfortable Round Barrel Grip, Blue Ink
Units sold10KB06WGMTMVM
$13.87·★4.8·11.7K revsBIC Round Stic Xtra Life Ballpoint Pen, Ultra Long Lasting and Consistent Performance, 144-Count in Black Ink
Units sold10KB0010O094W
$0.97·★4.8·7.5K revsBIC Cristal Xtra Smooth Ballpoint Pen, Medium Point, 1.0mm, Blue, 10-Count | Smooth Ink for Effortless Writing | Dependable for Daily Use | Ideal for School or Office | Medium Point for Clear Lines
Units sold10KB01N7WCYUD
$10.99·★4.8·22.1K revsBIC Gelocity Quick Dry Blue Gel Pens, Medium Point, 0.7 mm, 12-Count Pack | Full Grip Design, Smooth Writing Experience, Retractable Clip, Ideal for Students and Teachers, School Supplies
Units sold9K
Ddaowanx
1 ASIN in Top 10
13.7%
Units
20K
Revenue
$170.8K
Avg. price
$7.99
B0C9W8DD9S
$7.99·★4.6·9.2K revsDdaowanx Gel Pens,6 Pcs 0.5mm Retractable Quick Dry Black Ink Pens | Fine Point Smooth Writing Pens for Nurses,Teachers,Cute Stationery Office&School Supplies,Gifts for Women
Units sold20K
Trending Blue Ink Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01N7WCYUD booked 9K units at $10.99, with ▲ 200.0% MoM change. On the growth side, B0FJ8BRG1T leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B00OPF9HQO close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N7WCYUD
BIC Gelocity Quick Dry Blue Gel Pens, Medium Point, 0.7 mm, 12-Count Pack | Full Grip Design, Smooth Writing Experience, Retractable Clip, Ideal for Students and Teachers, School Supplies
Price
$10.99
Rating
4.8
Reviews
22.1K
Latest month sales
B0FJ8BRG1T
WRITECH Gel Pens Fine Point: Blue Ink 0.7mm Retractable 4ct Smooth Writing with Aesthetic Gradient Color Barrel for Journaling Note Taking Silent Click No Smear Nebula Pen Set
Price
$10.99
Rating
4.4
Reviews
2.9K
Latest month sales
B00OPF9HQO
BIC Ballpoint Pen, Black and Blue Ink, 36-Count | Long-lasting Ink, Smooth Consistent Lines, Soft Barrel, Enhanced Comfort, Part of the Round Stic Grip Xtra Comfort Series
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.7
Reviews
13.4K
Latest month sales
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